“Learning to tell stories transformed the way I communicate. I discovered that when an idea is presented as a narrative, the audience stops seeing it as something foreign and starts to make it their own. I became much more aware of those moments that produce an Aha moment for me, and that way I was able to make complex concepts, like discussing corporate affairs, become close and valuable, turn resistance into openness, and make the abstract come to life in real examples. The most valuable thing has been seeing how, by connecting emotionally, I not only transmit a message, I also inspire action toward change.”
“When it was my turn to present the corporate affairs plan, I knew I couldn't limit myself to showing numbers and activities; I needed the team to see beyond a strategy on paper. So I decided to tell them a story. I spoke to them about everything we had built over the years, about the hours invested in dialogue with authorities, about the perseverance to sustain relationships despite changes in context, and about how, step by step, we had managed to position the organization's voice with credibility. That narrative turned the everyday into a shared achievement; they stopped seeing the plan as a set of pending items and started to see it as the opportunity to show the Mexican government the real value of our work.”
“In my personal life, learning to tell stories has also made a big difference. With my children, talking about discipline, sports, or health was not always easy, and at first they experienced it as rules or demands, but when I started sharing stories with them, like the first time I managed to overcome a sports challenge through perseverance or how discipline has opened doors for me at different moments in my life, the way they received it changed. I have seen how they get emotional when they recognize themselves in those stories and how little by little they make those values their own.”
“In the Takeda Mexico positioning project on LinkedIn, the first audit showed that we still have much to advance, and that is clear evidence of our starting point. By presenting the results with a narrative that connected data with stories, we managed to turn the numbers from being cold into a clearer message about culture, values, and social responsibility actions, and that motivated the team to see digital communication as an opportunity to show the world who we are and act with greater conviction.”