3 Tendencias de Comunicación Científica según la IAB México y Cómo Cerrar la Brecha Generacional entre los Actores de la Salud y los Nuevos Comunicadores
We are obsessed with rebellious, politically incorrect, counterintuitive, countercultural, and disruptive ideas, because we believe that a powerful idea told through a captivating story has the potential to change the world.
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How We Do It
4 Key Strategies
After working with dozens of teams in different industries, we have identified 4 key strategies that the most innovative companies are using to harness the power of storytelling. Our work is based on developing tools to strengthen these strategies.
Strengthening the Tribe with Stories from the Internal Community
Using storytelling within the organization to facilitate change, reduce employee turnover, and increase personal satisfaction. By sharing impactful stories, companies create a more attractive and supportive work culture, aligning employees with organizational goals.
Creating New Consumption Paradigms through Storytelling Marketing
Creating inspiring stories at the marketing level to generate new consumption and demand paradigms. These narratives not only promote products but also reconfigure consumer behavior and perceptions, driving market trends and preferences.
Empowering Sales Teams to Tell Stories and Solidify Key Relationships
Training sales teams to use storytelling techniques during interactions with prospects. By weaving in compelling stories, sales professionals can build stronger connections, address objections, and illustrate the value of their offerings more effectively, leading to higher conversion rates.
Re-personalization of the Brand through KOL Strategies
Leveraging both internal and external key opinion leaders (KOLs) to effectively communicate brand messages to key stakeholders. This strategy enhances the brand's authenticity and credibility, ensuring that the brand resonates more deeply with its audience.
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