What Our Students Say

Real feedback from professionals who transformed how they communicate and lead. Photos are from live sessions and events.

“I feel happy doing what I like and it has driven me to search and motivate myself, but what makes me feel best is being able to transmit what I think. That is a wonderful thing...”

Teresa Fayad

Terapeuta.

“One of the concepts that truly resonated with me was the realization that what others dream of, we live every day. It made me reflect on the relationship I build with myself and how, by having a clear vision and purpose, I can strive to create a meaningful impact—starting with myself and leading by example. I also found great value in learning to communicate with clarity and alignment, choosing the right concept depending on the context, whether personal or professional. This activity helped me connect with the concepts through real examples, and reminded me that every powerful story needs a clear and coherent thread, whether it's about an adventure, something special, or a call for social change.”

Ingrid Echeverry Domínguez

“The most important thing in sales is knowing the customer to be able to create a good sales story. Everything very good. The content was very good. The instructor was very agile and dynamic.”

Laura Sanchez Fernández

Gerente de Distrito

Adium México

“Altamente recomendable.”

Víctor González

Key Account Manager

Endress + Hauser México

“One of the concepts that resonated most with me was identifying the tribe I am creating. It helped me see more clearly the type of team I want to build: one that is antifragile, open to change, and that revolves around the company's values. This idea made me question and reaffirm the direction in which I am leading. I do not limit the course learning to just one area. I feel that I can apply them in any environment where I am present: whether in meetings, change processes, or one-on-one conversations. For me, what is essential is knowing what role I should assume at each moment, telling my story effectively, and above all, maintaining genuine listening toward my team. Throughout the entire activity I was completely involved. I believe I developed active listening because each point addressed was key, relevant, and very well presented. The way the content was shared was excellent, truly a 10 out of 10. The most valuable thing I take away is the complete message about what the narrative of a good leader entails: how to inspire the team, recognize the different roles that each person can assume, and practice active listening as the foundation for achieving collective success.”

Clinton Jordan Mamani Flores

“It is an excellent way to generate a diagnosis and evaluate how to better support the team.”

Jorge González Antequera

Regional Manager

Stendhal Pharma

“Excellent presentation.”

Jesus Garcia

Manager Talent Acquisition

Worley Limited

“Throughout the presentation I shared the strategy, the tactics, and a more operational flowchart that will guide them down a more successful path to complete 100% of the contract and exercise an additional 20%.”

Ángela Martínez

Gerente Value Access

Takeda Pharmaceuticals

“This program is the State of the Art in Public Speaking in the industry”

Andreas Schoetz

CEO

Up Pharma

“I recommend it 100%.”

Juan Camilo Hernandez

Grupo de investigación Traslacional

inst Global de Excelencia Clínica

“Very practical and excellent.”

Gabriela Jara

HR Manager

Grupo Roble

“This is a method that, precisely in Public Policy, can have great reach. Because it takes you to a moment where you can empathize with the right people to make a change. Through this method, many things can be achieved because you can help people who make decisions in Public Health understand a problem and ultimately benefit the patients. It is definitely a brilliant method.”

Magdalena Ortiz

Médico en el Nuevo Hospital Civil Juan I. Menchaca en Guadalajara. Investigadora en el Instituto de Investigación en Cáncer en la Infancia y Adolescencia.

Novartis

“It was a talk that contributes to stopping being afraid of the audience and becoming part of it, in order to communicate eloquently what moves us about science. Thank you.”

Alejandra Lora Castellanos

Otorrinolaringologa

AXA Keralty

“The greatest value I found in this activity was the opportunity to stop and reflect deeply on my practice and my decisions, something that we often set aside due to routine. It allowed me to internalize key concepts and, above all, understand how to adapt them to my particular context, thus strengthening my commitment to personal and professional growth.”

Dra. Maribel Dextre

“It is something that everyone should know, since it applies to all aspects of life.”

Laura Román

Director

Soluciones FC

“The meetings always give me clarity about aspects and situations we encounter when giving a talk. Continuous learning is the best thing I have found in this course, in this group and on this path. Always very grateful.”

Macarena Corte

Coach

“I participated in a leadership seminar and I consider that it frames the basic concepts in a short time to develop yourself and establish relationships with your team.”

Maria Sanchez

Team leader

Doctoralia

“The most important and new concept for me was storytelling, because I didn't know it and it seems very important to me.”

“I can apply it in my day to day, both in interactions with cardholders and in my social life, to have better communication and practice empathy.”

“Yes, I consider that throughout the activity I developed active listening, precisely to be able to develop new skills or reinforce them.”

“The greatest value I found in this activity was opening myself to new ways of working and, above all, learning new methods that can work to obtain better results.”

ANA GUTIERREZ

Customer Care Professional

American Express

“I'm taking away new ways to approach my clients. I would have liked it to be a bit longer so I could go deeper into the topic. The content adds value to me and helps me in the activities I do day to day. The instructor was professional, dynamic, objective, and concrete. It is important to be in constant updating; keeping ourselves well trained gives us the tools to reach our objectives.”

Adriana Avila

Gerente Territorial de Ventas

Armstrong Laboratorios

“I faced the challenge of coordinating multiple teams—global, regional, and local—with different priorities and communication styles. As part of the organizing committee, I needed to ensure that Mexico's key messages were visible and that the experience had impact beyond the in-person event. To solve this, I applied storytelling concepts to build a clear narrative with emotional connection, focused on diversity, equity, and inclusion, and on Mexico's strategic role within emerging markets. That narrative functioned as a common thread to align the teams and generate a coherent and meaningful experience.”

Andrés Hernández

Gerente Communication

Takeda Pharmaceuticals

“The way the project was narrated was very natural: the context was addressed, the problem was presented, the audience was made a participant, and they were attentive during the presentation. As evidence of the result, I received positive comments not only about the project, but also about the way it was presented.”

Maite Tazón Sierra

Communications, Public Affairs & Patient Advocacy

Takeda Pharmaceuticals

“It is definitely worth taking the course. For us in the health field, presentation technique is not as developed in our training. This course not only changed my way of organizing myself mentally, but also of thinking about what the audience wants and how to achieve transmitting knowledge effectively. It definitely changed my way of presenting. Now, from the beginning, I know how to capture the audience's attention with a clear promise. Incorporating stories into presentations also places the audience on a homogeneous level. Furthermore, I learned to make cleaner and more organized presentations. The way to conclude was also a positive aspect that I learned. In summary, everything learned in this course is applicable to our presentations in medicine. Thank you for everything and congratulations on the course. Your ability to explain is excellent and I hope you continue forward because you are very good at it.”

Dr. Guillermo Castellanos Barroso

Ginecólogo

“I had an idea about the topic but hadn't developed it. Excellent talk. The content was very interesting and useful. The instructor was very dynamic and pleasant. I loved the topic.”

Jose Castro

Agente de información médica

Armstrong Laboratorios

“I felt very comfortable, I think Gerardo has a lot of patience and did his best to get me to see things from another point of view, which is very difficult for me, because I am a very stubborn person. I am very satisfied with all the course sessions and I thank the team for their time and professionalism.”

Dra. Estefania Ramos

Bayer

“The 8 steps of sharpening the axe. They were relevant to me because, in my current practice, I do not conduct in-depth research of the audience I am going to address when it comes to presenting a specific topic in institutions. I do know their position and "activities they carry out," but I don't take the time to previously analyze their demographic and/or psychographic profile. I believe that if I implement these 8 steps in my daily practice, my presentations will be more relevant.”

“I can apply it in communication and interactions with my internal and external stakeholders, because that is where it matters most to adjust the message and prepare the approach in advance.”

“Yes, I did, because I analyzed cases of presentations in which I simply did not connect with my audience and/or did not achieve the expected result, due to not knowing how to communicate adequately and not doing a prior analysis of my interlocutors. That made me analyze where I can improve.”

“I am taking away the goal of improving communication with my internal and external stakeholders, and having this improvement in my way of communicating reflected in better and more impactful results.”

Itzel Garibay

Gerente Value Access

Takeda Pharmaceuticals

“It is a great opportunity to acquire new tools and improve at work.”

Viviana García Ubillo

ACADEMICA- DIRECTORA CENTRO

Universidad de Valparaíso

“Having taken this course, how did it help me? In being clear, precise, in losing the fear of speaking, in losing the fear of presenting my ideas with clarity and precision. I feel very pleased at this moment to recommend it fully. (Gerardo) is a very clear person, very precise in his concepts, in his teachings and in his observations. He is demanding, and I think that's good; and for that reason I recommend him fully. I am pleased to be here, recommending him with all my affection.”

Ingrid Echeverry

“Good dynamics. Excellent. Good instructor, they are dynamic.”

Liliana Rodarte

Sales representative

Armstrong Laboratorios

“It is definitely worth it, it is always important that they help you design a presentation, it was useful to learn new ways of seeing the design for a presentation. There is much to learn. It helped me know the steps you must follow for a presentation, to use tools and tips for a presentation with images.”

Sandra Quintana González

Head of Medical Affairs

Bayer

“They added more ideas for me to apply in my day to day. I wanted to grow in knowledge and gain experience from my colleagues. Excellent presentation. The instructor was clear and precise. I would like to continue to have more knowledge.”

Hermab Ortiz

Agente de Información Médica

Armstrong Laboratorios

“It is a puzzle method, in which the parts of the methodology are literally being assembled, seeing the result that transcends in communicating an idea in a more appropriate way. In the end you see a much more communicative result.”

Dr. Gabriel Ahumada Curiel

Psiquiatra

Instituto Nacional de Psiquiatría, Lundbeck

“Participating in this activity was a truly enriching experience. One of the concepts that impacted me the most was learning about the different types of narratives used by leaders and how these stories influence the formation and motivation of their “tribe.” This understanding is highly applicable to my work as Director of an academic, outreach, and research center, as it allows me to improve both my communication and leadership in projects and teams. Throughout the activity, I consciously practiced active listening, also participating via the chat, which strengthened my learning. The greatest value I found was the opportunity to critically review our practices, speeches, and actions, opening the door to reconsidering and proposing improvements aligned with the new knowledge.”

Viviana García

Académica - Directora de Centro

Universidad de Valparaíso

“Very practical and with inspiring examples.”

Julie Paola Estupiñan Velasco

Medical Science Liaison

AstraZeneca

“Excellent presentation, very grateful for the time and effort in preparing and delivering it.”

Pedro Simón Romero Cánovas

CIO

grupo-farma

“Excellent concepts and the presenter's ease in providing very interesting data to deliver an adequate presentation.”

oscar guido

Assistant

Instituto Nacional de Perinatologia (INPer)

“Thank you very much, excellent event. Very straightforward, what is needed. Excellent content. Very dynamic. Take advantage because they are very good.”

Patricia Ramírez

Gerente de División

menarini-ca

“Gerardo Betancourt has great charisma and mastery of the subject of coaching and communication. He immediately establishes rapport with the person. He is very assertive, creative and helpful. With the objective you really discover who you are and where it can take you.”

Mari Carmen Láinez

Catedrática

“After my husband Gerardo has been the man who has been on my mind hahahaha wow I've dreamed about him. Not having a story to tell made me feel many times that I had nothing to contribute, more than that, I already wanted to get off the boat, I didn't want to anymore, what a shame to stand up and contribute nothing, but Gerardo takes you to the limit.”

Nayeli Gomez Vera

Cuentas por pagar

Volkswagen

“It builds me up a lot to see another perspective on how to do things better.”

José Luís Fernandez Espinal

Representante Médico

“Excellent! I hope it happens again. I find the topics very interesting, it would be useful to learn more about each one of them. Very interesting and well explained.”

Linda Ortiz

AIM, Agente de Información Médica

Armstrong Laboratorios

“I loved the fluidity and the support of each example. I liked it very much. The content and the instructor were dynamic.”

Guadalupe Sauz

Agente de información médica

Armstrong Laboratorios

“I would recommend that you take this course because it really is a practical, simple way to communicate effectively with anyone. Whether it's with your boss, colleagues, clients, suppliers, and really generate a positive impact in this communication. I am convinced that this methodology helped me have more clarity about how I want to communicate, how I want to express myself and have people understand me.”

Alejandro Castro

Gerente Regional de Inmunología

AbbVie

“A useful session to develop yourself as a speaker, regardless of the level you currently have in this activity.”

Patricio Medina

Senior Consultant

“Presentation with different perspectives.”

Derwis Rodríguez

University Lecturer

Cargill

“It helped me a lot to make presentations because we are thinking differently about how to interact with the audience. I consider that how you have conducted the course is perfect. It is quite interesting, it is a different way of structuring a presentation and it makes it easier for us to do it. Excellent option to improve.”

Jesús Solís

Traumatólogo

Adium México

“I am taking away the idea of thinking from the beginning to design a presentation with a clear objective, effective communication and contrast. Capturing attention with a story that provides messages and reflections, and inspiring, and generating messages with the purpose of creating openness. Also with practicing, practicing to create amazement, applicability and openness.”

“In my work life it is 100% applicable. I manage high-impact projects in the company, with challenging strategies and seeking opportunities in innovation, and there designing the messages and effective communication from the birth of the project, and following the main milestones until its success, makes a difference. I work with multidisciplinary teams locally and internationally, as well as with the Health Authority in Mexico, and creating contrast for day-to-day is also important, especially when our deliverables are vital for business continuity. Another critical challenge is communication when the milestone or deliverable had learnings or did not reach the goal and there is a plan B until we achieve it: there is no opportunity to say "it was not achieved and that's it," it is to anticipate actions. On a personal level, it has helped me reflect that having timely and clear communication benefits in many ways.”

“Regarding what I am taking away to work on, honestly I do have it more conscious and I am clear that I need to work on my listening and not interrupt.”

“The greatest value this course gave me is to raise awareness of concepts that seem basic and that, if you do not practice them, you leave them forgotten. Creating a presentation that amazes is an enormous challenge, along with creating stories, and I liked exercising it with simple and real cases. I know I have a lot of opportunity to grow it much more, and I am taking away the commitment to have my notes by my side and practice it even for day-to-day meetings.”

TERESITA CORTES ROMERO

Directora Regulatory Affairs

Takeda Pharmaceuticals

“Very applicable!”

Monserrat Figueroa Reyes

Nutrióloga

Nutri FuturaMamá

“This masterclass is a perfect motivator for leading teams in very practical ways.”

Carmi Tolosa

Senior Executive Producer

Grande Studios

“Excellent facilitator, everything very practical and easy to apply.”

Oscar Francisco Bustamante Acuña

Senior Medical Sales

Genomma Lab

“Excellent investment to learn about leadership with practical exercises.”

Adriana Almada

Innovation Manager

Perfetti Van Melle

“I think that with practice I could improve what I learned. It is good and concrete content. The instructor is good.”

Fernanda Rangel

Representante médico

Armstrong Laboratorios

“My expectations were to increase knowledge to develop an excellent presentation and they were met because I discovered that there are details that I was missing. It is good but it does require more practice, perhaps as a team. The instructor is good. I would recommend the Workshop so you can refine your presentations and have more tools for new presentation options.”

Claudia Rodríguez Velasco

Coordinador

Reckitt

“In my case, they managed to change my behavior because now I will worry about achieving the objective of my presentation, and not just about "giving the information."”

Ángela Martínez

Gerente Value Access

Takeda Pharmaceuticals

“It is necessary to know how to communicate well and have good communication in order to sell.”

Ana Argüello

Marketing specialist

Eli Lilly and Company

“Excellent, very interesting, I recommend it to you.”

Ana Aguilar

Assistant

“Of course I recommend it.”

Ana Milena Rincon Ruiz

Prime Meats

Norsan Group

“It helped me to be more open with the audience and to break that mental barrier of speaking in public and help others by giving my message, this is a new way to achieve success by bringing your message to others.”

Sandra Lizeth Ramirez Coronado

Coach Nutrición Emocional

“The presentation was very enriching. It allowed me to learn about a very promising methodology.”

Walter Ardón

Medical Sales Representative

OM Pharma

“It is an activity to learn how to communicate.”

Carlos Felipe Ardila Otero

Inventory & 5S Project Manager

Laboratorio Galea

“This is going to help me a lot because it made me change the way I present. Correcting and correcting, making changes, is going to give a 360-degree turn in my professional life because of the knowledge I acquired with you. What you presented to us is extremely interesting, they give you very detailed technology to give an amazing presentation. At first it was difficult for me but it was worth it. They are going to be very amazed at the end since it is not what is expected, they will be left with a good taste in their mouth and they will be able to be better doctors and better presenters, they are going to love it.”

Dr. Miguel Ángel Genis

Algologo, Hospital de Ortopedia “Magdalena de las Salinas” - Adium

“It is well worth taking it.”

Luis Chalita

Head of Sales and Business Development

Scania México

“I greatly appreciate the interest you show in sharing your knowledge. It was a presentation with a lot of teaching. Thank you.”

Elsa Arrieta

Gerente Médico

Pfizer

“Los niveles con los que se inicia una charla y la analogía de la montaña me parecieron los conceptos más interesantes. Creo que voy a poder aplicar lo aprendido en las capacitaciones que doy a mi fuerza de ventas. A lo largo de la actividad, la escucha activa fue clave para interiorizar los aprendizajes. Lo que más valoro es haber aprendido nuevas técnicas para tener mayor efectividad al hablar en público.”

RODRIGO SERRANO

manager

Novo Nordisk

“Excellent!!!”

SONGEL CABRERA

Technical Trainer Coordinator Clinical Medical Services Inc.

Plan de Salud Menonita

“Confidence in myself, ideas about how to achieve excellence as a speaker and inspire others to also take the program and be coached. Within a month I will give a conference for admission to the Mexican Academy of Law on Social Security, with which I feel capable of creating a solid argument and above all with the confidence of being able to transmit my message with clarity and power.”

José González

Especialista de Efectividad Fuerza de Ventas - Commercial Excellence -

“Last November 30th I gave a conference in the city of Monterrey. With the title "The 8 Seeds of Female Personal Power," I put into practice everything I have learned in Amazing Presentations!!! Thank you Gerardo Betancourt for the guidance!!!”

Rox Aguilar Camacho

Conferencista

“The archetypes and the Trojan Horse technique were what impacted me the most. I can apply them in dialogues with health authorities and when presenting strategies to the commercial team, because they help me adjust the message according to the audience and present ideas in a way that is better received.”

“When I ask myself if the course was easy to follow and if it really left me with something, the answer is yes, A LOT. The speaker was very clear and his information very digestible, and that made it easier to understand the concepts and think about how to put them into practice.”

“Overall, it left me with A LOT OF VALUE: now it will be easier for me to communicate, and to do it in a clearer and more fluid way.”

Fernando Aviles

Gerente Value Access

Takeda Pharmaceuticals

“My expectations were to learn to develop skills for presenting and they were met because they gave me the tools. Excellent content, cutting-edge information and speakers with teaching techniques and strategies!!”

Dr. María Luisa Alcivar Garcia

Médico Hematólogo

Bayer

“They exceeded my expectations because I realized that stories really do have an impact and leave a message, and also it is a very simple language to assimilate.”

Graciela Plancarte

Representante de Ventas

AbbVie

“The application of the learning I obtained during this course served me greatly to improve my presentations in multidisciplinary forums. Connecting with my audience from the first moment helped, without a doubt, to adapt my messages so that the presentations would have greater impact. Identifying the motivations that drive team members and focusing our efforts on obtaining tangible results helped me enormously.”

“A specific example was a workshop with the Immunoglobulins area. During this workshop I had the opportunity to use all the tools learned during the storytelling course, with the objective of moving my audience to action. I managed to prepare all available resources to execute the strategies outlined during this session going forward.”

“The positive impact has been that this methodology is effective and implementable for me in my personal and professional life. They have given me tools to improve my communication more effectively and achieve concrete objectives more quickly.”

“If I had to present evidence of results, I would show the tangible outcomes of the workshop: we obtained insights from each of the health institutions, we will follow up for doctor mapping, patient census, and strengthening relationships with KDM. That follow-up will be recorded in a calendar with deliverables for each session and tracking files in SharePoint for its implementation.”

Iyari Gómez López

Value Access

Takeda Pharmaceuticals

“I liked the dynamics and the topics. I have good comments about the content, I think there was not enough time to delve a bit more into practice. The instructor was very clear and dynamic.”

Gabriela Romero

Agente de información médica

Armstrong Laboratorios

“It is important to improve the relationship with clients. The content was interesting. Good speaker, he made us reflect on the way we work. I would like to continue exploring topics that help expand sales.”

Blanca Rangel

Ejecutivo de ventas

Adium México

“Even if you have vast experience giving presentations, this course teaches you how essential it is for your communication to be purposeful in order to create real impact—not just transmit content. For me, realizing that a presentation must be intentionally designed to truly connect with the audience was a game changer. The tools I gained will be especially useful for designing and delivering scientific presentations in a more effective way.”

María Ester Bufadel Godoy

Gastroenterólogo

IntegraMédica / RedSalud

“It is a course that helps you focus more clearly on helping our client.”

Semasthian Brown

Customer Care Professional

American Express

“It is a very valuable course that shows you relevant information to make presentations more attractive to the audience, and thus have more impact on your message. With the information from the keynote I can make presentations have more structure, be visually attractive, not confuse the audience, communicate what I want to communicate.”

Karla Herrera

MSL

Bayer

“Excellent.”

Pilar Diaz

Aftersales Manager

“Excellent conference, Thank you!”

Liz Nataly Herrera Hernández

Insurance Auditor

Fundación Clínica Shaio

“Recommended.”

Juan Camilo Borrás Astro

Medical Scientific Liaison

Merck Sharp & Dohme

“The content was very good, because of the explanation of telling stories. The instructor is a very proactive person. It is always good to be in constant learning.”

Alan Lugo

Ejecutivo de ventas

Adium México

“Excellent! Clear key points and it fulfills the purpose of the activity.”

Adrián Medina

Medical Manager, Abbott

Abbott

“I faced the challenge of coordinating multiple teams—global, regional, and local—with different priorities and communication styles. As part of the organizing committee, I needed to ensure that Mexico's key messages were visible and that the experience had impact beyond the in-person event. To solve this, I applied storytelling concepts to build a clear narrative with emotional connection, focused on diversity, equity, and inclusion, and on Mexico's strategic role within emerging markets. That narrative functioned as a common thread to align the teams and generate a coherent and meaningful experience.”

Valeria Uribe Laisequilla

Directora Vaccines BU

Takeda Pharmaceuticals

“Excellent presentation.”

Julio Martinez

Commercial Manager

Linkser SA

“I would like to know more about the topic. I thought the content was good. Everything good with the instructor.”

Consuelo Mondragon

Agente de información médica

Armstrong Laboratorios

“I would like it to be complemented with more information. The content was good but there was not enough time. The instructor was very dynamic, good handling. It is a more dynamic way to approach sales topics.”

Carla Ingrid Del Olmo Macedo

Ejecutivo de ventas

Adium México

“I really liked it because it gives us the entire structure of how to start your presentation.”

Adriana Castañeda

Analista de Capacitación

Farmacias del Ahorro

“Fue una sesión interesante.”

Jorge Arturo Castillo

Mundo Farma Mx

“To hear the voice of an expert like Gerardo Betancourt.”

Raymundo Martín

Vendedor

“Very good tips.”

Iris Ascencio

Value & Access Manager

Sanofi

“It is very good, although I arrived late.”

José Luis Florez Castro

“The content is excellent, useful, and the way it is presented is very enjoyable and entertaining.”

Irma Isabel Sanchez

Ramos Head Apotex

“Interesting to be able to see new concepts to make an impact in health.”

Patricia Valentina Ballesteros Nova

Cost Manager

Savia Salud Eps

“It's always good to have a different perspective. They were good examples. The instructor was dynamic.”

Gloria Fayett

Ejecutivo de ventas

Adium México

“It is really a useful course that can be applied to improve our communication skills.”

Fabiola J. Mondragón Tenería

Enlace Médico Científico

Novo Nordisk

“Excellent talk.”

Rosy Damaris Gandara Acevedo

Customer Specialist

Laboratorios Silanes

“Excellent topics, very relevant information.”

S. Ameth Natarén Domínguez

Sales representative

“Very interesting!”

Edgar Andrés Pulido Gil

Medical Oncologist

Hospital Universitario San Ignacio

“Excellent for understanding new ways of doing things and daring to try them.”

Patricia Villamar

Training Manager

Galderma

“The concept that interested me most was storytelling, because it will help me a lot to show the TH the importance of maintaining their TJ and, above all, why the investment they make is worthwhile.”

“I believe I can apply it in many areas. Personally, in my relationship with my family, when they ask for advice: telling a story that I have lived and the learning it left me can help me understand how they feel and have a better conversation. At work, I would apply it in the same way with the TJ, to help maintain their TJ.”

“Yes, I believe that throughout the activity I developed active listening. While I listened to the situation, I would recall if I had gone through something similar so I could link it to the benefit that has worked for me.”

“The greatest value I found in this activity was identifying another way to have a conversation with the TH, so that they see the benefits of their TJ. Also identifying the words I should use to find the underlying reason.”

María de Jesús Jimena Ramirez Suarez

American Express

“Very concise information, agile presentation.”

