Blog

Ideas, analysis and perspectives on leadership, communication and business results.

Survey for the Masterclass: KOLs: 6 Personal Branding Strategies

The date of our Masterclass: KOLs: 6 Personal Branding Strategies taught by Gerardo Betancourt, director of Leaderlix and Regina Righi, is approaching

How radical should honesty be in an organization?

The short answer is: absolutely radical. In fact, I believe honesty is the only thing that is good when it is absolutely radical.

Our second ebook: StoryTelling in Pharma and Health

I'm pleased to share with you our second eBook, which is at the same time the second installment of the Trilogy for the Health Sector,

History is the New Brand

It's interesting how things have changed and evolved. Over the last 2 centuries the world of marketing was born,

How to Prepare for the LinkedIn Slap?

LinkedIn is an oasis in the desert for B2B businesses. Among all social platforms,

Entrepreneurship or Employment?

Little by little the idea of entrepreneurship as a way of living, a personality and even a worldview began to grow in society.

Make Your Public Presentations Memorable

Now, I want to share with you the foundations of that strategy, so that you can build your own structure from it,

What You Need to Make a Successful Presentation

I remember when I had to prepare my first presentation, I was very nervous. I tried to start writing, but ideas wouldn't come.

Grow Your Profits Effectively

I realized that there is a key strategy that will help you increase your profits, but to do that you need to carry out different measures.

How to Overcome Fear and Turn It Into Success

A very recurrent feeling during the life of any person is fear.

If You Had 5 Minutes with Elon Musk, What Would You Do?

This same question applies to any person you value, admire, or who for any reason is in a position to contribute something to you.

Masterclass: The 5 Business Processes

This morning I woke up and received a promotional email from a guru that said something like: If you don't have a successful YouTube channel, your business is doomed to fail.

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