Gerardo Betancourt
Founder & CEO of Leaderlix · TED Former Ambassador
Gerardo Betancourt is the founder and CEO of Leaderlix, a corporate training firm specializing in executive communication, storytelling and leadership development. He is also the founder of Nobilyx (“Standard for Medical Distinction”), the pharmaceutical division of Leaderlix focused on KOL development and medical affairs communication.
TED Ambassador
In 2012, Gerardo became the First Regional Ambassador for TED, serving across 21 countries. This experience gave him a global perspective on how ideas spread and how communication can drive meaningful change. After working with TEDx organizers and speakers around the world, he developed a deep understanding of what makes presentations impactful — and what makes most corporate presentations fail.
The Leaderlix Method
In 2013, after evaluating existing public speaking methodologies and finding them insufficient for corporate contexts, Gerardo created a training program originally called “Presentaciones Asombrosas” (Amazing Presentations). This evolved into The Leaderlix Method, a proprietary framework that integrates nine communication competencies: storytelling, presentation structure, slide design, non-verbal communication, persuasion, active listening, elocuence, meta-communication, and purpose-driven leadership.
The method has been used to train professionals at Google, Bayer, Novartis, American Express, Takeda, Pfizer, Sanofi, Lundbeck, Galderma, Abbott and dozens of other organizations across Latin America and the United States.
Expertise
- Executive Communication — Training C-level executives, directors and managers in high-stakes presentations, board communications and media appearances.
- KOL Development (Pharmaceutical Industry) — Training Key Opinion Leaders in scientific storytelling, advisory board communication, and congress presentations for companies like Bayer, Novartis, Pfizer and Takeda.
- Corporate Storytelling — Helping organizations use narrative to drive culture change, communicate strategy, and inspire teams.
- Public Speaking & Presentation Skills — From beginner to advanced, including certification programs with four levels: Commitment, Performance, Mastery and Results.
Speaking & Media
Gerardo has been featured on the Innovacion Sin Barreras podcast and has delivered keynote presentations across Latin America on topics including organizational storytelling, leadership communication, and the neuroscience of persuasion.
Publications
Author of the Leaderlix newsletter on Substack, covering executive communication and scientific communication for the healthcare industry. Author of a forthcoming book on The Leaderlix Method.