Mauricio Luna

Logistics Manager

Virbac

“This activity helped me strengthen one of the most important pillars of my professional practice: teamwork. In my daily roles as a teacher and part of clinical teams, it is essential to actively participate and provide a sense of security to everyone involved in the process. The concepts discussed were not only relevant to teaching, but also to research, surgical practice, and client interactions showing their value across all areas of my work. I also found great value in empathy and the power of sharing real-life knowledge, both of which enrich any professional environment.”

Myriam Lesly Myriam Lesly

Docente

Universidad El Bosque

“What I appreciated most about this course is that it didn’t just focus on how to give a presentation—it taught me how to communicate clearly in any type of conversation. Every concept we covered felt relevant and applicable, especially since I hold a leadership role where I regularly interact with different profiles, including oppositional ones. I can apply the lessons from this activity across all areas of my work. Being in a management position, I’m constantly involved in high-stakes conversations where it’s crucial to convey my message effectively and to use the right tools depending on who I’m speaking with. Throughout the course, I practiced active listening. The structure helped us identify different types of people—like oppositional listeners—and gave us strategies to engage with each one. That made the content engaging and easy to internalize. What I found most valuable was the chance to interact with peers and put the tools into practice right away. I left not only with theory but also with useful, hands-on experience I can implement immediately.”

Agustin Brunazzo

Engineering Manager

Leben Salud

“To be honest, when I first started the initial sessions I thought "this is taking my time," I thought the company was moving too fast and there are many other things I need to focus on, but it's also good to stop and pay attention to these things that are equally important, right?, because ultimately I sell ideas to my team and to my leaders; this process is helping me to do it properly”

Juan Manuel Castro

Gerente Distrital

Adium México

“It is a very valuable activity that really allows you to question whether the way you are communicating is the best, and it allows you to simplify the communication of a message and be able to impact with that message. It has improved precisely through storytelling. When I started the course I had no presentations coming up and now I have several, and I have seen that sharing a story really changes things. They receive the message more easily, and this is the turning point of everything. The difference is very noticeable.”

César Saldaña Solórzano

Ginecólogo Obstetra

Aspen Medical Center / Monterry

“Interesting, constructive and it provides contribution not only on a personal level but also in the work sphere. The content was interesting and specific to our work. Excellent talk. He presents examples of what we face as sales executives.”

Thalia López

Ejecutivo de ventas.

Adium México

“Seeing things from a different perspective, regarding call handling, how to approach communication in our calls in a different way, understanding that you can work from another angle; I personally consider it is always very enriching to exercise our mind to learn new ways both of doing and of understanding things”

Lissete Chaparro

Customer Care Professional

American Express

“The experience was truly meaningful. The concepts covered —effective communication, inspiring leadership, problem-solving, emotional connection, innovation, and creativity— were not only interesting but highly applicable across all areas of my professional life. What stood out was how these elements come together to create real impact, from developing ideas to achieving strategic goals. This activity is a powerful tool for both professional and personal growth. Without a doubt, it makes a difference.”

Dr. Nikos Christo Secchi Nicolas

Consejero Consultivo

Colegio de Medicina Interna de México A. C.

“It's a good topic, applicable for both companies and personal projects.”

Gustavo Vargas

“Throughout these modules, I discovered a fundamental lesson: audiences are not always willing to embrace new ideas, but through well-crafted storytelling and authentic emotional connections, resistance can be significantly reduced. I realized that by sharing experiences, anecdotes, or metaphors, we enable listeners to see themselves in the story and become more open to considering new proposals. This skill is extremely valuable in my professional life, especially when presenting strategies to teams that value stability; now I know that starting with a relatable story can be key to facilitating change. I also embraced the "Trojan Horse" concept: first connecting emotionally before presenting a challenging idea. This technique plants a genuine reflection in the audience’s mind without imposing. Integrating these lessons has deeply enriched my previous knowledge in communication and leadership, enhancing my ability to build trust, foster a sense of community, and ignite enthusiasm for innovation within teams.”

Verónica Sosa

Corporate Affairs Associate Director

Takeda Pharmaceuticals

“I really liked the examples provided and the way in which we can interweave stories to achieve a goal.”

Sarahi Vallejos Castro

Professional Medical Representative

“I loved it and it gave me many ideas for my work.”

Francy Helena Cortés

Market Access

KAM

“I find it interesting and very practical.”

José Ramírez

Training Manager

Carnot

“Very interesting talk.”

Eduardo Bautista

Epidemiologo

Instituto Mexicano del Seguro Social

“Very didactic.”

Sara Rosas

Regulatory Affairs Quality Assurance Technical Director

Pint Pharma

“On Friday, May 23rd, I had a presentation with the sales team of a business unit where I had to make a call to action, because one of our products already has a contract with IMSS. There I made them see the risks of the product not being distributed if we don't carry out the necessary actions to achieve victory. Throughout the presentation I shared the strategy, the tactics, and a more operational flowchart that would guide them down a more successful path to complete 100% of the contract and exercise an additional 20%.”

“Building this presentation was a pleasant experience because I managed to give a different approach to what I had planned a few months ago. For me it was a simple training, but by presenting it first as a risk, even though it seemed the contract was an achievement, I was able to make visible the great challenge we have. Also, sharing a bit of my story helped me show that the training would add value and for them to know about my previous experience in similar situations. Several were surprised to learn that I had more than 10 years of experience in the subject; they didn't know that I had lived through a situation similar to the current one on several occasions.”

“To integrate what I learned, the first thing was to be clear about what I wanted to achieve with my presentation and follow an order. I developed the presentation hand in hand with the course manuals, defining what I wanted to convey and the title, identifying the motivators of the attendees, seeking to make it different and impactful, formulating a promise that would capture attention, using a paradigmatic idea to maintain it, showing my breaking point and provoking it in my audience with learning and vulnerability, giving new ideas to eliminate resistance to change and sharing concrete information that was truly important, using Trojan Horse and closing with an inspiring ending, so it wouldn't remain just a training course.”

“The most important thing for me was being clear about what I wanted to achieve. This is the first time I have given a presentation under these concepts, and it was important to first learn them and apply them step by step. What made everything easier for me was choosing the right story, because with that I was able to develop the other points of the presentation: it is something I have already lived and I know the path.”

Ángela Martínez

Gerente Value Access

Takeda Pharmaceuticals

“Totally recommendable.”

Edgar Rangel Area

Sales Manager

“Presentation and ideas of great value.”

Patricia Andrade Brandalise

Regional Medical Director. Janssen: Compañías farmacéuticas de Johnson & Johnson., Regional Medical Director

Johnson & Johnson

“Learning never ends. I would like to continue with them (Leaderlix). The content is very interesting. You can also sell with good stories. The instructor was excellent. It was very didactic and practical.”

Carlos Gonzalez

Representante médico

Armstrong Laboratorios

“Without a doubt Gerardo has great talent for transmitting the knowledge that will make you a great speaker and how to move and impact the audience through stories that inspire.”

María Inés Morán

Directora

Action Coach

“When we communicate in a way that has structure and a reason for being, which is the final objective, it is much easier to communicate it.”

Ricardo Moyano Macías Muñoz

Marketing Solutions Lead - Immunology

AbbVie

“I received very rich information regarding what we are carrying out in our work day to day. Excellent. Great professionalism from the instructor. Continue with topics that help you be more effective. Emotional intelligence and leadership management.”

Felipe Flores

Ejecutivo de ventas

Adium México

“I see that all of us doctors internationally have presented empirically. Each one makes their slides and we are used to getting dizzy with the graphics. But when you see this new way of presenting, you feel it much more personalized. Working on the slides was the most challenging for me, but the method is really good. I feel that the fact of making this type of presentations is going to motivate us more for change in treatments. It's not about convincing or getting to prove that I know more than you, that what I say is law, it's about motivating them. That's what I learned here.”

Dra. Cecilia Rodríguez

Instituto de Seguridad Social para Trabajadores del Estado de México, Novartis

“Congratulations. Excellent talk. Yes, it would help a lot in our work.”

Herman Velázquez

Supervisor

Armstrong Laboratorios

“I had taken several courses but I had not received information so specific, so concrete, so digestible and so thorough in time. I loved seeing throughout this coaching each one of the points of the group transfer. I feel very satisfied. It has given me more ease, more confidence, I have greatly improved the design of my presentations, compared to a year ago. My ability to develop my materials and be more concrete improved a lot. Without a doubt I recommend this course.”

Daniel Arellano Perez Vertti

Traumatólogo

Adium México

“Gerardo is the best coach, an expert in his subject, he guides you until you achieve your objective. I loved being his student.”

Gabriella López

“I am in the process of developing a Business Case, and this presentation leaves me with ideas on how I can tell the story I wish to reflect in this project.”

Rubén Arzate

Consultor de ventas

“Excellent presentation, with great command of the subject and very good pace. Thank you.”

Marcela Vela Amieva

Jefa del Laboratorio de Errores Innatos del Metabolismo y Tamiz

Instituto Nacional de Pediatría.

“They exceeded my expectations, it is a new way to approach the doctor in our promotions. I hope that this year they give us this type of tools to improve our work. The content of the program was very good, every day you learn something very good. Excellent presentation by the instructor, very clear. I would like to continue learning better techniques.”

Emilio Navarro

Sales representative

Armstrong Laboratorios

“This methodology changed the landscape I knew when making presentations. In general, the structure of the methodology was very useful to me, it gave me the openness to make a presentation in an easier way.”

Mayra Patricia Pequeño

Haematologist at Clinic 25 of Specialties of IMSS Monterrey

Instituto Mexicano del Seguro Social

“Thank you very much, I found the topic very interesting.”

José Eduardo

Gerente de Distrito

Laboratorios Silanes

“I have learned to improve my presentations, make them shorter, and how to communicate an idea in a clear and concise way. I have changed the idea I had about presentations, because it is not having a lot of information that makes them good, but rather connecting with people, making it understandable, and perhaps what is most important is the ending where I must hook the audience to achieve an impact with my presentation.”

Dr. Jorge Esquivel

Profesor de Reumatología

Hospital Universitario “Dr José Eleuterio González” Universidad Autónoma de Nuevo León

“It is a super enriching experience which feeds and nourishes you in many aspects. It left me with so much, I learned so much.”

Felipe Barajas Sánchez

Gerente Nacional de Ventas en Up Pharma

Up Pharma

“As a trauma surgeon and speaker for several laboratories, I knew I had a skill for making presentations, however when I took the course I realized that there were things that could be improved and I am always grateful for the opportunity to do so. This course impacts the way you approach people and being able to make clearer what you consider important for each audience. I believe that in addition to enriching your knowledge, you have the satisfaction of knowing how to give a good presentation.”

Dra. Sandra Carrillo

Reumatóloga

Hospital Regional Primero de Octubre.

“It was an enriching and proactive session, with a very favorable environment. Congratulations to the entire team. It is good to receive innovative information. Thank you.”

Jorge Luna

Speaker Alergólogo

Reckitt

“The talks from the doctors enrich our knowledge. I am happy. The content was very good with topics of interest. The instructor is very professional.”

Monica Maldonado

Ejecutivo de Ventas

Adium México

“Recommended.”

Héctor Cortés Velázquez

techint.com.mx

“Since the in-person event, in all the classes I teach I am thinking about this methodology, thinking about the importance of emotion in the audience, I believe it has helped me a lot. My expectations were exceeded because it is something completely new for me. Without a doubt it is useful to have this technical preparation; every doctor who is going to dedicate themselves to giving conferences would need this preparation.”

Andrés Hernández

Gerente Communication

Takeda Pharmaceuticals

“This new way of giving presentations helps maintain something that is always difficult for us in every presentation, which is: the concentration and attention of the people who are present. Many times we think that because the information is interesting to us, it will be interesting to everyone, and the reality is that it is not. It helps a lot to make a synthetic process of complex information, which facilitates the communication that one emits, for the understanding of the audience we are directing it to, without tiring them. Many times it has happened to me that I am attending an event as an assistant and the doctor or presenter is giving us incredibly interesting information, but on the second slide I got lost. With this new modality, the truth is that you don't have time to be thinking about what you failed to do, you are concentrated and paying attention, because the information is very fluid and you are trying to capture everything that is coming to you. You have given a turn to my way of working as a presenter. Starting because you challenged me, continuing because you highlighted some errors for me. Constructive criticism, despite how difficult it is, helps to improve in aspects. I realized at one point that even though you were challenging me, the ultimate goal was to help me reach people better.”

Dr. Alexis Bolio Galvis

General surgeon and clinic nutrition. Faro del Mayab Hospital. Mérida, Cirujano general y nutrición clínica. Hospital Faro del Mayab. Mérida.

Adium México

“I liked how digestible the presentations were.”

Norma Romero Amezcua

Coordinadora de abasto

Merck Sharp & Dohme

“It is an excellent opportunity to renew concepts, have a new vision of things, and it is a very dynamic course that will not bore you at any moment.”

Uriel Lopez Rios

Customer Care Professional

American Express

“It was very good.”

Ricardo Adan

Regional medical marketing manager

GSK

“This program completely transformed the way I approach both teaching and public speaking. I learned the value of structuring each presentation as a story—something I had never been taught before and found truly eye-opening. As a teacher and a speaker at Columbia, I deeply appreciated the practical tips on how to capture and sustain the audience’s attention throughout a talk. Public speaking is not just about sharing knowledge; it’s an art. And in this program, I learned to enjoy it and to lead with confidence on stage.”

Dr. Carlos Ranulfo García Román

Laboratorios Columbia

“Very good presentation, everything was good. I would like more information.”

Jesús Pérez

Supervisor

Armstrong Laboratorios

“I suffered from horrible stage fright and thanks to the course I feel more confident, I have the steps for how to give a good presentation and without a doubt I am a before and after this. The program is very enriching, it not only nourishes you on the topic of presentations, but also on general culture.”

Maricarmen Ascencio

Gerente Regional de Ventas

“They always empower me to be able to achieve better results with the tools they provide.”

Omar Aguilar

KAM

Abbvie - Novartis

“This activity gave me a deep understanding of how to generate influence, leadership, and build communication with a purpose, especially within the scientific community. I learned not only how to structure effective storytelling but also how to integrate the Eureka moment into my presentations to make them more impactful. I can apply these concepts in virtually every aspect of my professional life, from daily interactions with patients to the structuring and delivery of medical conferences. Throughout the activity, I developed active listening skills that helped me better narrate and describe, strengthening my communication abilities. The greatest value I found was recognizing that every presentation must work toward four clear goals: creating an experience, fostering learning, influencing behavior, and achieving concrete results.”

Dr. Fernando Pineda Sánchez

Ginecólogo

“It gave a different perspective on how to communicate with the doctor. Learning can be carried out in any situation. The content is something quite different and dynamic. Excellent presentation.”

Citlalli Becerra

Ejecutivo de ventas

Adium México

“I recommend it without any hesitation. It is a serious process, a well-structured course where you can learn many things that you don't learn online. Definitely, the matter of having a mentor is supremely important, because in this way you don't make common mistakes, by listening to yourself.”

Harlix Prada

Especialista en Gerencia de Mercadeo

“I would recommend this activity since it is a great opportunity to learn how to make presentations that generate greater impact with the client.”

Sara Hernández

MSL Cardiología

Bayer

“Very interesting topics that, during professional life, no one addresses until you are practicing.”

Javier Urbina

Gerente Clínico

“The most interesting part was learning to work with audience resistance to change through a story that allows you to connect empathetically, relying on the implicit tools of the archetype. That approach helps you better understand what is holding back the audience and how to lead them, step by step, to consider a different idea without feeling it as an imposition.”

“A part that gave me a lot of guidance was the closing of the talk. I learned to end with messages that make clear what is expected of the audience to do afterward, seeking for the content to translate into concrete changes in daily practice and, ultimately, into the common good that our patients are.”

“I can apply this knowledge in my professional life, both in medical consultation and in the talks and classes I teach at congresses and in the training of my residents. In fact, during the course I was working on it in parallel: in each session I imagined presentations I had already given and how I could improve my way of communicating. Since I also had talks scheduled while the course was developing, I tried to bring the theoretical concepts into practice in real time.”

“That allowed me to start seeing changes more quickly in the audience: I noticed improvements in their attention and in the clarity of the message I wanted to convey. In summary, taking the course gave me guidance and clarity to communicate ideas in different scenarios and with different audiences, and with communication and storytelling tools to better identify the group you are facing and facilitate them to adopt an idea of change focused on the benefit of our patients.”

Adrián Rodríguez Matías

Nefrólogo

Laboratorios Columbia

“Regina is a person who inspires you, focuses you and takes you step by step in the management of soft skills as a manager. Excellent presentation. You will have the opportunity to visualize the way you are doing things and what are the areas you need to improve to achieve all your objectives and organizational growth through your teams. My expectations were met and went beyond. We learned good omnichannel management, as well as the empathy that provides us with a better understanding of the sector's needs.”

Jesús Pérez Ortega

Director División de Salud

Universidad Insurgentes

“It met my expectations for relating the success stories to my work. The content is good because of the segments they showed us from the speakers.”

José Noé Zallas

Sales representative

Armstrong Laboratorios

“Excellent presentation, very interesting.”

Antonio Herrera

Gerente, Medicald

Medical D

“I learned to be more concrete. The content is real, what is lived day to day. The instructor is dynamic and fun. It would be good to know what other topics you have, but this one was good.”

Fabricia Cordero

Ejecutivo de ventas

Adium México

“Completely recommendable.”

Víctor Iván Hernández Molina

Consultant

TAPVS

“I found the concept of contrast very useful for generating impact and awakening interest.”

“In my personal life, I can apply it to improve my couple communication: being clearer and more emphatic. In my professional life, it helps me from trivial conversations, elevator pitches and even presentations, where I must focus the content according to the audience it will be directed to. It also applies in moments when difficult decisions need to be communicated.”

“During the course, yes I worked on it because I tried at all times to relate the concepts seen in the program with examples or situations that were happening in my environment. I also thought about what situations I could apply the concepts seen to; for example, the "Trojan horses" to convince the Legal, Regulatory & Compliance teams to implement some initiatives like the posters.”

“In general, I took away that communication is the basis of human relationships. As we manage to convey our ideas with clarity and use it as a tool to inspire others, we can establish ourselves as leaders and achieve real change in people and our environment. Without a doubt, the concepts and tools provided in the course serve to improve our leadership skills.”

Fernando Kundig

Director Rare Diseases BU

Takeda Pharmaceuticals

“I learned how to tell stories, my expectations were met. I hope they could follow up on this talk or course. I would like more course time. The instructor is excellent. Unfortunately the time was short, I feel they could teach us more.”

Misael Rosas

Ventas

Armstrong Laboratorios

“Excellent tool.”

ADRIANA AGUILAR

Boss

Pint Pharma

“Excellent masterclass.”

Dra. Omidres Pérez de Carvelli

Médica internista, endocrinóloga. Escritora, conferencista, investigadora

ALAD - Asociación Latinoamericana de Diabetes

“I had the opportunity to apply the concepts I learned during several presentations in the company, particularly one in which I presented the profiles for Value Access Manager and Key Account Manager. There I was able to observe a great difference in the way I communicated my ideas and inspired those of us present in the meeting to take action.”

“I found the concept of "overcoming our audience's resistance to change" super useful, because preparing a presentation that is amazing, interesting, and inspiring allows you to ensure that the audience has an open attitude toward new ideas. In that sense, storytelling techniques help tell the right story at the right time, so that attendees achieve greater connection and can receive ideas more easily and openly.”

“To integrate what I learned, it has been helpful to have all the course concepts at hand, take advantage of every minute of the sessions with Gerardo, take notes on the things I need to improve and put them into practice. I also take away having clarity on the points of what makes a presentation amazing: amazing promise, archetypal story, paradigmatic idea, inflection point, leadership path, and Checkmate or inspiration.”

“Always keeping these concepts in mind, bringing them down to my presentations and putting them into practice has made a great difference in the way I communicate and give my presentations, and I am extremely grateful for all the theoretical and practical knowledge I acquired during this course.”

Iyari Gómez López

Value Access

Takeda Pharmaceuticals

“Today more than ever, it is essential to understand what and how we tell ourselves stories in order to know how we can transmit them to achieve the same result.”

Adriana Molina

Search Engine Optimization Consultant

Big Hacks

“The presentation, accompanied by lectures with the most important points to show, exemplified more than an explanation and the message was clear.”

Luis Ramírez

Specialist, Vitalmex

Vitalmex

“In less than two months, I went from just having the idea of being a Digital Coach to having my first online clients, an automated business model, and a complete platform at my disposal. All of this without needing to hire programmers, community managers, or business advisors. With the application of Gerardo's system, the entire process becomes logical and understandable. Now I have excellent prospects for the next steps in my business and professional projects as a Digital Coach, thanks to Internet tools and Gerardo Betancourt's methodology.”

Pablo Jácome

Arenga Live

Arenga Live

“Very good presentation.”

Eduardo Flores

Director

NACORA

“I would recommend it, it has very interesting insights. A different way of seeing how to approach presentations.”

Paulina Cordova

Jefe compras

Danone

“The course content was good. The instructor was appropriate.”

Dr. Erick Eduardo Saucedo Montes

Hematologo Pediatra

PPI

“I found something that will grow my sales. I would have liked more time. It's a broad program so the information was very interesting. The instructor is super dynamic.”

Maria Gomez

Ejecutivo de ventas

Adium México

“It is worth taking it, you learn a lot.”

Fer Camargo

Production Manager

Retro Studio

“This presentation allowed me to broaden my vision.”

Gerardo Segura P.

KAM ALCON

Alcon

“These are skills that help you understand and position a brand or company focused on the audience you want to reach.”

Dulce González

Consultora en Imagen Pública

“Everything was useful. Everything excellent. The content was very interesting and the instructor was very dynamic.”

Miriam Ramírez

Representante médico

Armstrong Laboratorios

“Of course I recommend it. If you want to break paradigms, learn different things and are willing to do them, contact them.”

Tania López

Gerente de Capacitación

Cantabria Labs

“If you need a mentor who can accompany you in the process of becoming a great speaker, you need someone who has already achieved it, and that person is Gerardo Betancourt. He is the best in his field for his authority and performance on stage and he implements that same thing in his programs.”

Lilia Cruz

Psicoterapeuta

“Gerardo Betancourt has a very clarifying style of explanation, with examples and above all, with a message structure that is very easy to follow and understand. I have participated in many public speaking and presentation courses and the approach of this one is what I consider the clearest and most effective, especially nowadays when capturing the attention of audiences is so challenging. Gerardo is an inspiring mentor, who invites you to action and generously shares his knowledge. The live sessions with small groups are excellent.”

Jeanette J. Salvatierra

Life Coach

“I loved the presentation.”

Nancy Aranda Mella

Representante Técnico, MSD

Merck Sharp & Dohme

“Yes, I highly recommend it. I took many good and interesting ideas from the webinar.”

Valente Luna

Engineering Manager

Altex

“I loved how you led the talk and that you gave us examples to understand your ideas.”

Raúl García Hernández

Business Development, Exeltis

Exeltis

“It is an excellent presentation, very dynamic and with an impactful message.”

Dulce Gutiérrez

Boss

“It was a very pleasant experience. Thank you very much for the Master Class to Mariana and Gerardo Betancourt. A hug to both of you from Paris to the Southern Cone.”

Maria Fernanda Salas Tapia

Doctora en Fisiología

National Institute of Health and Medical Research

“Interesting presentation on keys to improve the quality of presentations by striking a balance between substance, form, content, objectives and methods for the successful transmission of a topic.”

Pindaro Martínez Osuna

Rheumatology Medical Advisor, Emerging Markets, Eli Lilly and Company

Eli Lilly and Company

“My expectations to learn were met.”

Lilia Perez

Representante médico

Armstrong Laboratorios

“I learned how to contact and make an impact. The content was very good. The instructor was very friendly.”

Nancy Lara

Ejecutivo de Ventas.

Adium México

“They gave us weapons or arguments to clarify doubts or misunderstandings with the doctors. Very good coordination. I liked it. Excellent. Very prepared, and they know how to explain. The entire dynamic seemed excellent to me.”

Giovanni Arturo Chávez Hernandez

Ejecutivo de Ventas

Adium México

“It is good to acquire new tools, they provided excellent tools. The content was very interesting. The instructor was good at communicating, practical.”

Ruth Montserrat Sánchez

Agente de información médica

Armstrong Laboratorios

“Very innovative talk and very up-to-date”

Osvaldo Osvaldo

CFO

“Excellent content and dynamism in the presentation, Thank you very much!”

Yeudiel Gurría

KAM for Government

Takeda Pharmaceuticals

“The part about how to capture your audience's attention from the beginning and the importance of robust storytelling is what stayed with me the most. These are things I already knew, but you realize that you do not put them into practice with all presentations, and that is where impact is lost from the start.”

“I can apply it practically in all of them. I frequently give presentations to audiences of peers, superiors, reports and multidisciplinary teams, and also, in other positions in my career, to external audiences, so having a more consistent structure from the beginning helps me in all those scenarios.”

“Yes, I found the information very interesting and the course very valuable, and that is why I found it easy to follow and to connect with what I already do day-to-day.”

