Servicio
Persuasion
Persuasion in corporate contexts requires an evidence-based approach, not rhetorical manipulation. This course examines influence mechanisms documented in social psychology and behavioral sciences, applied to presentations, negotiations, and internal communication. It analyzes principles of argument construction, objection handling, use of social proof, and call-to-action design in professional environments.
Temas
- Argument construction
- Influence principles
- Objection handling
- Corporate social proof
- Calls to action
- Ethics of persuasion
- Written vs. oral persuasion
Beneficios
- Ethical persuasion framework used in TEDx speaker preparation.
- Application cases in consultative sales presentations for Takeda teams.
- Based on Cialdini, Kahneman, and Tversky research applied to corporate settings.
- Includes pitch simulations with structured persuasive effectiveness evaluation.