“I am taking away having this course as a foundation to improve my communication and presentation skills, and to put them into practice more consistently.”

Valeria Uribe Laisequilla

Directora Vaccines BU

Takeda Pharmaceuticals

“Excellent! Thank you!”

Andrés Castaño Parra

Neuro-Oftalmólogo

“Your activity as a teaching methodology, the way you do it in this program you have created is brilliantly wonderful, so easy to understand, to identify with each topic, with the exercises and examples. They guide every moment allowing you to understand much better and much more practically the message you transmit about Amazing Presentations.”

Anónimo

“Highly recommendable”

Anderson Oscar De La Rosa Zabala

“These are tools that help to have better performance with the work team.”

Rocio Aquino

Operations Coordinator

El Puerto de Liverpool

“Gerardo is an intelligent person, very well connected, creative. Through preparation, work, and courage, he formed a company that today allows him to share his experiences and knowledge, so that other people are more successful in their businesses.”

Bertha Trigos

Emprendedora

YOR Health

“It is very useful and transcendent.”

Patricia Ojeda Cástol

Consultant

INNOVARR

“A well-aimed perspective for Amazing Presentations.”

Floralba Vicente

Gerente de Distrito, FARACH, S.A

FARACH

“The examples, the language used, and the empathy that the speaker demonstrated are appropriate. Congratulations. The videos are very well done. The content was empathetic and dynamic. I would like them to give another conference that contributes to our work. It will help me have better relationships and better communication. Thank you, it was excellent. Gerardo has a gift for speaking.”

Carlos Jimenez Gutierrez

Supervisor

Armstrong Laboratorios

“Very interesting and entertaining.”

Jhovani Melmont

Médico

“It seems like a very cool tool to me, very didactic. I enjoyed this a lot and I appreciate sharing this experience and knowledge. I recommend this experience 100%. I think it is a completely different way of transmitting knowledge. Transmitting the experience goes beyond reading slides.”

Verónica Cedillo

Rehabilitadora

Adium México

“Congratulations. It is a good tool for the field. It was very good, dynamic.”

Brenda Lopez

Ventas

Armstrong Laboratorios

“Powerful.”

Víctor Daniel Arciniegas Molano

Regional Director Meals de Colombia

Crem Helado

“I think it's wonderful to know how to tell stories because we do it all the time and it's the best way to become not only a better professional but a better communicator, you communicate all the time and knowing how to do it I think is key. The process I went through with you helped me know how to tell a story. It is of great value to me in all aspects.”

Ximena Hernández

Business Unit Manager Immunology

AbbVie

“I have the support of the program, each chapter resolves something new. I have personalized support from my mentors and that has helped me advance through each of the levels. All the information is complete and complementary and it helps me ground each of my ideas.”

Elisa Lavallée

Coach y Conferencista

“Highly recommendable.”

Luis Tubac

“It was a different space, ideal for generating new ideas and getting out of the comfort zone. Excellent activity.”

Myriam Lesly Paredes García

Teacher

Universidad El Bosque

“It was a good event, dynamic, with enthusiastic speakers and I would recommend it to my contacts.”

Dr. Luis Sanchez

Associate Medical Director

Merck Sharp & Dohme

“This activity gave me the opportunity to learn new concepts that are highly useful for my work. What I value most is how clearly everything was explained, making it easy for me to apply these ideas directly to my professional day-to-day. Being able to fully implement what I learned is what truly makes the difference in helping me grow in my role.”

Jonathan González

Jefe Mantenimiento

ARBOMEX

“Thank you very much. It makes me reflect on what needs to be discovered—what are the stories behind their prescription habits. The content was very good. It is very fresh content and grounded in my real function.”

Gisela Rivero

Gerente de Distrito

Adium México

“It is very good to have a method that is already previously clarified, worked out, that allows you to simply adapt it to the rhetoric that you want. It is not something random, it is not to plant yourself on a stage and speak however you feel like. I liked the 1 on 1 sessions because Gerardo drops more pearls of wisdom. What good vibes, the course is super cool. I have also been integrating it as a form of professional practice in my classes. You activate different parts in your audience such as the emotional one with empathy and inspiration. This method has a technical and intelligent part that also seems very good to me. You can take the whole piece of cake of patient attention.”

Dr. Felipe Rangel Hassay

Psiquiatra

Centro de Alta Especialidad en Neurociencia MDK

“The examples seen in the video fragments demonstrated to me that there are diverse ways to reach our goal. Thank you for your time and attention. The content was very complete and illustrative. Without a doubt, these are professionals who conduct training with dynamism and effectiveness. The topics help us improve our work.”

Luis Guerrero

Agente de Información Médica.

Armstrong Laboratorios

“I already have the contract for 3 conferences, an invitation to teach 2 modules in a diploma program and I am about to start an in-person diploma program organized and taught by myself, currently with 17 registered participants. Next week I start the production of my online course. I am currently working on the redesign of my website and my Facebook page. All of this thanks to what I have learned in the program. Eternally grateful to Gerardo Betancourt because he literally held nothing back and with vocation and generosity shared what he is and what he does.”

Dr. Benito Gutiérrez

Editorialista y Consultor

“Very good tone, guidance and order. You kept my attention throughout the presentation. I would like to be able to complement this learning and share it with my team so they can participate as well.”

Marcela Ortega

Brand Associate

Laboratorios Silanes

“Very practical and enjoyable. Very good resources and information.”

Elizabeth Celso

Director Medico

AD/Acosta

“I recommend the webinar because the explanation was clear, with simple and understandable examples.”

Nataly Galicia Perez

Regulatory Affairs Assistant

Chinoin

“Good event, it allows you to add knowledge for daily work interactions.”

Penelope Ramírez Hernández

Graphic Design Coordinator

“This talk is something you definitely should listen to.”

Angélica Arzola

Medical Manager

Senosiain

“AN EXCELLENT SEMINAR.”

Victor Ramon Peñaranda Contreras

Ingeniero Comercial

“Highly recommendable and very helpful for those of us who are not designers. It helped me to be able to present with clarity the information I want to communicate.”

Fabiola Gaona

Coordinadora Administrativa Dirección Médica

Bayer

“I had no idea about this. I am understanding it perfectly. Furthermore, they provide coaching support. It is perfect so that anyone can start their entrepreneurship with a serious and dedicated institute.”

Sara Tautiva

Trader

“Excellent. Thank you very much.”

Marisa Conde

Personal docente

“Practical and with examples.”

Luis Felipe Navarrera

Senior Medical Advisor

“I found the topic of science and communication interesting. Thank you for the information shared. Complete and didactic program. The instructor transmits his knowledge with drive and energy.”

Leticia Ramírez

Ejecutivo de Ventas

Adium México

“It simply opens your eyes. It's as if someone else, in this case you, had helped me see from above. I was in the middle of a maze, believing I was doing well. But with the tips you gave me to polish the structure, the route, the message and the story of change, that helped me a lot. Having a clear identity that we must convey and maintain constant over time was also very useful. Besides, the tips like the use of the camera and backgrounds were really powerful and generated a compound interest that added a lot of value. I really liked it because in the end it's about my brand. I believe greatly in the power of words. In the end we all sell something, and through stories, by making people visualize your presentation in a friendlier way, this makes it easier for them to pay more attention and you can sell your idea, achieving what you want. It impacts my personal life. Maybe I don't make presentations to my wife or my daughters, but I can tell them a story. And I'm taking that from here too. I was waiting for a sign to decide whether to hire or not, and I want to be that sign for them. It's really going to produce a lot for the company, first by helping the group of people who will receive this gift, and then they will be able to pass it on to more people, feeling part of the company. It's a gift for them that will ultimately produce for the company. If you invest in your employees, they will repay you in revenue. We all have to present at some point: to suppliers, internal clients or superiors. Being able to do it in a clearer and more pleasant way, as is done after receiving these tools, generates greater confidence and is appreciated by whoever receives the presentation. In a culture of many meetings, having someone who presents in a clearer way is a win-win: for you, for whoever receives the presentation and for the company.”

Roger Moscoso

Gerente de Distrito Senior

Adium México

“It was a very interesting, innovative presentation with topics that everyone should know.”

Daniela Ramírez Ormeño

Field Clinical Specialist Interventional Cardiology. Boston Scientific.

Boston Scientific Corporation

“In general, all the concepts we saw in the course were useful to me. For me it was a complete update of the way to present: it helped me improve and put into practice new techniques that raise the quality of my presentations, both in content and in how I convey it.”

“I see a direct application in my presentations and in my classes with students, but also in my daily consultations with my patients. In all three contexts you need to organize ideas, sustain attention, and communicate with clarity, and several of the tools from the course translate into concrete adjustments that are noticed immediately.”

“Something that became clear to me is that it's not enough to listen to the concepts: it's essential to analyze them one by one to be able to put them into practice. Many of the tools are very actionable "tips" that facilitate the process and open up options for you to make a better-constructed and more creative presentation.”

“The greatest value for me was realizing that you can always learn something new and that there's always room for improvement. It taught me to be more creative and to understand that there is no single "correct" way to present; you can find alternatives depending on the audience, the objective, and the moment, and thus achieve a better experience in each presentation.”

Benjamín Zepeda Ortega

Laboratorios Columbia

“I do recommend it and I would tell you that you connect with ideas and/or concepts through the explanation provided.”

Viridiana Calzada

“Gerardo is an excellent speaker. He kept my attention the entire time. From this moment on I am thinking in terms of the steps we saw and how to apply it to my daily work.”

Griselda Ruiz

Directora Operaciones Hemato-Oncología

Servier

“Yesterday I had the opportunity to coordinate the first conference with my collaborative innovation community using the Amazing Presentations methodology and the result was tremendous. What a blessing all this learning is. You leave a legacy in your students that allows them to make valuable contributions through great ideas. Thank you for not pressuring and never letting go.”

Ohmi Soni

Brand Manager Innovation

Imagina Storytelling

“I communicate the knowledge I have to others better, with this I generate trust and attraction about the topics as well as an incredible attitude from the people who listen to me. Also the messages I send are clearer and that causes the community to understand the information better without it being boring or monotonous.”

Karla Cabrera

Coach Empresarial

“It was an excellent presentation. Excellent way of explaining by the instructor, very good.”

Lidia Valdez

Agente de información médica

Armstrong Laboratorios

“My doubts were resolved. Everything very well. The content was super complete. The instructor was excellent.”

Joaquin Ruvalcaba Pérez

Agente de información médica

Armstrong Laboratorios

“A good program. The instructor has good knowledge of the subject.”

Manuel Rodriguez

MSL

Bayer

“They exceeded my expectations, it seemed extremely educational and applicable to me, as well as interesting. Concrete, simple, practical, for me the most important thing is that it can be applied and it seemed to me that I can use everything we learned. I was left wanting to know more. Super good, I couldn't stop paying attention. It is an excellent course to learn how to tell a story and be able to make any talk you need to give entertaining, as well as capture the attention of others from the start.”

Daniela González Herrera

Enlace Médico Científico, Novo Nordisk

Novo Nordisk

“The event is with participations and it helps you learn new things and set on the right path other things that perhaps you already knew.”

Javier Ruiz Diaz

Senior Environment Health Safety Specialist

ASECOR

“It is very interesting and important to learn how to lead a team of people. That is why it is necessary to participate in the event.”

Bertha Ulloa Rubio

RENACYT

Universidad César Vallejo

“It is an excellent program to set you on the right path. It opens your vision of what is possible in the Spanish-speaking world and gives you tools to grow as a professional. It guides you step by step in what you must do to build a niche of opportunity for yourself.”

Verónica Maldonado

Facilitadora

“Excellent presentation! As a doctor, one is generally accustomed to technical jargon. The shift in paradigms is appreciated.”

Dr. Francisco Robles

“It is an excellent communication tool for teams.”

Gustavo Sanchez

Food and Beverage Manager

Grupo Hotelero 1800

“The information is very clear. It makes you think more deeply about what you do as a leader.”

María Vieto

Sales Business Development Executive

Open English

“The courses helped me share my message in a more structured and understandable way according to the audience it is directed to.”

Victor Manuel Gallegos

Abogado y Asesor Pyme

“Excellent opportunity to understand the foundations of effective communication.”

Arístides Rosales

“I recommend taking this program because it helps you develop your communication skills correctly, you feel satisfied with what you do. The reward is: satisfaction.”

Dra. Patricia Zagoya

KAM

Novartis

“By incorporating concepts like the paradigmatic idea into my presentation and focusing on the problem rather than the topic, the flow happened in a more agile way. Also, considering who the audience was and the context helped me generate attention and openness from the audience.”

“Although when we started the sessions with Gerardo we talked about putting into practice what we learned in a specific meeting, the opportunity came up to participate in a session during the recent convention and there I applied the concepts. In the same way, I will do the same in the session that I initially discussed with Gerardo.”

“For that session I also studied the content, and that allowed me to feel more confident. The way the project was narrated was very natural: the context was addressed, the problem was presented, the audience was made a participant, and they were attentive during the presentation.”

“As evidence of the result, I received positive comments not only about the project, but about the way it was presented. There were even written comments congratulating me and they asked me to share this same thing in the region.”

Maite Tazón Sierra

Communications, Public Affairs & Patient Advocacy

Takeda Pharmaceuticals

“I really liked the content, it is very interesting to see how storytelling can make a presentation much more interesting. I really liked how you approach the topic.”

Janette Marcano

Gerente de Capacitación

Silanes

“Very good information content”

Vanessa Espinoza

Head

Siemens

“All good. Good material, everything is very explicit.”

Maria Raygoza

Agente de información médica

Armstrong Laboratorios

“I expected to learn. Of course my expectations were met. I did not have a deep knowledge of storytelling. Thank you. The content was very good, I would like to know more and how to apply it correctly in my day to day.”

Marcial Gómez Casco

Representante Médico.

Armstrong Laboratorios

“Very good explanation, precise and concise, congratulations! It was an hour and a half quite worthwhile. New concepts for me and quite clear.”

Zuleyka Loyola Bautista

Field Marketing

Merck Sharp & Dohme

“It is a way of sharing with our doctors. The content is good. The instructor is good on the topic.”

Jose Zepeda

Agente de información médica

Armstrong Laboratorios

“I take away the value of understanding important aspects before preparing a presentation, such as the type of information that will be shared depending on the archetype we belong to. Also understanding my abilities and pushing them to the limit to better communicate my ideas and generate positive impact on the audience, so that they see in what I'm sharing a resource that will help them reach where they want to go.”

“Within the organization I have contact with different groups to whom, at times, I must bring together to present progress, information and/or results of projects. That's why there are internal and external audiences where I can apply this.”

“There are concepts that could be familiar to me, however, I had not delved into them or even put them into practice in a conscious way. On the other hand, I identified some that I had not heard of and that, upon understanding their meaning, seemed useful to me for the way I communicate.”

“I also take away the assumption that many times we take for granted and consider known some aspects in our daily interactions that are implicit. That is, because we believe we know them, we consider that we apply them and furthermore that we do so correctly. Listening, understanding, and assuming are important aspects that I take from these sessions.”

Maite Tazón Sierra

Communications, Public Affairs & Patient Advocacy

Takeda Pharmaceuticals

“This experience provided me with valuable tools to enhance my leadership, particularly in how to engage the team and keep them motivated to collaborate and bring new ideas to the table. I learned the importance of telling clear, purpose-driven stories that align with what is expected from each team member, which makes communication and execution much more effective. These insights are helping me manage my development team better and support their talents, directly impacting our daily outcomes.”

Ricardo Inclan Solis

Senior Specialist DDIT IES Infrastructure Services – SDM Storage Ops

Novartis

“I have been able to live each of those learnings through the step by step that he gives, which despite being concrete and practical, are also very detailed. This has been very gratifying for me because it is not just theory, but we go to practice, applying it in real life. Something very important that I have taken from the courses with Gerardo is that everything we do is always thought about how we relate to and inspire other people. Each training we apply considering that those people have emotions, feelings and their own stories, and with our story we can impact them. These clear structures, step by step, are very applicable both to business and to real life.”

Luz Adriana Contreras

Directora en Emprende Tus Finanzas

“It is interesting and educational.”

Esperanza Martínez

Asesor

“Now I have a clearer idea of my leadership style and my objectives to work on. I hope they could do a masterclass like this one on Elevator Pitch.”

Irene Olivares

Representante Médico

Laboratorios Alfasigma

“Great learnings that I will undoubtedly be able to implement in my day to day as a manager.”

Miriam del Rosario Sánchez Urquiza

Gerente de Distrito de Ventas

Lundbeck

“Yes, I would recommend it. Very active and useful.”

Asia Rivera

Visual Effects Specialist

“Está bien como inicio, pero es delicado profundizar más.”

José Antonio Berganza Madrigal

Commercial Technical Advisor

Químicos La Buena Cosecha S.A. de C.V.

“Es una instancia para evaluar las prácticas habituales y, a partir de ahí, buscar la mejor forma de liderar y empoderar al equipo.”

Viviana Garcia Ubillo

Académica - Directora Centro

Universidad de Valparaíso

Roxana Aguilar

Consultant

Rox La Alquimista

“He presented us with different tools. This type of activities are very objective. The content was very dynamic. The instructor was very practical.”

Eduardo Calderón

Ejecutivo de ventas

Adium México

“Great information in a short time. Yes, it added value.”

Juan Carlos Licona Sanabria

Sales Manager, Lundbeck

Lundbeck

“An excellent source of inspiration.”

Ivonne Islas Islas

Salesperson

Novo Nordisk

“I think this technique seems very good to me, it breaks all our schemes as health professionals. We are used to another dynamic and this breaks all the structures we had. This program makes these presentations much more striking for the audience, they hook you. Especially for me, this is very new. The inspiring story, we had never used it before, but I think it makes you have empathy with other people. We as doctors are used to something more technical, for example, making presentations based on articles. This course is something that moved me completely, it cost me a lot of work, but little by little, practicing over and over, I think we can perfect the technique.”

Elena García

Responsable de la Clínica de Leucemia Mieloide Crónica, del Hospital de Especialidades Centro Médico Nacional la Raza.

Novartis

“I recommend your services for your expertise in communication and presentations. What I highlight most is how you reaffirm and validate what you hear. You say something like "I understand this, but correct me if I'm wrong," which is very useful. You can work with someone in a pharma session and then with a retail client, adapting different styles that you have perfected. You don't just listen about pharma, but you help form leaders with clear and specific communication. This not only changes perceptions, but it really makes an impact. I felt that your intention was to change minds, not just present numbers, since those don't change. But with your presentation, you help the team grasp the message.”

Luis Arnulfo Guereca Duarte

Gerente Nacional de Ventas Salud de la Mujer

Adium México

“This process has been a learning experience in which you develop skills and discover capabilities that perhaps you didn't believe you had. Furthermore, it gives you confidence to express yourself, put your ideas into practice, and continue growing professionally.”

“Working with you has been very enriching, especially regarding effective presentations, whether speaking in public or interacting with the sales force.”

“During this process, I have also been able to form my own criteria based on the literature and background information that were shared. This information has been a valuable contribution to my 'knowledge box' and now I can apply it in different contexts. It never hurts to learn something new, because everything adds up.”

“I have taken great advantage of the dynamics that were presented and I always felt motivated to participate. I like to get involved with enthusiasm, and this process has allowed me to do so in a meaningful way.”

Daniel Ruiz Piña

Gerente de Capacitación Comercial

Adium México

“Highly recommendable.”

Rosalba Reyes

Financial Services Coordinator

“There was much more updating of information, both in sales and in sales techniques, likewise new learning and new approaches to be able to make a better sale. Excellent content, perhaps more time for questions. The instructor excellent, nothing monotonous and also makes you interested and not distracted.”

lis mendoza

Salesperson

Adium México

“Very educational.”

Eduardo Vásquez

Marketing Director

G-FORCE Consulting

“It's worth taking it, you learn a lot.”

Andrea Alvarez

Gerente de Capacitación a Fuerzas de Ventas LATAM (sin Brasil)

Galderma

“Clear concepts and a lot of motivation to begin their implementation.”

Patricia Cervantes Powell

LATAM MCO Influenza Lead & Medical Head Mexico

Sanofi

“What interested me most about this activity were the concrete strategies and tools to develop yourself as a leader. Seeing that leadership is not an innate quality but a skill that can be built with intention and preparation seemed motivating and applicable to my current context. In my case, I work in a small team and I am the person with the most seniority. I have the desire to grow professionally and become the team manager, so the learning was directly applicable to me. They gave me clarity on how to start assuming that role from where I am, using practical tools that I can implement immediately. During the training, I made a conscious effort to develop active listening. Although it is difficult to completely disconnect from work, I set out to put everything aside and really focus on the content. I believe that made the difference in internalizing what I learned. The greatest value I take away is the idea that we can all be great leaders, as long as we know and know how to use the right tools. I leave with more confidence in my ability to lead, and with a clearer map on how to do it well.”

Diego Perez Tamayo Pous

Henkel

“I definitely recommend it because there are many people who go to the speaker to get the information a little more digested, to make it easier for them to apply it and to have information that is concise, clear, entertaining and that can be understood; and many times it is not entertaining and it is not concise because we do not know it, because nobody teaches it to us and learning it is important.”

Dra. Nathania Cárdenas

Aesthetic Medicine and Medical Coordinator

Galderma

“A good workshop, where they give basic knowledge of points to consider during a presentation.”

Lilia Gutiérrez González

Pharmaceutical Sales Representative

LUMINOVA PHARMA GROUP

“Excellent”

Roger David Cervantes Ardila

Graduate Teacher

Universidad de Santander

“It is a program in which you will learn to de-escalate any conversation in your day-to-day life and to increase your sales or negotiations.”

Joaquín Navarro

Customer Care Professional

American Express

“Very good talk, the content is very interesting, active, good examples.”

Diana Huertas

Regional Account Coordinator

Reckitt

“I have strengthened my understanding more about storytelling and clarifying the steps of a good presentation.”

Dra. Mariana Mañon

Médico Hematólogo

Red Oncologica Dominicana Integral (RODI)

“My expectations were to learn better communication techniques for medical sessions, and I did learn new communication tips. I would tell you that you would be investing your time well.”

Marilyn Mendoza

MSL, Novo Nordisk

Novo Nordisk

“Very clear and useful.”

Dr. Allan Calderon Morera

Key Account Manager

Bayer

“Gerardo has the experience to take you from the point where you are to the point where you want to be, to break with beliefs, to be aware that your knowledge has value in the market and that out there there is a community that is waiting for your message and willing to pay for it, and that being a speaker is taking on the leadership of your life and your calling to inspire people to transform the world with your vision.”

Daniela Martínez Corredora

“Gerardo is very professional, he maintains a level of energy that he never lost and above all he explains each point very well, emphasizing the most important points. With full willingness to clarify doubts.”

Salma García

Representante Especial Inmunología en AbbVie

AbbVie

“To have an open mind to be able to understand and the ease of putting it into action once you finish. Not to be afraid of putting it into practice.”

Aidee Barragán

Customer Care Professional

American Express

“All the information they provided has been very beneficial and educational.”

Cristian Andino

Specialty Sales Representative, Pfizer

Pfizer

“Sometimes fear of the audience consumes you. Fear of colleagues can take over and you can see that dilemma between criticism and scarcity mentality, that "I can't." I really liked this ability to present in a completely different way from what we have learned in schools. There are more ways to learn, I have been experiencing it. I am very grateful for the patience you have had because sometimes in my field it is complex. Sometimes a certain impostor syndrome appears, I am grateful and admire your patience Gerardo. I felt a very close contact from you all. It is a very human form of learning.”

Dr. Javier Antonio De la Rosa

Cirujano Naval, Subjefatura de Salud Mental

Centro Médico Naval

“Recomiendo realizarla, ya que presenta muchas herramientas para el desarrollo personal.”

María Belén Quargnenti

Senior Human Resources Analyst

Vitopel Argentina

“Es la mejor charla para aprender a expresar tus ideas a tus colaboradores y te enseña a elegir la forma adecuada de hacerlo.”

Reyni Pimentel

Sales Supervisor

productos-chef-s-a-

“Always learning new things helps to get out of the comfort zone. The content and the instructor were excellent.”

Nadia Cruz

Agente de información médica

Armstrong Laboratorios

“It is the best way to develop your leadership skills.”

Monica Rode

Directora

metrika

“My expectations were met because it gives me another vision to work better. Excellent your work, with many teachings. I think the content is very good and interesting. Excellent presentation.”

Francisco Ibarra

Agente de información médica

Armstrong Laboratorios

“Interesting content.”

Karen Julianna Rodríguez Ríos

Sales Executive

PiSA Farmacéutica

“One of the tangible results was during the presentation of the account planning project transformation. Prior to the session, with 100 people from different areas, I analyzed the different motivations of the audience and, being very diverse, I found the common denominators to facilitate connection with the different areas. When the day of the presentation arrived, I used tools such as silence, modification of voice tones, and interaction through questions, and that facilitated the transmission of the message and helped me connect with the audience. A week later I shared a document with the next steps to continue with the connection. The change I noticed was that dialogue flowed much better and that, despite being a sensitive topic—account planning and cross-functionality of areas—we managed to make a very natural match. That allowed others to express their opinions and discover the true concerns.”

María Eugenia Torres Segovia Eugenia Torres

Product Manager Sr Genetic & Immunology

Takeda Pharmaceuticals

“Fantastic.”

Marco T. Mahecha Toro

Coordinador Médico

Universidad Nacional de Colombia

“With Gerardo I not only learned how to tell my story from another place, from generating a community and relevance of that story, but also, with all his mentoring over the years, I was able to monetize it and generate a business around it.”

Regina Righi

Fundador

centro

“Gerardo Betancourt is a very punctual person, he has great leadership and literally guides you by the hand throughout the course. The workshop is very personalized, he took the time to help the participants with each of their stories and projects.”

Maria Esther Sosa

Coaching

“La recomendaría.”

Gabriela Parizzato Pancieri

BD

“Do you want to be a good speaker, know how to communicate and have people follow you? Look for Gerardo, you are going to learn a lot about the way of giving presentations, the courses he gives are understood perfectly. Yes, it will require effort from you but like everything that is worthwhile, do you want to learn? Train yourself first! and with Gerardo you are going to have an excellent coach, who will prevent you from making common mistakes when you start.”

Mónica Arriaga

Abogada

“An excellent talk with very clear and timely content that meets the expectations of the topic presented.”

Carolina Gómez

Clinical Research Manager, MSD Global

Merck Sharp & Dohme

“For me, the most significant concept was the relevance of having a contrast or a paradigm. Also the formulation of the powerful question and the techniques for the use of voice, since my voice is somewhat low and it is always a challenge for me to modulate it.”

“Professionally, it will be a very useful tool because, due to my role as director of corporate affairs, I increasingly have more forums both internal and external. Personally, I like to challenge the status quo, but when you see that the conditions are not favorable you desist. With these tools it seems to me that I can increase my confidence to do it like a "Trojan horse" that subtly manages to shift beliefs. Also outwardly, with negotiations or projects with third parties.”

“Regarding the course, I already consider myself a person with good listening skills. I liked having a support notebook and seeing Gerardo live and in full color, as a demonstration of the concepts he was explaining to us. In that sense, learning becomes more playful.”

“The value up to now has been the workshop, which covered several concepts in a dynamic and practical way. The idea of "diving into the pool," facing fear, is something that also stuck with me. On the other hand, seeing the presentations of my other classmates was very illustrative. Communication is an art that involves technique and practice, without a doubt, but it is extremely powerful.”

Mariana Méndez

Directora Acceso y Asuntos Corporativos

Takeda Pharmaceuticals

“Take the opportunity, it is very good.”

Yariela Mejía Rodríguez

“It is very interesting to attend, since telling stories in the right way opens many doors for you.”

Antonio Ríos

Sales Specialist

Epiroc

“It was excellent.”

Tamara Mezullo

Customer Experience Manager

American Express

“The topic is very interesting.”

jonathan González

Maintenance Chief

ARBOMEX

“I recommend this seminar to you; it's very good and above all with very practical ideas and concepts.”

Francisco Almonacid

Human Resources Consultant

Escuela Superior de Administración Pública

“It gave me the power to reach a client's real need with the intention of leaving and be able to de-escalate the conversation so I could connect with my client”

Jaime Alejandro Mendoza

Customer Care Professional

American Express

“It was motivating and mobilizing.”

Mariana Vega

RRHH

“The speaker has total command of the subject, engaging, clear examples that can be applied in all business areas.”

Julio Santos

Product Specialist

“I would totally recommend it. The activity taught us that each presentation is a story to tell and everything must make sense and be linked together.”

Elias Horacio Da Costa Castillo

Jefe de compras

Danone

“It was specific information without so much filler. All good. The content was good and the instructor was prepared. I would like more information.”

Erick Arias

Agente de información médica

Armstrong Laboratorios

“I really liked the selection of TED talks used to exemplify the six points. Totally recommendable!”

Victor Iván Hernández Molina

Consultor

TAPVS

“If there is someone who can take you to ULTRA results, it is Gerardo Betancourt. If you want to have true influence and bring "your idea" down from the cloud, believe me that with the first 90 minutes applying Gerardo's methodology, you are going to be in the big leagues; doing what you do best, creating unparalleled relationships and building six-figure incomes. What more do you want? In a world of so much "hurrah, hurrah," motivation and coaches everywhere, I personally am very selective when I decide to learn from someone, because for me, coherence is EVERYTHING. Today, I can say that Gerardo is that and more. Thank you my good Gerry! For being: human, genuine, and having first-rate know-how, for those who want to shake off laziness and start materializing their legacy and results. You are great!”

Regina Carreón

Amazon Best Seller

“Interesting recommendations for creating stories, it is a good approach, thank you.”

Gabriela Rodríguez Serna

Medical Manager

Sanofi

“Overall "awesome." Really great. Congratulations. Thank you for your greatness!”

Janneth Hernandez Hernandez

National Manager, Farmacias del Ahorro

Farmacias del Ahorro

“The session helped me rediscover the power of genuinely people-centred communication. As a healthcare professional and lecturer, I am taking away concrete techniques to pinpoint what patients, users and students need and turn those insights into more human and effective service. The clarity with which the tools were explained will also allow me to pass them on to my health-science students and amplify their impact inside and outside the classroom.”

Toribio Gómez

AXA México

“Even though it may not seem like a result of the program, I am learning to know myself better and to know what my strengths and weaknesses are so I can use them in building my personal brand.”

Magally Zumaeta

Gerente de Proyectos

“Your INVALUABLE help!!!!! I see the giant difference and it's something I can apply to many things!!!”

María Paula Carvajal

Vice President

“Learning to tell stories transformed the way I communicate. I discovered that when an idea is presented as a narrative, the audience stops seeing it as something foreign and starts to make it their own. I became much more aware of those moments that produce an Aha moment for me, and that way I was able to make complex concepts, like discussing corporate affairs, become close and valuable, turn resistance into openness, and make the abstract come to life in real examples. The most valuable thing has been seeing how, by connecting emotionally, I not only transmit a message, I also inspire action toward change.”

“When it was my turn to present the corporate affairs plan, I knew I couldn't limit myself to showing numbers and activities; I needed the team to see beyond a strategy on paper. So I decided to tell them a story. I spoke to them about everything we had built over the years, about the hours invested in dialogue with authorities, about the perseverance to sustain relationships despite changes in context, and about how, step by step, we had managed to position the organization's voice with credibility. That narrative turned the everyday into a shared achievement; they stopped seeing the plan as a set of pending items and started to see it as the opportunity to show the Mexican government the real value of our work.”

“In my personal life, learning to tell stories has also made a big difference. With my children, talking about discipline, sports, or health was not always easy, and at first they experienced it as rules or demands, but when I started sharing stories with them, like the first time I managed to overcome a sports challenge through perseverance or how discipline has opened doors for me at different moments in my life, the way they received it changed. I have seen how they get emotional when they recognize themselves in those stories and how little by little they make those values their own.”

“In the Takeda Mexico positioning project on LinkedIn, the first audit showed that we still have much to advance, and that is clear evidence of our starting point. By presenting the results with a narrative that connected data with stories, we managed to turn the numbers from being cold into a clearer message about culture, values, and social responsibility actions, and that motivated the team to see digital communication as an opportunity to show the world who we are and act with greater conviction.”

Verónica Sosa

Corporate Affairs Associate Director

Takeda Pharmaceuticals

“The truth is that your advice has been very helpful to me. I was very committed to each session because I really feel they contributed a lot to me. For me, the key point has been learning how to tell a story and how to bring the objective of a presentation to the storytelling format. In the previous presentation, it helped me a lot to transmit certainty about my work. I spoke about my baby, who was about to be born, and I compared it with the growth of our brands, relating it to the life cycle of a product. This allowed me to communicate confidence that we had an adequate diagnosis and a clear understanding of the situation of each brand. Thanks to the way I structured the story, I was able to connect better. Also, even in everyday situations, like with my wife and now that we have a baby, these techniques have helped me to express convincingly what I think is best for our family. You can have knowledge in any area or industry, but if you don't know how to transmit your ideas effectively, you are not reaching your objective or vision well. That's why I would highly recommend these tools, as they allow you to communicate your ideas with clarity and precision in any field.”

Juan Manuel Castro

Gerente Distrital

Adium México

“Essential for finding new ways to capture attention.”

Marvin Durán Delgado

Microbiologist

Hospital San Juan de Dios

“I liked the tools learned. Thank you. The dynamic was good, thank you very much, good learning. The content was very dynamic. The instructor is an excellent person. They are leaders.”

Irving Ruiz

Sales representative

Armstrong Laboratorios

“I greatly improved my planning, my studying, my focus, and my way of conveying my messages.”

“I saw this reflected in my presentation of the State Coordinations project and in my presentation in plenary at the strategy meetings, where I was able to deliver the messages with more order and with a clearer focus.”

“The impact has been significant in my work environment, in my presentations, and personally in my dialogue with my son, because it helped me communicate with more clarity and think better about what I want to achieve with each conversation.”

“If I had to present evidence, I would show the information I used as a basis from the Official Gazette of the Federation, from the General Health Council website, and from the Health Secretary website.”

Fernando Aviles

Gerente Value Access

Takeda Pharmaceuticals

“You get a broader perspective in relation to your actions in your work area and even personal life. It's always good to be prepared and continuously train yourself and that helps you. The content is good and friendly. The instructor is qualified and practical.”

Alfredo Muñoz

Ejecutivo de ventas

Adium México

“Very objective webinar with valuable information and very related to the topic.”

Haydeé Castañeda

Senior Manager

axity

“I loved it.”

Emma Escandón

Relationship Manager

Boston Scientific Corporation

“My expectations were to provide the sales team with alternative tools that would favor their performance in the medical visit. We managed to get them to reflect, and through everyday examples, understand key concepts from their day to day, such as objections or resistance and how to seek strategies to solve them. Thank you for the openness you showed at all times and for the quick adaptation and adjustments to the presentation. The content was adapted to the team's needs. Excellent the energy and content of the instructor.”

Gaddi Alethia Caneda Nolazco

Entrenamiento

Adium México

“Very interesting. The information is useful. They provide easy applicability of the concepts of interest. Thank you very much.”

Claudia Karina López de Ruiz

Medical Scientific Liaison Hepatitis

menarini-ca

“My expectations of learning something new were met. It's another way to approach the doctor. The content and the instructor were excellent. I would like more information due to the innovation of the topics.”

Óscar Rubio

Sales representative

Armstrong Laboratorios

“Total application to the day-to-day work of the pharmaceutical industry.”

Alejandro Lopez Mazin

Sales coordinator

“I really liked it and I was always very entertained.”

Jorge Valdespino Valdés

Médico Cirujano y Partero

UANL (Universidad Autónoma de Nuevo León)

“Excellent speaker.”

Martin Omar Rodriguez Diaz

Enumerator

Femsa

“I would recommend taking it, since it is useful and very applicable.”

RODRIGO SERRANO

manager

Novo Nordisk

“Very good, it keeps your attention. It is a complete and dynamic program.”

Megumi Erika Yokoyama Madokoro

MSL

Novo Nordisk

“This content is very applicable in the field and very didactic. These are stories that teach us a lot to apply in life and at work. Gerardo has good knowledge of the subject and is a very good speaker.”

Julio César Velasco Álvarez

Supervisor

Armstrong Laboratorios

“The topic of biographical profile caught my attention greatly, because it really does distinguish itself from what I had previously heard about knowing your audience. In addition to that, I had not had the opportunity to reflect on how context can drive learning, and that remained with me as an important point for better preparing what I want to communicate.”

“I believe that I am currently in a challenging moment where, in order to advance in my professional career, I will need to use these tools to achieve a change in the mindset of executives and the organization, especially when presenting ideas and aligning expectations.”

“I also value the structure of the course: I do believe that the time between modules allows me to review the written content and develop the exercises, and that makes the learning experience much more meaningful. In that same sense, the canvas, questionnaires, and questions that allow me to know myself better and know the audience make the masterclass a very meaningful online workshop.”

Verónica Sosa

Corporate Affairs Associate Director

Takeda Pharmaceuticals

“Take this masterclass to learn innovative trends that could position you better as a leader within your organization, and be perceived as someone who generates more value.”

Karina Carlos

Coach

“You will gain strategies to be a better communicator, influencer, and team integrator.”

Myriam Rosas

CNS Medical Manager Sr.

Exeltis

“The importance of capturing attention and communicating effectively is what stayed with me the most.”

“I relate it directly to my challenges because, especially in the work environment, it is necessary to create impact by being persuasive, and that requires thinking more about how you are transmitting the message and not just about the content.”

“If I had to explain a concept to a colleague, I would choose capturing attention, to interest the audience from the beginning and to be able to achieve the objective.”

“I also take with me things that I hadn't analyzed as much, such as integrating the concept of empathy, for example, and having it more present in the way I present my messages.”

Valeria Uribe Laisequilla

Directora Vaccines BU

Takeda Pharmaceuticals

“It was an excellent presentation. For something we always talk about, it gave us very relevant tools to be a better leader.”

Rodolfo Madrid

Laundry Attendant

Monty Industries

“Excellent talk, very complete. The content is very refreshing. The instructor was very clear. I would like to obtain greater tools in communication.”

Javier Del Río

Representante médico

Armstrong Laboratorios

“I learned a new way to tell impact stories. The content is very good. The instructor was dynamic.”

Bernardo Adolfo Betanzos

Agente de información médica

Armstrong Laboratorios

“I take away great learnings from the course. For me, some of the most relevant concepts are those related to creating amazing presentations that allow us to capture the attention of our audience. This course gave me structure to strategically plan the attention of our audience and how to achieve it systematically with ease.”

“The learnings acquired during this course allow me to communicate more effectively and achieve results of changes that I hope can happen in the shortest time possible. The creation of alliances, through convincing teams or members of my family to commit to my causes, is fantastic. The structure that this training provides us, the practice, and Gerardo's guidance have been a great change.”

“A topic that I found very interesting is the generation of winning formulas, and how to incorporate them into our presentations to improve our communication. The inclusion of affirmations allows us to give forcefulness and solidity to the beginning of our presentation, explore titles that allow us to have a journey toward deeper and more detailed analysis, always keeping in mind clarity to understand the topics and the impact they have on our objectives. Also, how to make personal testimonies that help us overcome challenges, imperatives that help us generate competitive advantages, lists that help us focus, and provoke and challenge our audience for the future, so that with these tools we are capable of impacting with our words and transforming our dialogues.”

“Without a doubt, this course is a before and after in the way I plan my presentations, communication messages, and the action I am directing with my different audiences. I have had the opportunity, during my sessions with Gerardo, to challenge my status quo and manage to generate changes that I feel are visible in my environment. Thank you very much.”

Iyari Gómez López

Value Access

Takeda Pharmaceuticals

“I applied the concepts I learned in a presentation where, in 20 minutes, I had to convey to my audience the main results of an economic burden study of AEH disease. It was a very interesting challenge because I started with the amazing promise and, just when I was about to dive fully into the topics of interest, I stopped to tell the story of how the information I was going to share helped me build bridges with my stakeholders. I shared the information in a very objective and dynamic way, with hard data, and I closed by inviting my audience to create bridges between innovation and patients in search of a life opportunity.”

“From that experience on, I began to dedicate more time to preparing my presentations, leaving behind simply transmitting information, so that there would truly be a call to action. In a presentation and in an expert panel, I applied concrete steps: the amazing promise speaking about the impact of misinformation on AEH treatment costs and my frustration because due to bureaucracy patients cannot receive adequate treatment; the archetypal story with my experience with a doctor who put up barriers so that AEH patients could receive Lanadelumab and how sharing information helped me break down those barriers and made her become a spokesperson within the institution; the paradigmatic idea to convey the main point; the inflection point with arguments and reliable sources and hard data from the analysis; the leadership path to show that this information is a key piece so they can arrange the board with a win, win, win; and checkmate closing with the phrase "We don't just sell medications, we create bridges between innovation and the life opportunity that patients are waiting for."”

“Since then, I constantly use the archetypal story to create a bridge of empathy with my interlocutors, the paradigmatic idea to introduce the rest of the ideas and maintain attention, the inflection point and the leadership path to convey the value of what I am sharing, and checkmate to create inspiration and get my interlocutors to take action.”

Itzel Garibay

Gerente Value Access

Takeda Pharmaceuticals

“Extremely useful for day-to-day life, and not only for work, but also personally.”

Alejandra Figeroa

Medical Manager

Novartis

“I was very impressed by the great structure in which Gerardo articulates messages regarding his area of expertise, a structure that is evident in the orderly and precise way in which he built the program's modules. I am clear that his willingness to create a bond that guarantees real progress in the learning of course participants, but above all the program's content, is what makes it a unique offering in the market.”

Raquel Valenzuela

Ensayista y Conferencista

“It has helped me. First, to provide me with a degree of security when communicating more directly with the public, allowing me to overcome my fears, which there will always be, and second, to address the audience with greater propriety.”

Clarisa Caasals Castillo

Abogada

“It is a very good tool for your development.”

Yair Sánchez

Material Planner

Volkswagen

“It worked for me inside and outside of Amex to put myself in the place of others and understand them better.”

Miguel Ángel Benirez Vazquez

Customer Care Professional

American Express

“It was really very challenging, it was really fascinating! And in the end I leave with so much learning. The course delivered, or I would even say, exceeded the expectations I had. So, if you are thinking about it, I give you testimony of my experience, of how it worked for me.”

Enrique Hernández

Abogado

“It is very valuable, concrete, and digestible information.”

Claudia Lomelí

Project Manager Head

GSK

“I wanted to learn new tools. My expectations were met, the content is very good.”

Alfonso Ramírez

Agente de ventas

Armstrong Laboratorios

“I would tell you that the information is good, easy to digest and I really recommend it for everyone.”

Francisco José Mata

General Manager Forum Ejecutivo

“I am Benito Gutiérrez. I am a speaker, mentor, consultant and author of the book "Marketing with Soul". On this occasion I want to share with you briefly a story. Of which Gerardo Betancourt is a key factor. And I'm going to explain to you why. Some years ago I was in the process of preparing my retirement after more than 30 years of collaborating in an educational institution and precisely planning what was going to happen after my retirement, which obviously I was not thinking of retiring. It was when I met Gerardo Betancourt. And at that time he became my mentor. I took a course with him to develop my skills that I already had as a speaker and thanks to Gerardo I went from a speaker level of $5,000 dollars to a level of $10,000 USD, with everything that this implies. It was not just the matter of skill development techniques, but the accompaniment he knew how to give me to find and develop my own abilities. Later with his mentorship, I entered the field of digital marketing. My original training is marketing. But that transition from offline marketing to online marketing I achieved thanks to Gerardo Betancourt's mentorship. One of the things that impressed me most about Gerardo was that he constantly told us I am not going to keep anything for myself. Everything I know, I am sharing it with you and I realized that more than teaching what he knew, he taught what he is as a person, and that is what I value most about him as a mentor. The fact that today, after four years, he is resuming his professional work. That gives me so much joy because he does so much good through his courses, through his mentorship and definitely I, if they asked me to synthesize what Gerardo Betancourt is or what he has been for my professional career, I can say that Gerardo Betancourt is a trainer of trainers. Thank you very much.”

Dr. Benito Gutiérrez

Editorialista y Consultor

Emprementores

“I learned more about the power of persuasion. To build empathy and increase my sales. By doing exercises with the audience I could mix them with previously prepared exercises so that attention would flow more smoothly. The content is very good. A complete success. It provides specific topics.”

Alejandro Castillo

Ejecutivo de ventas

Adium México

“Practicing everything that was taught to us during the course will help us with communication management.”

Ricardo Pérez

C&P Ingredients Assoc Mgr

Danone

“One of the most powerful tools I gained from this experience is the Trojan Horse method to capture attention right from the start. This technique is not only creative but also deeply strategic, allowing me to build more impactful presentations—both within my team and for global audiences. I also appreciated the holistic approach to voice, tone, and diction, and the emphasis on crafting strong storytelling backed by data. The chance to practice a real presentation and refine it step by step was essential to reinforcing these insights and applying them immediately in my professional environment. I now feel much more equipped to pitch ideas and projects with clarity, impact, and purpose.”

Octavio Buzo

International Growth Manager for Latin America

Google

“Presenting in public has helped me gain followers very quickly, of course to gain clients, but above all to fulfill my purpose; to inspire others with my messages.”

Brizia Sanchez

Terapeuta Holistica y tallerista.

“I really like it, before we saw each other in the offset and the sessions I had taken a masterclass with you on Amazing Presentations that seemed great to me because every day we are immersed in a need to convince. To be able to communicate better and influence better, having this structure and this manual allows you to develop this skill. For me it has been very enriching because this stays with you forever, and it is easy to identify it. Reviewing my presentations from last year to those of this year there is a drastic change. For me it has been very enriching.”

Liliana García

Clinical Manager

Novartis

“Order and vision, this is the first time I am enrolled in a non-in-person program, for me interpersonal interaction is very important, in fact I love it, however I really like being on the computer and I consider myself good at it, so this excites me and this last aspect is for me a good result.”

Carlos Alberto Chávez Luján

Fisioterapeuta

“The activity was an incredibly enriching experience, allowing me to deepen my understanding of concepts like artificial intelligence, effective communication, persuasion, creativity, the Eureka moment, and conscious leadership. These insights are directly applicable to my professional practice, especially in event organization, public speaking, and daily team communication. Thanks to the live exercises and active note-taking, I was able to internalize the concepts and apply them to real situations, improving the quality of my recent presentations. The greatest value I found was learning how to use communication tools not only for presentations but also to make everyday interactions more memorable and emotional, genuinely connecting with the audience.”

Dra. Verónica Vega

Directora | Dermatóloga clínica y cosmética avanzada | Tricóloga

Dermed Centro Dermatológico

“Very good tips and knowledge were transmitted to me. I loved the way clinical cases were presented.”

Ashael Pérez

MSL

Grünenthal

“Highly recommendable!”

Karla Márquez

One Model Place

“It was an enriching talk in every aspect.”

Ariela Freya Fundia

Boss

Laboratorio de Farmacogenómica, Instituto de Medicina Experimental (IMEX), CONICET-Academia Nacional

“It is a good course, although we are not used to using Canvas, you have to approach it with an open mind to change, it seemed a bit long to me but very useful.”

Abenamar Méndez Picazo

Hemophilia Medical Advisor

Bayer

“It reveals skills of mine such as my intellectual capacity, oral and body expression, composure or fear management, active listening, among others. Second, it allows me to explain my ideas, my point of view, represent my group or team's position on a problem. Third, it allows me to meet new people, both in the audience, who can be potential clients and/or allies, as well as behind the scenes, potential suppliers and colleagues. Furthermore, speaking in public is a public relations tool since you make yourself known without paying. It works both on a stage and through a media outlet.”

Jeanette Salvatierra

Consultora y Facilitadora de procesos de Crecimiento Personal.

“It helped me keep stories present as a tool in my daily work. The content is very well documented. Gerardo was very dynamic and kept the attention.”

Jorge Valencia

Agente de información médica

Armstrong Laboratorios

“The use of voice seemed very innovative and useful to me. It left me with a clearer idea of how the way you speak can sustain interest, organize the message, and convey confidence, even when the content is already well structured.”

“I see it as especially applicable in presentations and continuing medical education courses, where you need to maintain attention and have key points understood with clarity. I also think it's a learning that applies in day-to-day life, in simple and everyday situations, like explaining a patient's condition to them: there the tone, rhythm, and intention with which you choose your words end up influencing comprehension and trust.”

“From the day of the activity I started applying several concepts and trying to change old ideas I had. I'm left with the feeling that these are concrete adjustments that, with practice, can become a natural part of your communication.”

Bernardo Sánchez Barba

Geriatra

Laboratorios Columbia

“From the first call I took I tried and it worked for me, at the next one it became a supervisor call, but I keep practicing.”

Alan García

Customer Care Professional

American Express

“I just wanted to thank you. I loved the talk. There was a lot of participation and congratulations on the structure of the talk. Thank you so much!”

Erika Galván

Hematologo Pediatra

Reckitt

“Very dynamic, clear and focused on the work we do day to day. It was excellent, grateful to have this type of experiences. Good speaker and he makes you become interested in the topic.”

Marilyn Corral

Representante de Ventas, Representante de Ventas en Armstrong

Armstrong Laboratorios

“Take this program if you want to improve the way you do presentations.”

Hugo Blanco Múgica

Director general

“Super interesting, I would like to continue learning more. I loved the presentation, I like the use of videos to explain. Very good examples.”

Marianela Rivera Rodriguez

Sales representative, Medical Sales Representative en OM Pharma.

OM Pharma

“This splendid presentation opened the door for me to expand my vision, my reach and expectations regarding medical, clinical, scientific presentations and business review for the pharmaceutical industry.”

Abelardo González Dalhaus

Account Executive

AstraZeneca

“I have liked the way they teach us and the progress I have made, the practice sessions are very interesting, and although I still don't dare to do one, I have learned a lot. Also, if something is not clear to me I can go back and watch the information again.”

Wendy Mariana Juárez

“Excellent presentation.”

Diego Garduño

Sr. Regulatory Affairs Specialist

Johnson & Johnson

“That every professional requires having this type of well-developed skills.”

Jacqueline Gomez

Subdirector

“It is an enriching experience both in knowledge and in skills.”

Joanly González Santiago

Process Specialist

PONTIFICAL CATHOLIC UNIVERSITY OF PUERTO RICO SERVICE ASSOC INC

“I learned about the impact methodology through storytelling.”

Sergio Valencia Krauss

Profesor de Posgrado

universidad científica del Sur

“It is excellent and worth investing the time to participate.”

Fabiola Rubio

Gerente Territorial

Megalabs

“It is an enriching activity. It is worth listening to them because they open your mind to other ideas.”

Claudia Athenea Islas Reyes

Customer Care Executive

Banorte

“I really liked the content.”

Astrid Martinez

Gerente de Capacitación

Estafeta

“Anyone who has to speak in public should take this program.”

Alvaro Mauricio Anchondo Aguirre

Anestesiólogo

“It was a very good presentation that undoubtedly invites you to learn about the different tools they have available for the pharmaceutical industry.”

José Hernández

Gerente de Especialidad Cardiovascular en Probiomed

Probiomed

“We learned the 6 phases for the prescription to take place. Thank you for working with us, it helps us improve in our daily work. The program seems good to me but it could be done in more time to go deeper and make it clearer for everyone. The instructor presents ease of speech and keeps us attentive, I like the program's dynamic, it is agile. It would be good to have another program at some other meeting.”

Arturo Hurtado

Gerente de Distrito

Adium México

“I recommend it with great pleasure.”

Miguel Angel Zacarias

RSTC

“My experience with Gerardo Betancourt and his team was more than memorable. His enormous capacity for organization, his great efficiency, professionalism and precise order to bring together every moment and turn it into something wonderful, but above all his gift for making each conference an invaluable human experience for speakers and audience, make it retrospectively for me like one of the most memorable experiences in my life.”

Horacio Franco

Director de Orquesta

“My expectations were to improve my leadership strategies and they were met because now I have a better understanding of leadership strategies. The program is balanced and precise. The instructor is excellent and the course is excellent.”

David Rodriguez

MSL

Bayer

“Excellent talk!”

Jessica Morales Gutiérrez

Toxicóloga Clínica

Clínica Imbanaco

“I really liked it to use as a guide because it provides you with a structure to make a presentation that is different, striking, and makes a very good impression.”

Rodolfo Silva

Capacitación Nacional. Línea Hospitales, Liomont

Liomont

“It met my expectations because we saw that there are different ways about how to integrate these stories in everyday life. I would like them to share the information by email. It was excellent. Gerardo was very specific and dynamic. Yes, we would like to work with him again.”

Miguel Cadenas

Supervisor

Armstrong Laboratorios

“It helped me organize my ideas to have a profound impact on my audience, since I was lacking understanding of how the psychology of a quality and valid presentation works.”

José Antonio Bautista

Profesor

“The presenter was very clear, expressive, and with good facilitation technique. The course is very interesting, beneficial for anyone interested in being a better medical representative.”

Alexander Sánchez

Gerente de Distrito

Agencias Celmar

“Very interesting!”

Paola Barrón

Functional Manager

Coppel

“It is a different experience that breaks paradigms. As doctors we tend to be very rigid and this course helps us see things from another perspective. We believe that only scientific evidence matters and that's it, but no, it has a lot to do with how the slides are organized. I highly recommend the course, it helped me develop myself in a completely different way.”

Viridiana Rodriguez

Bayer

“A very good introduction to the topic to get to know it.”

Alondra Mejia

Especialista Sr de Capital Humano

Foic Lecanda

“I recommend this program because it opens the doors to communicating not only in the typical way, with typical people, that is to say with specialists. But rather this method can be used with the general public, so they understand what you are saying. It makes what we do more universal, it being our obligation to transmit what we do to those who don't know it.”

Dra, Joanna Jiménez Pavón

Psiquiatra

clínica de trastornos afectivos, Lundbeck

“A very interesting approach to modern leadership.”

Roberto Rangel

Carrier Development Manager

ProTrans

“Time was lacking but my expectations were met. The instructor is contagious with his attitude.”

Nancy Tienda

Sales representative

Armstrong Laboratorios

“Highly recommendable.”

Diana Tamayo

Medical Scientist

Gilead Sciences

“I recommend that you take it. Very good basic concepts.”

Leandro Castaño

Associate Director for LATAM

Elly Lilly and Company

“I recommend this narrative vision of leadership to you. It helps guide the intention of communication with teams according to the moment of organizational development.”

Adolfo Manaure

Editorial Director

thehapgroup.com

“The talk was very enjoyable because of the new ideas for creating stories, it sounds interesting and like it could happen.”

Nancy García

Representante Comercial

Armstrong Laboratorios

“It is an excellent program to guide you. It opens your vision of what is possible in the Spanish-speaking world and gives you tools to grow as a professional in the world of coaching, speaking, in any area. It takes you by the hand step by step in what you must do to build yourself a niche of opportunity.”

Aldo Orlando

Thetahealing Ecuador

Thetahealing Ecuador

“Thank you for always being attentive to our needs. Excellent, very good organization.”

Fabiola Pereda

Ejecutivo de ventas

Adium México

“This program doesn’t just transform your professional communication—it also brings powerful insights into your personal life. One of the concepts I valued most was the “Amazing Promise,” which made me realize how critical the first few minutes of a presentation are to capture your audience’s attention. Nowadays, we attend many meetings and presentations with no clear purpose, and using this tool truly sets you apart. I was also impacted by the use of archetypal stories, which helped me build better communication bridges. In fact, I used this approach in a pricing committee presentation, and it helped me get key policy initiatives approved. Lastly, the concept of “Checkmate” reminded me of how essential it is to end with power—to truly inspire and leave a lasting impact.”

Jorge Méndez

Director Asociado Acceso

Takeda Pharmaceuticals

“Very good Masterclass. Thank you!”

Berenice Cruz

Market Access Manager

Abbott

“I presented my central idea at the TEDx event that will be on July 15th and they selected me as a speaker, more than anything thanks to the clarity of my new paradigm proposal that I built here.”

Pablo Lomelí

Atleta de la Memoria

Academia de Aceleración Mental

“Totally recommendable! Not only does it make you reflect on the best strategy to promote your product or service, it makes you question the root of it and the true differentiator. It is an excellent guide as a professional, entrepreneur and even an established businessman. It is one of those sessions that left me with more questions than answers but they are the questions that will lead me to approach true success.”

Liliana Becerril Ovalle

Shared Services Global Director

Bimbo

“I really liked it. The best part was how illustrative the session was.”

Mariana Gonzalez Campos

Technovigilance and Regulatory Affairs Specialist, Diagnostika S.A.

Diagnostika S.A

“It is an activity that opens your mind to other scenarios and that contributes greatly to the way you can project yourself when giving a talk or conference.”

Lesly Alexandra Bohórquez Jiménez

Coordinadora Gestión APME

EPS Sanitas

“It is a super great experience, when you arrive at your presentation and you see the difference that exists between when you give a presentation normally without having support, direction, and advice like the ones you provide us through the course, it is very visible. At the moment of giving your presentation and achieving a great connection with the audience it is impressive, particularly it left me very happy, when I came down from the stage I felt like a peacock.”

Heder Gonzalez Gonzalez

Squad Lead

Walmart

“Very dynamic and provides simple and useful examples.”

Carlos Valdivia

Medical Manager

“The session was very good! Super dynamic.”

Ernesto Carreño Diaz

Gerente Regional de Ventas Inmunologia en AbbVie

AbbVie

“It is a great presentation, concise and direct.”

Eduardo Rodríguez

KAM Latam

Casa Toro

“Good job on handling objections and the experts who participated. They leave learning, everything good. Your contributions are useful and important.”

Onesimo Bautista

Ejecutivo de Ventas

Adium México

“Good contribution of information. Excellent talk. Very good instructor, good message and content.”

Azucena Cano

Ejecutivo de Ventas.

Adium México

“The class was quite enjoyable and with very interesting information.”

Diana Vázquez

“I'm keeping the work on storytelling. I understood that a well-structured story makes the message heard more easily and the content is assimilated better, because it organizes ideas and gives them a clear thread.”

“I can apply it in my three areas: teaching, administration, and care. In each one you need to capture attention, explain in order, and get the other person to understand what comes next and why.”

“I also thought the concepts are easy to listen to and, when you apply them, they become more detailed and practical. They force you to plan better what you're going to say and to communicate it with greater intention, instead of improvising the structure. In summary, I'm taking away tools to plan and communicate more clearly.”

Patricia Gallego

diaimagen.com

“Thank you so much for everything! I loved it!”

Imalú Ramírez

Representante Médico en Boehringer Ingelheim

Boehringer Ingelheim

“There are several valuable concepts I have learned. I highlight the power that kindness, assertiveness, and empathy have as supports for narrative, to generate credibility, and to connect emotionally. Given my role in a company like Takeda, where we work on issues that impact people's health and lives, learning to tell authentic and human stories has a transformative effect because they create bridges between hard data and real impact on patients' lives. That is why the way you present a message should not only transmit information; it should also connect emotionally with the audience.”

“Another relevant point when telling stories is establishing a clear message with a defined purpose. In such a changing environment, stories with these two characteristics stand out, keep attention on what you really want to tell, and can influence a specific action. It is also key to adapt narratives depending on audiences and contexts, because not all people understand or prioritize information in the same way, and that is also affected by the time those audiences give you.”

“These learnings relate directly to the challenges I face in my professional and personal environment because of the essence of my role. One of the greatest challenges is connecting with diverse audiences, adjusting complex messages so they are clear, attractive, and relevant, and with what I have learned I can build narratives that generate empathy and commitment. For example, when leading a communication campaign about rare diseases, I can use a real story of impact to inspire both internal and external audiences. Beyond my Communication role, I have a Corporate Social Responsibility role, and telling the impact of our initiatives allows me to communicate not only the tangible benefits of our campaigns but also the human value behind each action, reinforcing emotional connection with audiences and commitment toward our strategic objectives.”

“If I had to explain a concept to a colleague, I would choose the "Trojan Horse" in storytelling, because it is useful for overcoming resistance and impacting with messages. This concept suggests that you must find a key element within the story that allows you to "break barriers" and enter even with skeptical or resistant audiences, to plant a doubt or reflection that can be remembered and make the message have a lasting impact. I would explain it with the metaphor: in ancient Greece, the Trojans could not be conquered through direct attack, so the Greeks built a wooden horse that appeared to be a gift, but inside it hid soldiers who managed to enter and open the doors from within. In storytelling, your "Trojan Horse" is that point of access that allows an important message to be heard and considered, and ends up being a "gift" for whoever receives it. When a message acts as the "Trojan Horse," it captures attention and softens initial resistance, opening the door for other key messages to be received, and although it enters in a small or indirect way, it can plant curiosity and leave something that invites thinking and reflection. For me it is important to clarify that the "Trojan Horse" is not equivalent to disguising a message or manipulating, but rather finding the best way for it to be heard from an emotional, meaningful, and authentic perspective.”

“These learnings complement my previous knowledge in communication and leadership by adding a more human and emotional dimension to my professional practice. While my approach has always sought to structure clear messages grounded in data, now I know how to integrate storytelling to generate a deep connection with audiences, and that allows me not only to inform but also to inspire with narratives that link concrete facts with emotions and real stories. Furthermore, it helps me face resistance and align people toward shared objectives, complements tools I already had, and helps me be more persuasive and connect better, both internally and externally. Finally, it reinforces how important it is to have a clear purpose.”

Andrés Hernández

Gerente Communication

Takeda Pharmaceuticals

“It is a very interesting approach to impact teams with a solid foundation, supported by practical cases and with powerful argumentation that addresses different leadership styles.”

Raúl Ojeda Sinquemni

Manager

AstraZeneca

“My greatest value is understanding the diverse reasons behind a decision, in this case the cancellation of a product. And not only focusing on the explicit issue but understanding the implicit reason. And in that way carry on a conversation and not turn it into a monologue or get caught up in negative aspects of the interaction.”

Francisco Meléndez

Customer Care Professional

American Express

“This is a great opportunity to get closer to a new type of leadership.”

Cecilia Gonzalez

Talent Development Manager

Walmart

“I learned the importance of sharing a story, because it not only allows you to show empathy, it is also an opportunity to share your experience. I also understood that showing vulnerability changes the perspective of attendees and helps capture their attention.”

“A clear example was the IMSS Catalog II process, which is new for all collaborators at Takeda. The General Director mentioned that, given everyone's lack of knowledge, we ran the risk of delaying the deployment of the Entyvio contract, emphasizing that no one at Takeda had experience in that. Through my story, everyone learned that I was a pioneer in that process and that I have managed it for many years, and that gave them a lot of peace of mind.”

“This made me see that it is extremely important not to assume that all attendees know everything about you, nor you about them. Before taking this course, it would never have crossed my mind to share a story, much less one that would make me show my vulnerability and lack of empathy. Today I understood how important it is that people, not only work colleagues, but also friends and family, feel your empathy, that you understand what they are going through, and that perhaps with your experience, together you can resolve complicated situations.”

“After my presentation, I received several text messages and audio messages congratulating me, mentioning that they didn't know I had experience in the subject and that I demonstrated it to them with facts. Furthermore, last week when I had the opportunity to meet with that team again, they told me that the information I shared with them was very helpful, the process manual, but especially the tips, because they have been able to obtain information in their accounts and have guided their doctors about the process, and they are achieving approval for all their Catalog II cases, which translates into the deployment of the Entyvio contract. So the best evidence I have is the feedback they gave me last week and the deployment of the contract.”

Ángela Martínez

Gerente Value Access

Takeda Pharmaceuticals

“It was excellent. It helps you find in a simple way situations that you think are difficult.”

Ramon Rosario

“I already feel ready to share with women this gift that I have inside! Doing the exercise of writing my method, my vehicle; was for me the revealing moment, the one in which I was able to recover the value of what I know, of what I have contributed. I am eager to continue training, to continue receiving feedback and to discover where this process can take me.”

Sandra Portillo

Experta en Salud de la Mujer

“I thought it was going to be slide presentations, I was pleasantly surprised by the content.”

Alicia Endara

Jefe de Hemoterapia, HGATornu. No sabemos empresa.

“It is very good and necessary for any leadership position or for those who aspire to be leaders.”

Paola Jasso

Human Resources Business Partner

AbbVie

“It's good to have more tools to get out of the box. The talk was good and especially different. I wanted to learn something new to take advantage of it in field work. I have good comments about the instructor, the program content was very interesting, topics of good quality.”

César González Rodarte

Supervisor

Armstrong Laboratorios

“Testimonio en Inglés Participating in the masterclass enabled me to significantly enhance my communication skills. Recently, I successfully applied the concepts learned during a key meeting with colleagues regarding the redesign of our medical curriculum. By aligning my message to the group's emotional and motivational state, I effectively elevated the conversation from a mindset of mere survival to proactive engagement and enthusiasm. This experience profoundly reinforced my understanding that there's no single method to convey a message effectively; rather, it's about identifying and honing our personal strengths. Inspired by these outcomes, I enrolled in the full Rockstars del Storytelling program, recognizing that mastering effective communication is essential for continued leadership success.”

Dr. Alcibíades Batista González

Vicedecano de la Facultad de Medicina

Universidad Autónoma de Chiriquí

“I learned several points, different points of view. Follow up with more presentations. Excellent presentation, follow-up, it keeps you attentive. Excellent instructor.”

Juan Carlos Fuentes Garcia

Ejecutivo de Ventas

Adium México

“A learning activity and personal and collective well-being on leadership and motivation. Which is an opportunity to develop the skills and competencies necessary to lead work teams, projects or initiatives with effectiveness and responsibility.”

Fernando Hernández

Head of Human Resources

LakeMichigan

“Everything good. Thank you, this content is very useful to me. The instructor is good.”

Pedro Soto

Agente de información médica

Armstrong Laboratorios

“Gerardo is a great person, there should be many like him and surely the world would be different. I love his videos because I learn something new from each one of them. I wish the universe continues to give him wisdom so that he can share it with us.”

Eglis Rodriguez Medina

“Very good and constructive, I hope there are more events and opportunities like this.”

Hector Zepeda

Materials Planner

Markwins Beauty Brands

“Very good!”

Rodrigo Serrano

Zoes Pharma

“Motivadora y muy útil.”

Toribio Gómez

Professor

AXA México

“Super pleasant. I thought it was very well prepared, it communicated very clearly and in common words. More talks like this.”

Elsa Yarira Rojas Collazo

Consultor en Ventas Alta Especialidad

Novartis

“I would have liked it to last a little longer.”

Michelle de Alba

“I learned new concepts. Everything good. Excellent instructor. Good topics and fluidity.”

César Morales

Agente de información médica

Armstrong Laboratorios

“The session was very interesting. The speaker provided me with excellent quality material with information and very practical examples for everyday life. I am satisfied with the content I have received and I already want to learn much more about the topic.”

Elizabeth Arroyo

Ventas

Sanofi

“The form of communication has great influence on the reach and achievement of objectives, both personal and professional, and this program helps you, not only to identify areas of opportunity but also to provide you with the tools to work on them.”

Lorena Chacón

Coordinador de Marketing

GSK

“Very interesting and friendly.”

Angelica Higuera

MSL

“I have managed to convey my ideas and in that way influence in different ways my students, subordinates, peers and bosses, clients. It has helped me have personal prestige and credibility in varied topics because of the clarity, coherence and passion with which I usually convey my ideas or approaches.”

Corina Dávalos

Coach de Liderazgo y Discurso Público

“I loved it! Thank you so much for giving us this learning space.”

Kizzy López

Representante Comercial, Blau Farmacéutica

Blau Farmacéutica

“Very interesting for influencing people.”

Hugo Valdivieso López

Procurement Regional Manager

Indra

“It opened me up to new ways of working and above all to learning new methods that can work to obtain better results.”

ANA GUTIERREZ

Customer Care Professional

American Express

“The moment when I had the opportunity to moderate the sales convention was where I applied several concepts. One of the tools was "sharpening the axe," because I analyzed a diverse audience as best as possible and was able to prepare messages and stories that would stick. That was evident, for example, when closing one of the convention activities, when we left satisfied with the purpose we sought as a diverse, inclusive company centered on the patient.”

“I also worked on speaking with stories. One of the days was focused on "inspiring" and I had the opportunity to tell the story of a person with Down syndrome who has forged a path to be independent, and that opened the audience to connect with the purpose of inspiring us.”

“By sharpening the axe, getting to know the audience first was key, because I identified that one of the common motivators was the patients and the patient's story was going to click, we managed to put ourselves in their shoes. In that execution, the use of tone of voice was important to move emotions and make participants feel like an important part of the activity and our purpose as Takeda.”

“I am left mainly with the importance of preparation and with the use of pauses and silences. This gave me more fluency when speaking in virtual work sessions and being more assertive in my comments.”

Karina Rosales

Gerente Corporativo de Capacitación

Carnot

“What would I tell someone who is deciding whether to sign up or not? That it is unique, that it has wonderful tools and that you cannot miss it!”

Adolfo Tuñón

Consultor y Conferencista en Inteligencia Emocional

Mesa Consultores

“Excellent information and handling of the topic.”

Debanhi Maday Diaz Perez

Project Engineer

BD

“The speaker's approach is very interesting in being able to explain to a healthcare professional the importance of storytelling, of creating a connection with the audience, instead of just showing a PowerPoint with data.”

Sol Linares

Omnichannel Capabilities Latam Head

Sanofi

“It was a very enriching presentation!”

Luz Adriana Aristizabal Ruíz

Medical Manager

Vitalis Laboratorios

“One of the most interesting concepts of the course was the 6 points that make a presentation amazing. This tool seemed especially valuable to me because it offers a clear structure for improving the quality and impact of any presentation. I could immediately see how to apply it in my professional life, especially when making presentations, since it helps me have a concrete frame of reference to communicate with greater clarity and connection. During the activity, I tried to maintain active listening and internalize the concepts, although I must admit that at times it became more difficult to maintain attention due to the amount of videos. Even so, the content was interesting enough to keep me engaged. From the entire activity, what I found most value in were the 6 questions to make a presentation with impact. They seemed like a powerful and practical guide for structuring messages effectively, with the ability to adapt them to different professional communication contexts.”

Fernanda Bueno

Directora Médica México

Novartis

“These were techniques that can be applied day to day. Thank you very much, I will put the content into practice. The instructor was very pleasant.”

Rebeca Valencia

Agente de información médica

Armstrong Laboratorios

“Gerardo is a young man who, upon knowing your life project, perfectly presents to you what paths you can choose to reach your goal. He encourages you not to have limits for your objectives and speeds up your path. He will not make you waste time, but rather will manage to show you everything that you yourself cannot see and that will boost your work to 100%. I am sure that Gerardo will not give you wings, but will teach you to fly with the ones you already have.”

Sandra Pincini Barrios

Coach y Conferencista

“The easiest way to learn to speak in public.”

Stella Suarez,

KAM

GSK

“The content is a good exercise. They run the program well. I like that more examples of Storytelling are addressed.”

Jesus Sandoval

Ejecutivo de Ventas

Adium México

“Thank you. Good contribution. You master the subject.”

Leonel Velazquez

Agente de información médica

Armstrong Laboratorios

“This keynote will help me be able to respond to a doctor who is difficult to convince. Everything was excellent. I found the content very versatile and dynamic. The instructor was very dynamic.”

Begonia Centurion

Representante Médico

Armstrong Laboratorios

“Participating in this experience allowed me to deeply understand the power of "the story of what’s important." This concept had a strong impact on me because it taught me that sharing our experiences not only inspires but also guides our team members, creating a meaningful impact on those who follow us. I take away the conviction that the lessons learned here can be applied at every stage of our professional lives: from survival moments to the most demanding leadership challenges. I realized that a conscious leader can naturally navigate and master various levels of difficulty. If I had to pass on a learning to a colleague, I would definitely choose this one: what matters to you should be reflected in your work and in the story you share with your team. This experience strengthened my previous knowledge in communication and leadership, showing me that the way we tell and live our stories can be a powerful tool to inspire, argue, and leave a lasting mark on those who come after us.”

Reyni Pimentel

Sales Supervisor

productos-chef-s-a-

“It helped me a lot as an introduction to building amazing presentations.”

Aldana Trotta

Postdoctoral CONICET

IBYME (Instituto de Biología y Medicina Experimental)

“It was a very interesting class!”

Delia Aide García

Life Care Planner

GNP

“I found it incredibly valuable to revisit the importance of intentionally preparing demographic, psychographic, and biological data about the audience. Sometimes we assume we already know our audience well, but this activity reminded me not to take that for granted—doing this analysis in advance makes a real difference and allows us to craft more effective messages. In my role, I can apply this approach to every presentation with field teams, as we often overlook this critical step. The activity helped me internalize the concepts and clearly see the practical value of applying them.”

Karina Rosales

Gerente Corporativo de Capacitación

Carnot

“The topic was presented in a simple and clear manner.”

Berenice Villagomez

Client partner and Strategy

Health Media

“During the program process, I generated a high-value client ($3,500.00 USD) through the strategies that are integrated in the program and I feel very happy about it. I thank Gerardo Betancourt for his guidance and support to move forward in this way.”

Miguel González

Autor Best Seller y Coach

“Very constructive!”

Byron Leonel Cruz Mayen

Sales representative

“Very important, and although it was difficult for me, I managed to correctly structure the way to deliver a message, unlike how it was done in the 90s, in the 80s… I liked that. I now have a fixed structure for delivering a message.”

Mónica de Ávila

Directora de Comunicación de la Fiscalía del Estado de Quintana Roo

Fiscalía del Estado de Quintana Roo

“It is a very valuable activity because it really allows you to question whether the way you are communicating is the best and it makes it easier for you to communicate a message in a simple way. It is not just about transmitting the message, but about building a structure behind it that can have an impact. When I started this course I had no presentation in the pipeline. Now I have had several, some with patients and others as training for colleagues. I have noticed that sharing a story really changes things; they receive the message much more easily. I think that is the turning point in everything and you notice the difference a lot.”

Dr. César Francisco Saldaña Solórzano

Ginecólogo

“I believe that in many professions, including Medicine, there are very capable people to practice, but very bad at transmitting it and sharing that with other people. That does not allow us as professional human beings to go a little further and connect. It is something so basic that we should all know. It is never too late to learn. The method is flexible. Working with the team, with Gerardo in particular, is something that has been very good for me, it is a totally different vision from conventional presentations but it makes so much sense when you listen to it. To be good communicators without ceasing to be good professionals. I recommend it with all sincerity. I think we should all learn this method as part of our teaching tools because it is useful, not just for Medicine, but for any profession. This experience helped me improve my way of giving medical presentations. It is something that is tangible because I have already had other forums and I realized how people, who also know me and have seen me speak in other presentations, were really impacted and congratulated me. I really liked that, it made me feel very good, because I had always considered myself a good speaker, it is not like I started from zero. So, when other people I respect from medical forums approached me and congratulated me because they told me that my presentation had really been very good, it made me realize that the method is very good and that we can always do things better.”

Dra. Tania Inés Nava Brindas

Rehabilitación Ortopédica y Columna

Hospital Médica Sur - Adium

“Personally, in these modules I learned that the audience is not always willing to welcome new ideas. To reduce audience resistance, it is necessary to create emotional connections from a deep understanding of your audience. A well-constructed story can transform an abstract idea into something tangible and relatable, and when you share experiences, anecdotes, or metaphors you allow listeners to visualize themselves in that context, generating empathy and understanding, and thus it is more likely that they will feel open and receptive to the new proposal.”

“I relate this to my challenges because working on overcoming my audience's resistance I am confident will give me good results. For example, if I present a new work strategy to the team of directors who typically feel comfortable understanding the implications, risks, and mitigation actions, because they value stability, I can begin by recounting a previous experience that highlights the benefits of gradual adaptation, showing how the changes led to a more collaborative and effective environment. This not only introduces the idea, it also allows listeners to recognize themselves in the story and significantly reduces resistance.”

“If I had to explain a concept to a colleague, I would choose the Trojan Horse, the element of surprise, connecting first and then releasing the idea. I really believe you are not going to change the way anyone thinks, but stories are memorable, and if you can leave that story in someone's head you can invite them to reflect on whether their belief is the right one or if they could accept the idea you just left them with. If the story you told is able to resonate with their own memories or experiences, it will be more likely that they trust, believe, and are willing to accept the idea that you associated with it.”

“In general, storytelling is essential to influence an audience's attitude toward new ideas. Knowing your audience from their demographic, psychological, and biographical profile helps the narrator create emotional connections and address concerns in an empathetic way, and thus you can foster a more receptive environment. I also believe that storytelling is fundamental for strengthening teamwork and leadership, because they help humanize leaders: a human and vulnerable leader is a leader you can trust, and it also generates a sense of community and belonging, because by framing the mission in the form of a story you can show how each member contributes to a greater purpose, supporting the alignment of objectives and highlighting the need for us to communicate across areas.”

Verónica Sosa

Corporate Affairs Associate Director

Takeda Pharmaceuticals

“Participating in this activity helped me understand what type of presenter I am, which I see as essential to improving my techniques and better engaging my audience. I gained valuable tools to tailor my presentations not only for external clients but also for internal teams, recognizing that each audience has distinct professional characteristics. The greatest insight I took from this experience was the ability to identify my audience and adapt my presentation accordingly—something I’ve already started to apply by observing different presenter styles at conferences and talks.”

Maria Alejandra Ochoa Negrete

MSL Oncology

Takeda Pharmaceuticals

“I take away the impact, using emotions, that the closing is key, and adapting your style by understanding the audience.”

“I relate it to the need to refresh and change the way of presenting, being more innovative. We retain little and you have to retain the audience, and that is why it seemed very useful to me. It also helps that the course includes coaching sessions where you can practice real cases.”

“If I had to explain a concept to a colleague, I would choose how to deliver a message of value in little time and with impact, because it is something that is needed in many presentations and conversations.”

“In general, I take away a dynamic and fresh way of presenting and helping.”

Fernando Borras

Head of Business Operations Mexico

Takeda Pharmaceuticals

“I learned a great deal from the presentation, the videos that were presented exemplified each point in a very understandable way.”

Natalia Guillén Hernández

Sales Representative

M & D Pharma

“Excellent tips.”

Cristian Camilo Fonseca Cortes

KAM

“Excellent methodology for thinking, designing, communicating and making a presentation. It gave me a very visual, clean, simple concept of how to communicate through a presentation. Different from what I had learned and practiced with Power Point.”

Nestor Saucedo

Asesor Medico Científico

“It allows you to improve communication skills in various presentations.”

Silvia Mestizo

Directora de Recursos Humanos Camino Real Hotels

Camino Real Hotels

“I wanted this talk to help us understand that breaking paradigms is always important, since we live in the dream that things do not change and we are the drivers of change. My expectations were met since through examples there are always changes in habits and follow-up to them. The content and presentation were excellent.”

Andrés Angeles

Gerente Territorial de Ventas

Armstrong Laboratorios

“Recomendaría inscribirse para aprender nuevos modos de comunicación.”

Felicitas Kort

Clinical Specialist

Life Coach in Self Efficacy and Collective Efficacy

“I liked it a lot. It's a space where you can truly feel calm about each step you're taking. You go into the unknown, because it's truly stepping away from what you do when you only look at it in one way. You feel accompanied and you can feel calm asking, exploring, and identifying other perceptions and points of view, that you hadn't even considered before. I think it's good to be open to this that is new. Everything serves you to the extent that you understand what it's about.”

Dra. Catalina García Salamanca

psiquiatra

fundación clínica Shaio Lundbeck

“Excellent! It is always good to develop more skills when it comes to making presentations.”

Xinia Ma Jiménez Campos

Geriatrician

“Everything was good, they shared excellent information, the most important points.”

Gustavo Cárdenas Gutierrez

Agente de información médica

Armstrong Laboratorios

“If you have the opportunity to take this course, please do it, it's completely worth it! You are going to learn things that, I promise you, you hadn't heard before and if you had, you're going to reinforce them. What I love about this course is that the technique is direct, clear, and concise and the truth is that not everyone tells you what you're doing wrong, and I feel that's what we're missing: for someone to tell us what we're doing wrong, where we're not doing things well, and how you're going to improve; and you have this in this course. So, super recommended, of course!”

Alex De la Rosa

IOS OFFICES

“I really like giving lectures and speaking in public. It is a skill that I have developed throughout my life and, although I consider that I do it well, I discovered with you, Gerardo, a new tool to connect better with new generations and current content. This allowed me to develop a different approach, moving away from the classic method of simply using slides.”

“What I learned from you I see as a true "inception". From the first day, I told you that it reminded me of the TED Talks format, which I consider the most cutting-edge at this moment. After the group course in Cuernavaca, I began to change some aspects of my lectures inspired by your approach. Before I already received good feedback, but when I started to include personal stories in my presentations, I noticed a significant change.”

“Now, the feedback is consistent: "I loved that you included a story," "I really liked how you shared your experience." Even simple phrases like "Let me tell you a story" captured my audience's attention better. In the last three or four lectures, this change has generated greater interest and better responses from the audience.”

Dr. Ernesto Manuel Gutiérrez Álvarez

Ginecólogo

“I say this from personal experience, not only as a participant, but applying it afterwards with a tough group, in a real moment. It was truly wonderful and even from that presentation many more offers came in an impressive way. I highly recommend it, it can be a bit difficult at first but the reality is that the results in the end are spectacular.”

Alonso Morales Rivero

Neuropsychiatrist- Behavioral Neurologist

Centro Médico ABC

“It was useful. Thank you.”

Clara Elvia López Alamilla

Trader

AstraZeneca

“I learned a more engaging way to reach the doctor. The program and the instructor are excellent.”

Mildred Hernández

Agente de información médica

Armstrong Laboratorios

“My expectations were met because I have a tool to be a little more familiar in order to reach my objective. I liked it. The presentation seemed mega good to me.”

Magaly Romero

Agente de información médica

Armstrong Laboratorios

“It is a clear program, from someone who has already tested it, someone who has already done it and is teaching it. He is not one of those who read a book and made a course. Besides, I would say it is very well structured. Above all, I would say they have the passion to serve and provide support so that both can grow and be able to reach goals.”

Jorge Luis Santos de los Santos

Gerente de Ventas

“Excellent coach.”

NORMA CHAVANDO CORONA

Customer Care Professional

American Express

“It is of great value.”

Michel Angelo Hernández

HR Manager

Content.oh!

“Excellent webinar. Very clear and comprehensive information.”

Ignacio Moneta

Territory Account Manager

GBM

“The value of finding and developing skills that facilitate objective communication before an audience.”

Dr. Israel David Campos Gonzalez

“The course is very good.”

Monica Caballero

Agente de información médica

Armstrong Laboratorios

“If I can say something, what I have seen is a lot, is that in no other course had I heard them ask me: 'Who is your audience?' And that question did make a "crack" in my brain to make a big difference to see where everything started from.”

Ana Laura Alvarado

Experta en Turismo

“He has a clear direction, he is enthusiastic like many coaches, but he particularly is honest, he tells you the pros and cons and how to deal with it, his talks are truly unmissable and being on his mailing list is essential.”

Allan Ugarte

“I appreciate your time. The content was very engaging and useful. Good talk.”

Victor Soto

Agente de información médica

Armstrong Laboratorios

“Very dynamic entertaining and you are 100% attentive.”

Eunice beltran saucedo

Supplier Quality Manager

Industrias Acros Whirlpool

“I want to highly recommend Leaderlix because even though I had a certain degree of experience, they gave me tools that helped me give structure to my presentations, some very interesting tips and the experience of people who have been at TED or at some other congresses, who have a lot more experience than me, synthesized in a very digestible way. I highly recommend this course.”

Dr. Joel Encinas

Plastic Surgeon

“Storytelling is a key resource for improving communication with individuals and teams, and also for enhancing leadership.”

Luciano Méndez

Communicator and Ontological Organizational Coach

INTA Argentina

“A very interesting experience, with concepts and actions that can be applied in the current environment.”

Eleazar Coba

Officer, "PV Officer, Bayer"

Bayer

“It helped me a lot in terms of removing uncertainty about what the attention triggers are or what steps exist to tell a story and change people's mindset. Definitely, I consider that this work with the methodology helped me a lot to present better.”

Ricardo Zamora Zamora

Líder de Comunicación

Google

“Very good webinar.”

Pablo Gutiérrez

Creativo Sr

Revólver Agency

“In my work it is useful for making effective presentations that really achieve my objective, and so that my audience feels committed and reaches the learning objectives I am planning. During the course I tried to visualize, understand, and ground the concepts to the example I was working with, and to keep them in mind when preparing a presentation.”

Adriana Paola González

Gerente Value Access

Takeda Pharmaceuticals

“Excellent, I wanted to learn how to use a story to reach the emotional part in the doctor and create strategy and they met my expectations with good examples. I liked the stories and learned a lot.”

Alejandra Zúñiga

Agente de información médica

Armstrong Laboratorios

“Very didactic. It makes you enter a mode of "awareness," grounding each idea and putting it into practice in your daily life.”

Naomi Alanís Miranda

Product Manager

Laboratoires Expanscience

“Thank you Gerardo for contributing so much! I am super motivated and focused with all the information you provide us, it is quality and above all understandable. You have the patience to attend to us and support us! If there were more stars to rate you, they would give them to you. I had never invested my money so well in training before.”

Lilibeth Carrasco

“It is definitely an excellent option.”

Saúl Espinosa

Customer Care Professional

American Express

“One of the most valuable takeaways for me was learning how to transform hard data into stories that truly resonate with the audience. This approach is especially useful in crafting presentations for senior management, where clarity and impact are critical. The activity helped me frame my presentations as conversations, allowing for a stronger connection with the audience and making my message more effective.”

Pedro Romero

CIO

farma.com.ve

“Let him see it for himself.”

Leobardo Ahumada

Security Manager

Wärtsilä

“Thanks to everything I learned with them I was selected as a TEDx Speaker. I had the help of both María and Gerardo in a PERSONALIZED way in the process of creating the conference and I continue learning a lot from them. If you want to choose something that is worthwhile for you, the best there is on the market, do not hesitate: Amazing Presentations.”

Daniel Acosta

Coach y Conferencista

“I totally recommend this wonderful activity.”

Reyni Pimentel

Sales Supervisor

productos-chef-s-a-

“Gerardo is a great speaker. He connects a lot with you.”

Gustavo Castro

Training Coordinator

Bayer

“It is a great opportunity to learn how to make presentations that generate greater impact with the client. Now I know how to choose the information that will be presented in my slides.”

Guadalupe Cruz

Franchise Manager

“Good presentation to be able to make your presentations in a different way, much more attractive.”

Alejandro Escalona

Médico

Reckitt

“I feel that these sessions were tailor-made for me. The experience with Leaderlix has seemed very important to me for my professional development as a speaker and as a communicator. It seems to me that it is always important to keep updating yourself. Without a doubt we all have areas of opportunity. It seems to me a very cutting-edge methodology, very interesting, and I think it is worthwhile to consider it for potential speakers or those who are already speakers and want to improve these skills.”

Dra. Argelia Lara Solares

Alergología, Jefe de departamento de medicina del Dolor y Paliativa

Instituto Nacional de Ciencias Médicas y Nutrición “Salvador Zubirán”.

“Well, what can I tell you! I am fascinated, happy, with a lot of knowledge and ready to take the stage.”

María Peña

Empresaria

“I loved the presentation! Very useful, very didactic.”

Marchell Barber

Medicine Specialist

“Before I always felt that I was not enough to stand in front of an audience. Impostor syndrome accompanied me at every moment, and fear paralyzed me, completely affecting my confidence and leaving me with a dry mouth.”

“Then I took this masterclass, and I wanted to come back to leave this comment because not only I, but also my colleagues noticed a very important difference.”

“I learned that not only was it possible to manage that fear, but I could turn it into an ally. I realized that, with the right tactics, I had control of my emotions, and that there were practical strategies to transform stress into positive energy.”

“Now, every time I have to speak in public, instead of allowing fear to control me, I use it as fuel to project more confidence and transmit my message with impact.”

“And all in 2 hours, I can't believe it. This fear accompanied me my whole life and today it's no longer there. I left this masterclass feeling much more empowered, knowing that I have the necessary tools to communicate effectively, no matter the situation. Definitely, this course was a turning point for me. Thank you very much Gerardo, really.”

Ana Paula Sánchez

Consultora en Ventas

Sector Financiero

“Yes, I would recommend this activity, it seemed very useful to me. Now I can organize my slides better. I already know how to define content 30%-70% and use a modular grid.”

Mercedes del Pilar Alvarez Goris

Medical Manager

Bayer

“This was a very inspiring presentation and it gave me many interesting ideas!”

Fernando Sá

Researcher

University of Brasilia

“The presentation was very interesting and going forward it will help me give much more value to my presentations.”

Juan Del Castillo Barragán

Representante Médico, Laboratorios Portugal Sanfer

Sanfer

“Very good presentation. Very effective.”

Claudia Ulloa

Head of finance

Cleverit Group

“It is very focused and provides practical examples.”

Giannella Nungaray

Client Manager

American Express

“Excellent! Everything was fabulous, especially the levels of thought, speech, and leadership. I found these concepts particularly useful for working with my medical team and my patients. This activity gave me a unique, disruptive, and innovative vision and strategy. I’m very interested in continuing to develop these topics around communication and leadership—and there’s no better guide than Gerardo, who is truly outstanding.”

Dra. Omidres Pérez de Carvelli

Médica internista, endocrinóloga. Escritora, conferencista, investigadora

ALAD - Asociación Latinoamericana de Diabetes

“They met my expectations with the variety of techniques they presented. I wanted to learn about storytelling techniques to improve my medical practice, and my comments about the content are all positive. Very good content and especially applied to the field.”

Salvador Aguirre Juárez

Representante de laboratorio

Armstrong Laboratorios

“My expectations were met, I wanted to learn how to carry out effective storytelling and I learned the classification of the different stories that are presented according to the objective. Excellent the entire program, please keep sharing these topics with us. The content was excellent and practical. The instructor was excellent. It was very didactic, practical and useful for me.”

Set Ortiz

Agente de información médica

Armstrong Laboratorios

“It is a super enriching experience which feeds and nourishes you in many aspects. It left me with so much, I learned so much.”

María del Carmen Ascencio

Gerente Regional de Ventas

Up Pharma

“A concept that seemed very valuable to me for my professional life was the Amazing Promise, because the first few minutes are a key point for capturing the attention of your guests. It is a crucial moment of the presentation to detect if the audience is committed to listening to you.”

“I relate it to day-to-day life because there are increasingly more meetings with presentations that sometimes don't make sense or have any objective for your participation. When you apply the amazing promise, you mark a difference from others and you captivate your guests.”

“If I had to explain a concept to a colleague, I would choose the archetypal story, because it helps you build a bridge of communication that makes it easier for you to handle objections from your audience. In my case, it helped me develop my presentation to the pricing committee with an experience from an institution, and I was able to share that experience to raise awareness with the committee so that the new pricing policy initiatives were approved to help minimize audit risks.”

“Another important concept for me is Checkmate, because regularly when you present you don't have a forceful closing and it's key to have one to close better, to be able to inspire and add emotion to it.”

Jorge Mendez

Director Asociado Acceso

Takeda Pharmaceuticals

“Very good all the information.”

Eladio Jimenez Valerio

Medical Sales Representative

Laboratorios Silanes

“I asked God in prayers and meditations to teach me the rules of the game about how money works. Suddenly, Gerardo Betancourt arrived with his experience and all those rules that I had not found anywhere nor in any advice. Without a doubt, I arrived at the right place.”

Iván Trujillo

Director de Orquesta

“It is very important.”

Camilo Mero

LATAM/EMEA Applications Manager - TTS Payments at CITI

Kibernum

“Very good content and very dynamic. It exceeded my expectations because it is a very good course on the importance of storytelling in sales. The presenter was very dynamic and energetic which allows you to delve deeper into the subject.”

Cecilia Rodriguez

Sales representative

Servier

“I loved every concept shared during the activity, especially the thought-provoking phrases about defining a life vision and connecting with our purpose. They made me reflect on the power of our words to empower and inspire action. Even though I don't manage a team, I work with people from many different areas, and this experience reaffirmed the importance of recognizing their contributions and helping them see how their work impacts the entire organization. What I take with me is the drive to do things with intention—not just for the sake of action, but with meaning—knowing that if we want to be part of real change, we must apply pressure with awareness and purpose.”

Marcela Carolina Ibarra Dodier

Especialista en Seguridad de la Información

Coppel

“Thank you for this masterclass. It has been very pleasant.”

Cecilia Padilla

Senior Digital Designer

OmniDoc

“Excellent content, it will be useful to you and your work team.”

Esteban Sandoval

IT Manager

Vasoking

“In both the personal and work environment, without a doubt, having and telling a good story that speaks of a success, a result, and/or a learning that stays in the memory of the organization and of someone, and that adds to comprehensive efforts, in my case of the organization that provides health and wellness to a patient, is a practice of great value.”

“I relate it to very concrete challenges: clearer communication and messages, more emphatic, more timely, that avoid ambiguity or doubt. In my area, which is purely technical, many times I rely on the fact that the technical element speaks for itself, but I am aware that what matters is anticipating a message, the words that are used, the actions that are agreed upon, the keys for making decisions and risk management.”

“If I had to explain a concept to a colleague, I would choose "eye contact," because I have seen that it makes a difference in a meeting. It allows for empathy and modulation, and in difficult situations it reduces stress, you manage emotion better and it allows you to recognize things that perhaps you didn't see before or weren't aware of.”

“I also take with me an experience that helps me: having and maintaining a positive mindset that allows me to create, solve and anticipate, and that helps me avoid predisposition toward achievement, visibility, challenge and difficult conversation, in order to reach effective problem resolution and the expected result, and even exceed it.”

TERESITA CORTES ROMERO

Directora Regulatory Affairs

Takeda Pharmaceuticals

“Excellent presentation.”

Juan García Landeros

Instructor

Up Pharma

“Excellent! The topic was handled very well and of great utility.”

Gloria L. González

“Excellent way of speaking and giving the presentation.”

Juan Ponce

Consumer Sales Manager

QUIMI-KAO SA DE CV

“During the presentation of the Corporate Affairs Plan for the alignment of 2025 objectives, it was essential to have the openness and endorsement of the business units. That's why I decided to make a differentiated presentation to each one, and thus better frame the message knowing the demographic, psychographic, and biographical profile of my audience. Then I created attention by showing them the loss of opportunity that as a company we were having by not positioning ourselves as a strong Takeda and leader in specialty care, backed by a legacy of values and commitment to Mexico. At the end, I told the story that allowed them to understand how reputation and image can often mitigate errors and create long-term relationships, and that helped them feel connected to the objective and allowed us to agree on work objectives for 2025.”

“To achieve this, I focused on sharpening the axe and starting with the problem. Each of the presentations was different and had to be so to capture their attention and allow them to accompany me on my journey of thought toward the solution we were proposing. In practice, I started by identifying the objective, what you want to achieve, why you want to achieve it and who your audience is, then getting to know your audience, understanding who is listening to you, what motivates them and adapting the story to their interests, needs and emotions, and then starting with their problem, looking for contrasting ideas and telling a story that allows you to lower perception barriers, create vulnerability and credibility, and end with a call to action.”

“I also learned that the more details and more emotions, the more the story stays with the audience, and that you must rehearse millions of times to convey not only with words, but with your voice and body. All of this allows better connection with the audience, change perceptions and motivate actions, and strengthen the sense of community in the organization.”

“Actually, what struck me most was beginning to become conscious about every moment I live and the learning that everyday situations give to my life, because that will allow me to have authentic and validated stories that support my belief.”

Verónica Sosa

Corporate Affairs Associate Director

Takeda Pharmaceuticals

“It helped me polish how I express my empathy on calls; by doing exercises I discovered how I can truly demonstrate that empathy.”

Josué García

Customer Care Professional

American Express

“Everything seemed very good to me. Most of us doctors think that things are only done one way and that is not necessarily so, there are other ways to communicate, being more fun, pleasant and confident.”

Abril Gutiérrez

Bayer

“The explanation about the types of stories and when to tell them helped me a lot to focus my stories more. I would like it to be longer to have more participation from the attendees. The instructor was very dynamic. He keeps the attention of the attendees from being lost. It was very enriching, thank you.”

Samantha Lizette Muñoz Tirado

Agente de Información Médica

Armstrong Laboratorios

“A true coach, very clarifying in his lessons, strategies and advice, transparent in his opinions and assertive in his implementations. Thank you for always contributing.”

Lagran Makura

Artista

“You should definitely take this opportunity.”

Federico Zabczuk

Assistant Manager

Musimundo

“Very interesting!”

Gabriela Oliveros

Medical Analyst, GlaxoSmithKline

GSK

“As a health professional, part of our work is to inform and motivate patients and the general public in different ways, so presenting in public has been essential to be successful during academic training, as well as in professional work.”

Dr. Sergio García Guillén

Doctor de Terapias Integrativas

“I already knew how to present, but in the course I learned to do it in a way that takes me out of my comfort zone. Yes, you learn a new way of doing presentations, and they will always be interesting. I feel that it will serve me well for my professional career. This program challenges you. Many people do not commit to the philosophy of Medicine. This course is very epistemological. Yes, it takes you out of the pragmatism of Science, out of hard data. You learn that you must also interpret them epistemologically. If you are one of those people who do not feel prepared to make a presentation, you could start with this program.”

Teresa García

Hematóloga, HGR 1 "Carlos MacGregor" en Instituto Mexicano del Seguro Social.

Instituto Mexicano del Seguro Social

“It is a practical and easy to understand course. I liked it very much and it was interesting.”

Karina Eligio

Estate Planner

GNP

“Gerardo is a very inspiring professional, intelligent, skilled, passionate about what he does, and a spectacular mentor in the area of communications. This is a practical program that can start being applied from the very first moment.”

Claudio Muñoz León

Coach de Vida y Liderazgo

“Sí, sirve mucho.”

Andrés Rodríguez Palacios

Creativo

Piknik

“I highly recommend this masterclass. You are going to obtain very useful information and tools.”

Iván Pichardo

Sales Manager

Alcon

“Useful and relevant tips for scientific communication. Very good examples!”

Carolina Tamayo

HEOR Manager, Novartis

Novartis

“"Before taking this program, I had the knowledge but didn't know how to structure it to launch my business. Thanks to the tools and strategies I learned, and also to the positioning of the Leaderlix brand, I went from having no clients to generating more than $5,000 dollars monthly in the first year. Now, I not only live from what I love, but I also help others communicate with impact and that fills me so much!! ETERNALLY Grateful."”

Elisa Carillo

“Interesante, diferente y realista.”

Evelyn Carrasquillo

Quality Manager

Baxter Healthcare

“I think they should take this program. It is very dynamic, it is never boring, it is never rigid. It gives you many options, many tools, many ways for the method to permeate within you. I think you will not regret it. I believe the inflection point was very important for me. Also the leadership and the call to action. It was possibly what I learned the most from. If you apply what you learn in the program, your presentation becomes much more engaging, also when you are preparing it.”

Dr. Fernando Pérez

Médico en el Departamento de Hematología. Hospital Central Norte Pemex, Ciudad de México.

PEMEX

“I would definitely recommend it for the content and the examples shown.”

Irma Tapia

Project Engineer

Endress Hauser Group

“EXCELLENT presentation! Clear, simple content with value. Impeccable presentation, motivating and generating curiosity and empathy.”

Juan Carlos Morales Ruiz

Jefe de Educación e Investigación

Colsubsidio

“Participating in this program was challenging, but it was very much worth it because as a doctor it gave me a new perspective on how to communicate my work. It gave me tools and showed me how to apply them in a systematized way. This is very important for any doctor because it gives structure to the idea of how to convey medical practice. With Amazing Presentations you will learn to communicate medicine emotionally. What a great course you have! Congratulations!”

Dr. Carlos Roberto Hernández Pérez

Hematólogo

Clínica de Síndromes de Falla Medular - Instituto Mexicano del Seguro Social, Novartis

“It is a course that facilitates and helps you improve the way you communicate your message to your audience and that it can have a significant impact on them. It serves to better develop your communication skills.”

Valeria Cerón

Compradora de Ingredientes

Danone

“The results, specifically, were capturing my audience's attention by telling a personal story that helped me inspire and call them to action.”

“A concrete example was the presentation I gave at the past sales kick off. I received the second best presentation award and more than 25 people approached me to recognize my story, because it had inspired them and called them to act. Additionally, the General Director and the Regional Director recognized me for an exceptional presentation because of how emotional and substantive it was.”

“The main impact has been seeking to do more than just transmit information: to create awareness related to the content and generate something positive in the people who are listening to me. I also had the opportunity for people who didn't know me, and who could have criticized me, to give themselves the chance to get to know me and recognize me for the results in my area and for the presentation.”

“If I had to present evidence, I would show the results of the evaluation of my intervention and two things that people learned from my presentation. That was the objective I mentioned to them at the beginning: "if by the end of my presentation you take away two new things that you didn't know before it, I will have accomplished my goal."”

Jorge Mendez

Director Asociado Acceso

Takeda Pharmaceuticals

“Very good advice provided!”

Raúl Sánchez Kobashi

Market Specialist

Pfizer

“Excellent masterclass, very useful.”

Amanda Hernández

Quality Assurance Manager

Gilead Sciences

“A different perspective. It helps me see the client, it makes visible the partner who is communicating, it's not about us talking or us trying to retain a card, it's about being the partner and really identifying what the credit card is useful for them, why they need it, what is its value in their life, at the moment they are going through, and the client values that a lot”

Edgar Manjarrez Luna

Customer Care Professional

American Express

“Thank you for the advice, keys, and concepts to understand what we can give and what our customers expect. Thank you for this experience. I liked the dynamic and way of approaching the topic. Excellent speaker, ease of interaction. They provide a vision from both sides.”

Ivette Velazquez

Ejecutiva de ventas.

Adium México

“From the point that event execution was being improved without being at 100%, I implemented with the core team the color-coding of KPIs. In a meeting we started by defining which parameters had worked well and which ones we needed to improve, and from there I raised the importance and value of measuring the following 3 events with KPIs to ensure better management. It was well-received, and when I emphasized that the super green was the most challenging KPI and that it was the one that ensured outstanding execution, it made more sense. The 3 events improved, flowed in a more harmonious way, and a mindset of executing with excellence began to be generated in the team.”

María Eugenia Torres Segovia Eugenia Torres

Product Manager Sr Genetic & Immunology

Takeda Pharmaceuticals

“I discovered different ways to tell stories depending on the purpose of the visit. I was interested in knowing how to approach different types of doctors. I am grateful. The instructor was very professional. I would like to discover new experiences.”

Brandon Soto

Agente de información médica.

Armstrong Laboratorios

“It seems excellent to me, of very high quality and above all that it is oriented specifically for this field; in which we are venturing, to make a living, yes, but in its core, it is like a lifestyle, through the very path traveled. Commendable work being a Coach of Coaches. Gerardo, congratulations on your work in clearing the path for us so that knowledge that brings transformation may flow. Our success will be your own success.”

Jorge Góngora

Coach de Vida

“I found the topic very interesting. I would like to know what other topics you have. The instructor has good knowledge of the topic.”

Isela Méndez

Ejecutivo de ventas

Adium México

“It opened up my perspective much more on how to achieve my sales objective by persuading and being forceful with these techniques. I hope there is much more of this type of exercises. Undoubtedly more learning to face the challenges. The instructor was very specific in his message.”

Jose Luis Bravo Martinez

Ejecutivo de Ventas

Adium México

“Gerardo is a great person. There should be many like him and surely the world would be different. I love his videos because I learn something very new from each one of them. I wish the universe continues to give him wisdom so that he can share it with us.”

Eglis Rodríguez Medina

Conferencista

“It seems phenomenal to me. The course feels like you are really with the coach full time, considering the new methodologies. It seems very good to me that we can have feedback at all times, apart from the fact that it is clear you master the subject very well. I think the humility with which you present yourself is important, because not many people like being able to pass on their knowledge.”

Jose Mario Membreño

Director Comercial

“This is a very valuable opportunity, since it is a whole process in which they teach us to improve our communication capacity and to transmit the message in a more organized and orderly way. Not only from the scientific point of view and with medical technicalities, but with the intention of transmitting the message and achieving the objective of generating a change in the audience. It was definitely very helpful, from very simple aspects like the presentation of slides, body expression, camera framing, and non-verbal communication. Above all, we learned to organize the information without saturating the audience either visually or auditorily, thus managing to transmit the message better. Thank you very much for your time and guidance. It has been very beneficial since the course we took in Cuernavaca, but this part was even more personalized. I am at your disposal for whatever you need.”

Dra. Cintia Mejía

Ginecóloga y Bióloga de la Reproducción

“Very interesting the idea of dividing a presentation to make an impact.”

Said Plascencia

Director médico asociado

Organon

“EXCELLENT PRESENTATION! THE MODERATOR KNOWS HOW TO HANDLE THE TOPICS AND VERY PROFESSIONAL.”

Samuel Vasquez

Sales representative

menarini-ca

“It is important to communicate effectively, and to achieve this, it is necessary to connect with the audience. The connection depends on the story you tell and the narrative you use to connect.”

Alcibíades Batista González

Decano de la Facultad de Medicina

UNACHI

“A very complete activity, it has examples that we can apply.”

Annabella Alfaro

Medical Advisor

Bayer

“The course is very good because it takes us step by step so we can understand how to make and develop our topic. The instructor is very good, he was very didactic and invited you to participate at every moment. This methodology is a different way to communicate a topic, after taking the workshop you will come out as a differentiator.”

César Hernández

Marketing Analyst

Reckitt

“I did learn new communication tips. It seemed quite practical to me.”

Marilyn Giselle Mendoza Baquedano

MSL

Novo Nordisk

“A concrete example was the presentation I gave at the past sales kick off. I received the second best presentation and more than 25 people approached me to recognize my story, because it had inspired them and called them to action. Additionally, the General Director and the Regional Director recognized me as having an exceptional presentation for its emotional impact and content.”

Jorge Méndez

Director Asociado Acceso

Takeda Pharmaceuticals

“They don't have to think about it anymore, it's definitely going to give you very valuable tools that are going to give you much more confidence when making your presentations and they're going to look much better, definitely.”

César López

Cirujano Plástico

Galderma

“Super good presentation. Greetings.”

Carolina Faraldo Portus

Periodista web

Teva

“Very clear explanations of the concepts and with a lot of application.”

Beatriz Djedit Blanco Urbina

Gerente de Asuntos Regulatorios

PROCCYT

“They gave me a new vision of how to present so I can make my idea much clearer and more sellable for the audience that is watching me.”

Marisol Góngora Sada

Cirujana Plástica Estética y Reconstructiva

Hospital Angeles Lomas

“Thank you very much Leaderlix and Gerardo, for sharing practical information to have an impact on our presentations.”

Ruth Ortíz Mora

Executive Assistant

GSK

“It has a clear direction, he is enthusiastic like many coaches, but he particularly is honest, he tells you the pros and cons and how to deal with it, his talks are really unmissable and being on his mailing list is essential.”

Alan Ugarte

Conferencista

“It is an excellent activity and I highly recommend it.”

Javier

“I do recommend it.”

Salvador Pino Coronado

Risk Engineer

Salmones Austral

“It's worth the investment of time.”

Héctor Cámara Ordaz

Representante Médico Omnicanal

XOLOMON

“It’s an excellent course that changes the way you approach a conversation to achieve your objective, by teaching you a strategy to choose the right words, questions, and stories to use.”

Maria de Jesus Jimena Ramirez

Customer Care Professional

American Express

“It has been a very interesting Masterclass that adds value, even if it is not your field of work.”

Raquel Raquel

“Very good tips on how to capture attention. I think everything was perfect. This is a talk that every person who speaks in public should take”

Alvaro Mauricio Anchondo Aguirre

Anestesiólogo

Algólogo

“Great engagement, very good facilitation. Great work.”

José Pastrana

C&P Operations sr mgr

Danone

“Many times when you work with the public, you believe you are doing the best you can and sometimes situations can arise where you feel you did well and other times not so much. Now I have it clear at a conceptual level, I think I now have more tools to try to make much more effective presentations that engage the public. For me it has been a wonderful experience. I arrived with a little bit of fear and resistance because I didn't know what to expect, but I found myself with a toolbox that I am using even in my daily life when I work with other people. For me it is completely recommendable, I am grateful.”

Dr. Rommel Augusto Andrade Carrillo

Socio fundador Dialéctica Terapia, Psiquiatra Comité de Rehabilitación de Antioquia

Lundbeck

“It was something novel and that contributes to my work. Good presentation. Congratulations, very interesting. The content was very clear. The instructor is very qualified. I would like to continue adding interesting tools to my work.”

Jose Montejano

Agente de información médica

Armstrong Laboratorios

“The session was very enriching.”

Carlos Nabte Figueroa

Project Management Lead

Dematic

“I think you touch on super important topics that need to be explored for the benefit of the business. Let's work more on this topic. The content is very good, only we barely got to see a little taste of it. The instructor is good.”

Pedro Mendoza

Gerente de Distrito

Adium México

“It's worth it”

Vianey Monterrubio

Consultor de formación y desarrollo

SPIRA

“Excellent presentation! It was very helpful to me.”

Pamela Lepe Céspedes

M.V. Technician, MSD Salud Animal Latam

Merck Sharp & Dohme

“It is very important to consider the points to give a presentation with impact.”

Alfonso Jiménez

Regional Manager

Femsa

“The presentation was very good, I did not expect such a clear and enriching presentation. Excellent examples and clarity on the topic. You can see the professionalism and I like the dynamism you have.”

Carolina Rivera

PSP Specialist

Biotoscana

“"Give me six hours to sharpen the axe…" made me reflect a lot, because most of the time we don't give enough time to preparing a presentation, either due to lack of work or overconfidence in mastering the subject.”

“I see it as applicable to any communication, message, or objective that I want to achieve. Connecting with the audience, identifying their motivators, generating impact and ensuring that the message stays in people's memory will undoubtedly help me achieve personal and professional objectives.”

“The way Gerardo captures our attention through the narrator archetype he has also stayed with me: he develops the course by telling a story and sharing anecdotes that I identify with, and that makes it easier to follow the thread of the concepts.”

“Finally, the idea of how to go from point A to point B and how to "change the transportation" was useful to me. Sometimes we only modify the route, the speed, or the copilots, but not the transportation; there I understood that, to truly improve, in some cases you have to do something very different, even radical.”

Ángela Martínez

Gerente Value Access

Takeda Pharmaceuticals

“What I take away the most are the 6 points that make a presentation amazing.”

“I can apply it when making presentations.”

“Yes, although at times seeing so many videos made it harder to maintain attention.”

“I take away the 6 questions for making a presentation with impact.”

Fernanda Bueno

Directora Médica México

Novartis

“Very motivating.”

Toribio Hilario Gómez Cartaya

Profesor

“One of the learnings that interested me most was the concepts of "Flare" and "Spark". I not only understood their meaning, but also how to incorporate them into my personal communication style. It seemed revelatory to see that these qualities can be developed and are not exclusive to those who "are born with charisma". I identified that I can put these concepts into practice directly in my work presentations. I feel that they give me tools to express myself with more confidence, dynamism, and authenticity, which makes my ideas land with more force. During the activity, I remained attentive to the content and the way the instructor explained it helped me a lot. The examples he shared made it easier to understand what they meant and how they could be applied in different contexts. What I value most about the experience was discovering how to communicate with "Flare" and "Spark". It was an interesting shift in the way I see communication: it is not just about saying something well, but about transmitting it with presence and energy.”

Lesly Carolina

Auditoría

RACSA

“It is authentic learning and full of value for the profession.”

Monica Tatiana Pardo Calcetero

Commercial Coordinator

“Very interesting points presented to improve and better convey the information in my presentations.”

Miguel Moreno

“Interesting content, although somewhat general. It would be important to go deeper.”

Carlos Fernando Villacreses

Consultor

Kafevisa Consulting

“It makes you reflect to start some changes.”

Miguel Pérez Rodríguez

Senior Consultant

Farmacias del Ahorro

“This activity helped me realize how closely leadership models and team motivation are connected. I understood that the way I communicate has a direct influence on the team’s level of commitment—both in professional and personal settings. At work, I will apply these insights to better engage my team around shared goals and create a stronger sense of accountability. Personally, I also see the value in encouraging responsibility within the family, as it is the foundation of society. I especially appreciated the moderator’s skill in keeping our attention and bridging theory with real-life examples—even more impressive given the online format.”

Karina Zoad Martinez Ugarte

Marketing

Adium México

“I work in an academy for doctors and this gives me tools to share with my team for their presentations.”

Martha Lucía Ospina González

Coordinador Academico

AMIR Colombia

“I would have liked more time, since these topics are more practice-based. Everything was good. The instructor has a good tone of voice and is very dynamic.”

Victor Arias

Agente de información médica

Armstrong Laboratorios

“It is a necessary activity for those of us involved in the health field.”

Luis Armando Perez

Gedeon Richter

“Yes, it was worth it for me to have been in the program, I like it, I want more! Yes, you are going to present differently, it is a fact, do not doubt it. You are not going to present the same way again! I personally dedicate myself to teaching and I think I am even going to listen better to my students' presentations.”

Monserrat Ordoñez

Docente

“I had already taken a course with Gerardo. I love his methodology, and besides, he is always giving you formats that lead you, step by step, to achieve the objective. The objective arrives on its own if you follow all the steps. So, at no moment have I felt overwhelmed. The online course seems incredible to me because I can watch the videos whenever I want, at the moment I want. Yes, I have had to discipline myself to give it space, but really as I go filling out all the formats, it clarifies my ideas, my messages. I highly recommend it, I love Gerardo's way of working. He is a very assertive person, he is a very structured person and I also love, truthfully, the personalized advisory part. Being an online course, he does not stop being available in his individual sessions. His team is always in contact. This also seems incredible to me, which not all online courses always have. Go for it, I can assure you that the formats and methodologies he uses can help you a lot, in all your projects, your companies, your businesses.”

Janet Huerta

Fundadora de Abogado Digital

Conferencista Legaltech y Happiness Coach

“Its structure is very coherent, it is made by experts and I recognize the dedication and passion with which they do it. I really loved it and I can recommend it 200%. They really care that we learn and it gives me a lot of confidence that Gerardo Betancourt and Maria del Mar lead me by the hand to find the path to my objectives.”

Rosaura Armenta

conferencista

“Highly recommendable.”

Elizabeth Lara

Procurement & Sourcing Manager

Carrier

“I learned techniques to capture attention and keep my doctor engaged in my presentation. I can also use this technique for my training courses. Gerardo has extensive knowledge of the subject, is clear in the concepts and reinforces each one of them in every session and through the practices. It is an innovative course, very different from other sales techniques courses and dynamic.”

María Teresa Díaz Carmona

Jefe de Capacitación

Sanfer

“I really liked the dynamic. I was expecting to have more tools to share with doctors and achieve more sales, and my expectations were met.”

Hiromi Garcia

Sales representative

Armstrong Laboratorios

“A specific example was a value proposition presentation for a brand. It was a combination of inspirational, executive, and commercial, with a very good response and approved by the committee.”

María Eugenia Torres Segovia Eugenia Torres

Product Manager Sr Genetic & Immunology

Takeda Pharmaceuticals

“It exceeded my expectations.”

Wilfrido Robledo Luna

Director de Información Estratégica

Grupo Imagen

“It was intensive but very interesting and dynamic.”

Javier de la Vega

MSL

“A very didactic and explanatory presenter. I understood everything.”

Paola Andrea Rodriguez Diaz

Casual Branding y Patrocinios

CAFAM

“It is a good framework for developing as a leader.”

Oscar Gonzalez

“Gerardo is brilliant, he is exactly what you are looking for if you want to build a successful career as a coach and speaker. The best part of all is that if you don't know what you want, you will definitely know it after meeting him. I'm telling you from experience, he will give you light and direction on your path. I have no doubts, Gerardo is your best option.”

Fernando Camacho

Presidente

Colegio de Ingenieros Ambientales

“This is a completely disruptive method. For me it has been a great way to open my mind, explore new alternatives, get out of my comfort zone and start the new challenge of communicating in a more efficient, inspiring and motivating way. It is a system that brings a lot of order and gives a lot of punch to what one wants to say. I give many talks inside and outside the company and you helped me see very important things. Amazing Presentations not only works but works very well!”

Martin Mariscal Lauhsen

Compliance Head

Volkswagen

“It helps you learn how to keep your audience interested”

Dra, Maribel Dextre

“Excellent presentation! I am practically changing one because I will give it tomorrow!”

Dinorah Fonseca

Gerente Médico Sr

Viatris

“I found the way of bringing a dramatic sequence to presenting a topic especially valuable. I understood that when you order the content with that logic, the development becomes more understandable and more comprehensible for the audience, because each part prepares the next one and the message is not perceived as a list of loose points.”

“I see it as very applicable in my role as a speaker at continuing medical education events. In that context, clarity doesn't depend only on what you know, but on how you make the audience follow the thread, maintain attention, and reach the conclusions with you.”

“Yes, I consider it something you can apply immediately. In the end, what you take away is an improvement in your communication capacity and in the way of getting ideas across to the audience with more structure and more intention.”

Francisco Javier Murillo Nájera

Medical Advisor

Escuela Médico Naval

“It is one of the best courses I have attended.”

Daniel Monroy González

Biólogo

ANLA

“It is very didactic and interesting.”

José Ignacio Linares

Business Consultant

IL Consultancy

“The most relevant point from my perspective is identifying the motivations that drive our audiences. I believe that makes a big difference in transmitting messages according to our target audience. This allows us to ensure that the messages reflected in our presentations can have a clearer communication objective and much more forceful.”

Iyari Gómez López

Value Access

Takeda Pharmaceuticals

“Hello, I'm Osman Salih and I greet you from Munich, Germany. I want to recommend to you any course that Ger Betancourt is offering. I have worked with Gerardo and I can say that he has helped me a lot to communicate my message and to connect with my tribe, my people and my students.”

“Gerardo has strengthened my knowledge and has given me the leadership skills necessary for the world of entrepreneurship, where I operate between Latin America and Turkey. I have been working with him for years and I am grateful to him for all the knowledge he has provided me in leadership and entrepreneurship, from how to implement effective practices to leading my own tribe and business.”

“That's why I highly recommend him to you. Follow him, establish a close relationship with him and let yourself be guided by his method. In the end, you will see that it will be worth it.”

Osman Salih

Socio de Aritürk & Partners,

iddef

“It allows us to improve our skills”

Erick García

B.S. in Economics \| Commercial & Financial Analytics \| Data Analyst

Accord Farma México

“Very interesting!”

Ximena Ahumada

Consultora de Asuntos Médicos

“I loved the change in vision of presentations, their goals and content.”

Carmen Ayza

Medical Director

Organon

“I loved the way of structuring such a complex topic in 6 steps, as well as how vast it was in examples.”

Paolo Alberti Minutti

Medico Adscrito del servicio de Medicina Interna

Centro Médico Nacional Siglo XXI

“My experience doing this program was good. I believe it allowed me to open myself to a new way of communicating. That is very important. It was very difficult for me at first, but it allowed me to discover a more simplified way and at the same time with much more potential to communicate, under certain aspects. I had never tried it before. In the end I felt very happy about doing it. The part of the course that was most difficult for me was the graphics. We are used to putting a lot of information in them. Following Gerardo's idea, about knowing the data by heart, about saying them without overwhelming people, I thought about how I was going to be able to make the graphics simpler. When I was doing it, I realized that that is the point of the Amazing Presentations course.”

Dr. Fernando Pérez Jacobo

Hematólogo

Hospital Central Norte Pemex - Novartis

“Everything was good. My expectations were met.”

Ariana Ortega

Agente de información médica

Armstrong Laboratorios

“I found it very interesting and necessary to prepare the demographic, psychographic, and biological data of the audience. I think it adds a lot to us and that the analysis could be very simple, but even so it's something you normally don't do with the depth it requires.”

“I'm also taking away that it's never good to be confident that we know the audience. You always have to do this prior exercise to be more assertive in your messages and not assume that the audience is already "informed" just because of previous experience.”

“Focusing on the above, I can apply this analysis in each of the presentations I have with the field teams, since many times we skip that step and then the message doesn't connect the same way with what the audience needs.”

“Definitely yes, I maintained active listening and was developing most of the exercises. This allowed me to internalize the concepts better and, mainly, to understand why it's useful to do them.”

Karina Rosales

Gerente Corporativo de Capacitación

Carnot

“If you have the opportunity, take it, take this course. Yes, I would recommend it obviously.”

Leobardo Velázquez

Dermatólogo.

Galderma

“The Storytelling keynote shares the skills required to tell impactful and memorable stories that connect with the audience, in a practical, simple, and useful way.”

Erika Galván

Marketing development manager

Up Pharma

“Indeed they taught me, complemented or reminded me of practical and fundamental aspects for making powerful presentations. It is a well-structured program and easy to understand, coupled with how well the objectives of the presentations are tied together. The instructor was good, good handling of the information and of the group. It can be a very useful tool to improve professional aspects.”

Augusto Figueroa

Gerente Médico

Novartis

“An activity from which you will be able to learn a lot.”

Braulio Jesús Zavala Martínez

Maintenance Technician

Red Pack

“Excellent methodology! He teaches by example and also uses a very good combination of technological resources of image, video and interactivity.”

Dr. Paula Andrea Correa

MSL

Sanofi

“I have learned to communicate more fluently and connect with the audience using different communication strategies I acquired in the course. These techniques have helped me convey key messages more efficiently. For instance, in one of my talks with professionals from other specialties—I, as a nephrologist, was giving a session to gynecologists—I asked myself, based on what I learned in the course, what common ground connects our two specialties. From there, I decided to build a story that would resonate with both of us, focusing on patients with chronic kidney disease during pregnancy. This allowed me to lower the audience’s guard and create a space where I could effectively deliver the key message: the importance of early identification of kidney disease in pregnant women, due to maternal, fetal, and long-term nephrological complications. I believe that without what I had learned beforehand, it would have been more difficult to make an impact with this audience. At the end of my presentations, I feel I’ve inspired other colleagues. Some doctors have told me that my sessions motivated them to apply the knowledge in their daily practice. This has helped me stay closer to my audience. This is a course that is truly worth it. In our medical training, we usually learn to give presentations through trial and error, following our mentors' examples but without a clear structure. This course gives us the tools to communicate more clearly and effectively.”

Dr. Adrian Rodríguez Matías

Nefrólogo

“Excellent session. Congratulations to the entire team! A fantastic experience to broaden the perspective on how to communicate information from the Pharma side, which is usually rigid and detached from emotions.”

Josué Bautista Arteaga

Auditor

JB pharma

“Another way of learning about how to communicate!”

Marina Mayen Lacomba

KAM Government, Alcon

Alcon

“It was an enriching session where I was able to learn the steps for a successful and powerful presentation.”

Octavio Martinez Rojas

Gerente de Distrito

Exeltis

“The seminar information is very useful, the presenter impeccable, dynamic, with examples.”

Xavier Velasquez Tapia

Field Operations Engineer

CenturyLink

“When I started my presentation, I noticed that people were distracted. As I moved forward with the introduction and the amazing story, I noticed how people paid more attention to what I was presenting. At the end of the presentation, I had interaction with three people who spoke to me about the topic and recognized the work I do, which is sometimes not easy to understand.”

“The change I saw is that the technique helps capture people's attention. I believe that, at least from what I presented, they retained more than two ideas and understood the context. It also helped me understand the importance of interacting in a different way, and some people recognized my presentation, that was the result I saw.”

“In general, it has helped me think about the type of audience, what materials I should prepare so that my presentation truly fulfills its objective. It has made me more aware of my surroundings and how I should address my audience.”

“If I had to show evidence, I would say that the cross-functional team better understands the work I do and how they contribute to achieving the result, because I encouraged them to make a commitment and collaborate to reach the same goal.”

Adriana Paola González

Gerente Value Access

Takeda Pharmaceuticals

“Excellent, the knowledge of the medical representative's work makes the talk of great value.”

Ada Garcia

Ejecutivo de ventas

Adium México

“This experience helped me identify some storytelling factors to apply in my favor in capturing audiences.”

Chantal Colette Blaizac Iza

Gerente Jr. de Programa al Paciente

Takeda Pharmaceuticals

“Very pleased. Few experiences with such good communication, with such good quality in terms of content. I would like to always be able to count on support companies in that field and with that quality. I have been modifying a bit my basic curriculum classes that I give to my students so as not to make it boring for them and to make the messages clear. For a long time I feel that improvements and that you inevitably incorporate into your presentations, it is something quite useful. Definitely if you are looking to grow, you need this advice.”

Alfredo Valerio

Reumatólogo

LEADERLIX

“It is a good activity that allowed me to see with greater clarity the key points to be a high-performance medical representative.”

Jhonatan Zumarraga

Sr Sales Representative of Cardiology

menarini-ca

“Both the content and the speaker's style were very interesting.”

Christelle Coeuret

Sales Director

Schwabe

“It's interesting. It handles novel concepts.”

Mauricio J. Ordoñez Moreno

Strategic Affairs Sr. Manager

Johnson & Johnson

“It makes you jump over that barrier, from fear toward confidence, from thinking that presenting in public is a nightmare to seeing it as a tool.”

Federico Coronado

Consultor en Seguridad Industrial, Salud y Medio Ambiente

Seguridad Industrial, Salud y Medio Ambiente

“It was very dynamic. I liked it. The content was very complete. The instructor was very prepared, professional.”

Ruth Ubieta Beltrán

Ejecutivo de ventas

Adium México

“I found it very interesting and focused, suitable for awakening greater interest.”

Julieta Rosales

Sales Manager

SunPharma

“I recommend it since it is current and there are very interesting reflection dynamics.”

Carolina Parra

“It is very interesting, it has very useful techniques that can be applied to any type of presentation, and even to a 1:1 conversation. The instructor was clear, kept my attention throughout the course (which was exhaustive), felt dynamic and I think it was worth investing my time in this. To those who are thinking about experiencing this, I would say it is the course you need to take your presentations to the next level. It seemed to me a super dynamic and useful session.”

Brisa Castro

MSL

Novo Nordisk

“As an expert/speaker/coach/academic/opinion leader, it is essential that you have business training, through the mentorship and expertise of someone who already has the results that you want to have. I know that mentor and I have implemented his method and strategies. Gerardo Betancourt is the mentor you need to have not only a satisfying career, but a successful one.”

Karina Carlos

Coach

UdeLive

“The learning acquired during this course allows me to communicate more effectively and achieve results of changes that I hope can occur in the shortest time possible.”

Iyari Gómez López

Value Access

Takeda Pharmaceuticals

“This is the meeting point of all the parts of my story. The learning I have had here is exactly the piece that was missing to unite and develop the scientific, moral, and business vision of my career.”

Dr. Julio Uriega

“Participating in this activity allowed me to see the power of Storyleading from a fresher and more strategic perspective. I learned to define my story from different angles, which will help me break routines and better align my messaging. I realized that we often assume there is only one “flat” way to tell stories, when in fact there are multiple paths to connect with people. This approach opened my eyes to new opportunities—especially now, when innovating in how we communicate professionally has become essential.”

José Octavio

Gerente Distrital

Silanes

“I liked the dynamics. The instructor generated empathy with the audience.”

Rubi Priego

District Manager

Adium México

“It's an excellent opportunity to make a change in the team!”

Andres Diaz

Operations Manager

Atblades - AccuTec

“Very clear and well presented, everything very smooth.”

Gerardo Arrambide

Socio Fundador

GEAR - Human Resources Consultants

“It was a very interesting and practical talk.”

Marlis Angulo Vázquez

Management Coordinator

“The promise, the first message I give in a presentation, is built by thinking about what motivates my audience. What I need is to capture their attention and get them interested in what I am going to say and present, and that is why it is a key concept for me.”

“I relate it to my challenges because I can apply it in my presentations to make them more effective and so that people become interested in what I am going to say. For me, the point is to capture their attention from the start, from the moment I am going to present.”

“If I had to explain it to a colleague, I would choose the promise and explain it as formulating my opening in a presentation, what factors I should consider, who I am addressing, what their interests are, and how I can start to address them with an interaction that hooks them from the beginning.”

“This complements the communication I have in presentations with my cross-functional team. It has helped me think more about how to start presentations, to observe my audience, what brings them there with me, and how I can motivate them to become interested in listening and participating.”

Adriana Paola González

Gerente Value Access

Takeda Pharmaceuticals

“Now I feel more confident and I can argue my ideas better.”

Juan Alvarado

Coach Ontológico

“I wanted to learn something new. My expectations were met because I learned an appropriate way to tell Stories and to make them have an impact to achieve an objective. Thank you for the teaching. The content is very good. The instructor was quite clear in his way of expressing himself and making himself understood.”

Rodolfo Santillán

Supervisor

Armstrong Laboratorios

“Excellent. You will take away a pleasant experience and above all knowledge. Excellent planning and execution.”

Salvador Vergara

MSL

“Very important how Storytelling plays a role for companies, the primary thing is to know what you want to make known in order to create the bond.”

Shirley Chew

Coordinador Marketing

Gutis Ltda

“Excellent experience, Motivating and innovative.”

Dr. Eduardo Velasco Sanchez

Instructor en Simulación Medica

SimMx

“Very good, innovative.”

Luisa Fernanda Díaz Vélez

Toxicóloga

Hospital Alma Máter de Antioquia

“My expectations were met because they indeed taught me, complemented, or reminded me of practical and fundamental aspects for making powerful presentations. It is a well-structured program and easy to understand, combined with how well it is tied to the objectives of presentations. It can be a very useful tool for improving professional aspects.”

Augusto Figeroa

Gerente Médico

Novartis

“I expected to learn how to use stories to increase my productivity. My expectations were met because the type of story was segmented according to each need.”

César González

Gerente de distrito

Armstrong Laboratorios

“The demographic and psychographic profiles, in my case, are something very important to me because I interact with diverse areas and I always think about who my presentation is directed toward, and also about how I need to say things to achieve the objective of the presentation or of the learning.”

“In my work it is useful for making effective presentations that really achieve my objective, and so that my audience feels committed and reaches the learning objectives that I am planning.”

“During the course I tried to visualize, understand, and ground the concepts in the example that I worked on, and to keep them in mind when preparing a presentation. This helps me think about where I am, what I am looking for, and how I need to prepare myself to have the attention and commitment of my audience.”

“I am left with thinking about how to transmit the knowledge that matters, that helps me obtain the learning of my audience, how I should prepare my presentation, and how to modify current behaviors and create new behaviors.”

Adriana Paola González

Gerente Value Access

Takeda Pharmaceuticals

“The content was very creative. The instructor presented with great ability. I learned a lot.”

Rigoberto Unzueta

AIM

Armstrong Laboratorios

“I take away two main concepts: assertiveness and empathy. I see them as aspects that it is worthwhile to continue working on because they impact directly on communication with the team and on the way agreements, disagreements, and expectations are managed.”

“They are applicable at all times. Effective communication improves personal relationships both with external clients and with internal clients, because it reduces misunderstandings and allows for clearer conversation about needs, limits, and priorities.”

“During the activity I did maintain active attention. There were topics I did not know and they served me to expand my framework; in other cases, it was useful to reinforce concepts that”

Eduardo Aguilar

Gerente Nacional de ventas Centro

Armstrong Laboratorios

“Interesting reflection on ways to increase the impact of communication. Excellent examples, very grounded.”

Julio Ángel González Paredes

Marketing Manager

Synthon

“The instructor taught us how to sell from a micro story. I hope they continue with this content. The program is very good and so is the instructor.”

Helena Aranda

Agente de información médica

Armstrong Laboratorios

“What stood out to me the most in this activity was learning how to present any topic clearly and directly, capturing the audience’s attention from the start. This straightforward and enthusiastic way of communicating is extremely valuable for keeping people engaged and ensuring your message gets across. I see direct applications in my professional life, especially when presenting class topics or sharing results from practical exercises. It’s also highly useful when explaining processes and highlighting, in a concise and clear way, the consequences of not following them. This focus on clarity will help me communicate more effectively with both my teams and students. I believe I maintained active listening throughout the session. The examples presented were so relevant and clear that they helped me recognize past mistakes and explore new, more impactful ways to communicate. What I valued the most were those practical examples showing how to craft interesting and clear stories. They gave me a concrete guide on how to deliver messages that truly connect.”

Adriana Ramirez

Gerente adminitrativa

Escuela Colombiana de Ingeniería Julio Garavito

“This was a very important activity for me. Very dynamic and constructive.”

Lilia Espinobarros

Asesor de Enfermería

Federación de Hemofilia de la República Mexicana

“At the company where I work, we have recently received courses and certifications regarding Storytelling. This seminar helped me refine how to make that story a decisive factor in my presentations as a Medical Representative.”

Beyker De la Cruz

Medical Representative

“It was an extremely dynamic and useful activity.”

Sofía Diaz Rivera Ollivier

Gerente de Sustentabilidad

Danone

“It is an excellent activity that can contribute to your personal and professional life.”

Arely Ordóñez

Sales Representative

Specialty Pharmaceutical

“The Trojan Horse is an excellent tool for generating interest in the audience.”

“I relate it to my day-to-day because these are learnings that will serve me greatly in my presentations in my franchise, to communicate in a more assertive and effective way.”

“If I had to explain a concept to a colleague, I would choose the Aha moment, because it serves to capture the attention of my audience and inspire action and amazement, since each piece of my presentation is important.”

“I also take away what makes a presentation amazing, because it gives me structure to carry out my presentations, through the amazing promise, archetypal story, paradigmatic idea, inflection point, leadership route, and checkmate.”

Fernando Aviles

Gerente Value Access

Takeda Pharmaceuticals

“A very practical session, with very good examples and that has applicability.”

Juliana Barquero

Coordinadora de País (Costa Rica)

medixmexico

“I have more clarity about the Storytelling method and how to put it into practice.”

Moisés Malacara

Sales representative

AbbVie

“A brief and understandable presentation with great valuable advice.”

Maricruz Hurtado

Socio-Director, AHG Byomedica SA de CV

AHG Byomedica

“Very good topic. Everything ok. Everything very interesting. The instructor was well prepared. These are topics that help me improve my work.”

Evangelina Castillo

Ejecutivo de ventas

Adium México

“Excellent, exactly the knowledge I was looking for. Excellent, at this moment I am working on a digital innovation project in the company and this topic and all related ones fit me super well. I was delighted with the class.”

Rosmayra Ruiz Cantillo

Directora de Comunicaciones, Mutualser

mutualser

“This activity provided highly valuable tools to enhance the effectiveness of my presentations, especially in understanding the importance of tailoring messages based on the demographic and psychographic profiles of my audience. This approach is essential in my role, where I engage with different departments and must ensure that my message not only lands but also drives real engagement. It helped me think more clearly about what I want to achieve with each presentation, how to structure it, and how to deliver knowledge that leads to learning and behavioral change. It was an enriching experience that I will definitely apply in my professional day-to-day.”

Adriana Paola González

Gerente Value Access

Takeda Pharmaceuticals

“The most valuable part of this experience was learning how to tailor my presentation style based on both my personality and the type of audience I’m addressing. These tools are especially useful in the scientific presentations I deliver daily and in my interactions with healthcare professionals. Being able to identify different active communication styles has helped me adjust the way I communicate, making my contributions more effective and relevant for each audience.”

Carlos Rodriguez Zambrano

Líder de Cuenta

Takeda Pharmaceuticals

“Perspective to improve current leadership.”

Patricia Navas

Marketing Manager

Sanofi

“My expectations were to learn to communicate better and yes, they gave several tips to reach the necessary audience better. The instructor was very pleasant and energetic. It is an activity to learn to communicate and captivate the audience.”

Mateo Flores

MSL

“When I learned about the typology of communication archetypes, it was as if a veil had been lifted. I had always been a person who considered myself shy, without really knowing how to connect with my audience. Through this course, I discovered that my natural archetype was the Narrator and that by focusing on telling personal and authentic stories, I could not only capture my audience's attention, but also change the way they saw the world.”

“I remember one particular talk, in which I shared a deep story about a personal challenge. I used the Narrator's tools, and for the first time, I felt that the entire room was completely captivated by my words. At the end, someone from the audience approached me, with tears in their eyes, and told me that my story had given them the courage to make an important decision in their life.”

“That experience changed not only my career as a speaker, but also my personal life, because I understood the true power that sharing from the heart has.”

María Laura Méndez

Coach Ontológica y Directora de Alianza Creativa

“Of course I recommend it.”

Arturo Vázquez Leduc

Medical Manager

Adium México

“I have given many trainings that have created changes in the companies where I have worked. A more concrete example is the implementation of a quality system in the maintenance area of a food company.”

Ana Valeria Zafra

Ingeniera bioquímica

“All communication has the goal of creating a behavior change. That really stuck with me because many times, when I fail to get the audience's attention, both personally and professionally, I end up thinking that I already gave them the information and whether they use it or not is their problem.”

“I relate it to my challenges because, in practice, that approach does change the way you prepare and deliver a presentation. In my case, it managed to change my behavior because now I will worry about achieving the objective of my presentation, and not just about "giving the information."”

“If I had to explain a concept to a colleague, I would stick with this: a well-focused idea beats a thousand confused concepts or an empty story. I would advise them to ground their idea very well and focus only on it, because sometimes we want to communicate too much information or concepts that do not add value to the audience and only distract them.”

“I also take away the importance of choosing a topic relevant to the audience. It seems to me the most critical point of everything I have learned in order to capture their attention, add value, and achieve a change in their behavior.”

Ángela Martínez

Gerente Value Access

Takeda Pharmaceuticals

“Excellent”

Sergio Figueroa

Jefe

“Excellent information, thank you very much.”

José Luis Ortega Sáenz

Neuromodulation Specialist

Cortex Center

“Personal experiences were used and the dynamic that was carried out was good. A new experience with solutions for handling objections. Very manageable and real. Very fluid and a good speaker. Interactive.”

Marco Álvarez

Ejecutivo de ventas

Adium México

“I would like you to share more books and materials that allow me to deepen the topic. Thank you very much for all the recommendations. It will be very useful in its application. I liked the dynamism and agility of the instructor.”

Elba Roxana Pérez Gómez

Ejecutivo de Ventas

Adium México

“Es la puerta y el espejo para desarrollar un material que valga la pena escuchar, ver, entender y vivir.”

Macarena Corte

Coach

Paz y Cooperación

“I recommend that you participate. It will give you a lot of direction.”

Jessica Moreno

Jefe de Estabilidades

Bausch Health

“The details of the sales workshop were very good and there were very good comments from the speaker. I hope there is follow-up to a second part.”

Enrique Rodríguez

AIM, Agente de Información Médica

Armstrong Laboratorios

“Congratulations. My expectations were met with this new topic.”

Andres Somilleda

Sales representative

Armstrong Laboratorios

“My skills are being improved consistently thanks to the exercises during the program. The content is very complete.”

Cristal Diaz

MSL

Novo Nordisk

“Very good but there should be more sessions in order to strengthen and practice more. It is necessary to practice and delve deeper into it.”

José Bañuelos

Supervisor

Armstrong Laboratorios

“It's very good for learning how to make sense of public presentations.”

Carolina Rubi Higareda

Sustainability Manager

Danone

“My expectations were met because of the examples that were so clear and well explained. Thank you! Everything very good. I wanted to have tools to be able to connect with doctors through storytelling. It was very useful. The instructor is very good and knows how to get attention. The topic was very interesting and useful.”

Claudia Roldan

Agente de Información Médica

Armstrong Laboratorios

“You will discover different ways to understand the situation you're facing, allowing you to better and more deeply comprehend the main reasons for cancellation in our case.”

Ricardo Josué Torres Garcia

Customer Care Professional

American Express

“Innovative, realistic, and accurate team.”

Maria Guadalupe Campos Fernández

Médico Adscrito

Grünenthal

“I learned how to generate success stories. I was pleased with the instructor's participation and commitment. Gerardo is very didactic and dynamic.”

Cesar Perez

Sales representative

Armstrong Laboratorios

“Excellent presentation!”

Celeste Marcos

Ejecutivo de Ventas, Servitécnica Médica

Servitécnica Médica

“In day to day life, sometimes you have the false belief that you can't tell stories because everything has already been said. However, there is always something new to tell. Of the concepts we saw, the one that caught my attention the most was the "Trojan Horse." A story is not going to change people's opinion, but you have to know how to tell it to at least plant a seed, leave the door open to continue the conversation or for a question to arise from the other person. Another relevant point was starting with the question. Usually you start by trying to give the answer, even though you haven't asked yourself the question, or you give the solution to a problem that you haven't even posed.”

“Being in the Communications area, you apply it practically in day to day, whether in a press conference, when developing a statement, when facing teams in a town hall or a sales convention. After all, in the area you dedicate yourself to telling the company's story, so it is undoubtedly being very helpful.”

“Yes. The way the concepts were presented, combining theory with practice, was very useful. The dynamics of the presentation and being able to learn directly from Gerardo was also very helpful.”

“I'm taking away the practical exercises and the ability to learn from the other practitioners. I liked the contrast exercise, especially for the diversity of methods that can be used.”

Andrés Hernández

Gerente Communication

Takeda Pharmaceuticals

“Recommendable, it is a simple and applicable methodology that refreshes us on both the rationales and emotional triggers when carrying out our daily interactions.”

Oscar J. Peña

Entrenamiento Área Comercial

Sanfer

“Excellent talk. The content was very enriching and educational. The instructor was very clear. The strategy was definitely enriched.”

Héctor Martínez

supervisor

Armstrong Laboratorios

“Totally recommendable.”

León Luna

Financial Advisor

AB Mauri

“The content was very enjoyable.”

Juan Arguelles

Ventas

Armstrong Laboratorios

“It is a very good topic to learn and apply in the field. Good presenter.”

German Paredes

Sales representative

Armstrong Laboratorios

“It is a wonderful strategy for managing time and skills.”

Ricardo Mercado Vázquez

“I found all the concepts very interesting and applicable. The greatest value of the activity was the clear approach to topics that often arise but are not always properly addressed. I see a direct application in my area of influence, especially in marketing.”

Patricia López Conde

Brand Manager

“Highly recommendable.”

Xavier Arostegi

Production Manager

AMES - Sintered metallic components

“During Julie Kim's visit to Mexico as the incoming CEO of Takeda, I faced the challenge of coordinating multiple teams—global, regional, and local—with different priorities and communication styles. As part of the organizing committee, I needed to ensure that Mexico's key messages were visible and that the experience would have an impact beyond the in-person event.”

“To solve this, I applied storytelling concepts to build a clear narrative with emotional connection, focused on diversity, equity, and inclusion, and on Mexico's strategic role within Takeda's emerging markets. That narrative served as a common thread to align the teams and generate a coherent and meaningful experience.”

“Based on this experience, I began implementing concrete practices: messages with strategic intention to position topics relevant to Mexico within Takeda's global context, effective moderation by organizing and moderating the virtual town hall with regional teams and coordinating colleagues from Colombia and Argentina, and emotional connection with the audience by using stories and examples aligned with the organization's values to achieve greater engagement.”

“I also took actions to integrate what I learned into my professional life. I actively involved myself in high-impact spaces such as the organizing committee to connect with global and regional teams, applied storytelling techniques in internal communication to ensure a clear and emotionally relevant common thread, and assumed a leadership role by organizing the town hall and moderating the question-and-answer session, which helped me position myself as a reference in my area. On a personal level, this experience reinforced my motivation to continue developing my ability to connect with others through authentic and meaningful stories.”

“The main challenges were the diversity of roles involved in organizing the visit, remote coordination, and the need to generate impact in a short time. To address this, I adapted the tone and approach of messages according to the audience so that each team felt included and represented, used storytelling as an influence tool so that Mexico's key messages would be recognized at the regional and global level, and was assertive and empathetic, which facilitated collaboration between teams and the success of the event.”

Andrés Hernández

Gerente Communication

Takeda Pharmaceuticals

“I was hoping to better understand storytelling as an aid in the quick visit. Yes, my expectations were met because the instructor presented it well, contextually.”

Marisol Moreno

Agente de Información Médica

Armstrong Laboratorios

“Very interesting what was presented. Highly recommended.”

Nayana Rojas

Líder de área

Order Tech Latam

“Taking the different courses with Gerardo has helped me improve the way I communicate because I have learned to transmit my ideas in a clearer, more effective way, with greater impact. The techniques he teaches us are very easy to apply, but they generate great results in how we express ourselves and how we connect with others. Since I finished the courses, I have seen notable improvements in how I relate to my clients and in the results I get in my businesses.”

Pablo Perales

Coaching y Consultoria para Negocios Pequeños

“What is different about Gerardo and his team is that they really know everyone behind it all. I wanted a strategic mind that would tell me where to take my business in the coming years, a clear vision of how to scale this and how to get results. He really helps you ground your ideas. Being with Gerardo generates a business system that makes you grow. He has a systems vision, long-term, and the strategies I've developed with Gerardo are specific to me. For me it has been a transcendental point in my business.”

Regina Righi

Fundador

centro

“Excellent! I would like to delve much deeper into this topic.”

Kelly Rendon

Clinical Trial Coordinator

Clinica Somer

“Excellent topic. I received tools on how to call and capture attention. The content was very necessary to have an approach with the client. Very good instructor. These are important, cutting-edge topics.”

Sonia Espinosa de los Monteros

Supervisor

Armstrong Laboratorios

“If I could recommend this activity I would say that you always learn something new, it seemed very useful to me. It helped me have more information to organize and synthesize my slides.”

Daniela Belmont

Medical Head LatAm

Bayer

“It was good material. I think I can put the content into practice.”

Annel Robledo Vera

Ejecutivo de ventas

Adium México

“It is valuable information that summarizes diverse ideas effectively, with a very well-defined structure and purpose.”

Marvel de Jesus Hernandez Perez

District Manager

Merck Sharp & Dohme

“Excellent recovery to expand knowledge on how to give a presentation.”

David Sosa

Process Manager

“It is a webinar with an innovative topic that questions an organizational model that everything seems to indicate is reaching the end of its cycle”

Roxana Aguilar

Consultant

Rox La Alquimista

“It is a presentation, punctual, interesting and concise.”

Beatriz Lopez

Jefe de Proyectos

“My expectations were to improve my skills and strategies for making professional presentations. Generate a common language as an area to make presentations. Build confidence with speakers. Now we all understand the path to present in an amazing way and I also learned and organized things that I previously had as separate knowledge. It seemed practical to me, and communicated in a dynamic way. I liked that it was designed as a series of steps, with exercises to solidify the knowledge. This program will help you transform the way we understand how to make a presentation, making it interesting, practical and professional, and with a series of replicable steps.”

Glieb Troncoso

Medical Marketing Specialist

Reckitt

“Excellent speaker, very current topic. I found the information very valuable.”

Cyrenia Sánchez

Director de Unidad de Negocio, Metabiocs LTD

Metabiocs LTD

“I loved it!”

EDUARDO MATOS PRADO

Medical Manager

Centro Medico SEMEDIC

“Very good seminar I truly recommend it, great learning.”

Pedro Lopez

Especialista

“I took away the complete process of "sharpening the axe" with its 8 steps: connect with your audience from the first moment, research and understand who they are to adapt your message, identify the motivations that drive your audience, discover what moves people to design relevant messages, differentiate your presentation, define the unique approach that will make your presentation useful and memorable, focus your efforts to generate tangible impact, plan your presentation based on a result, transform your ideas into concrete actions of your audience, identify what behaviors you need to inspire in your audience to achieve that result, transmit the knowledge that really matters, design content that fills the learning gaps of your audience, design moments for your audience's memory, create emotional experiences that facilitate message delivery, group the artist's tools, prepare all necessary resources for flawless execution.”

“The most relevant point from my perspective is identifying the motivations that drive our audiences. I believe that makes a big difference in transmitting messages according to our target audience. This allows us to ensure that the messages reflected in our presentations can have a clearer communication objective and much more forceful.”

“From my perspective, something that is applicable to my work and personal life is focusing my efforts to generate tangible impact. I agree that we should try to transmit messages through experiences that allow us to have results that can be measurable and tangible, to achieve that the knowledge we transmit can be applicable. An example in my work is the complexity of health system information. We must be able to transmit the information in a way that Account Leads or our different audiences can use in their daily activities the information we share with them.”

“Regarding the course, I find the videos interesting. I consider that the content in the materials is very useful for my work and the personal life examples also provide a different perspective that I find interesting.”

“The use of theoretical concepts and downloadable material exercises seemed very useful to me, not only for the purposes of the course but also for preparing our presentations and information in a more attractive way.”

Iyari Gómez López

Value Access

Takeda Pharmaceuticals

“Very important and very useful things related to communication and public speaking became conscious.”

Eliseo Maldonado Gonzalez

Gerente MSL Cardiometabolismo

Novo Nordisk

“For me it has been a turning point, a before and after, knowing that before the presentations I gave made no sense compared to what there is now.”

“I have been able to implement it even in my practice in techniques with certain patients, or even I have a YouTube channel, I have implemented it in my YouTube channel.”

“It has been a very good experience for me because I have been able to implement it even in my practice.”

“For me it has been a very good experience and I do recommend it.”

Enrique Ibarra

Dermatólogo

Galderma

“Seeing the key points of others and the perspective of the speaker helps you also build your own point of view.”

Leny Pérez Díaz

Coordinador de Investigación Médica

Laboratorios Columbia

“Useful and interesting activity.”

José Ignacio Linares

Business Consultant

JIL Consultancy

“Interesting, light and captivating.”

Juan Pablo Cruz

Business Development Director

“Go for it! Truly, you are going to learn a lot.”

Andrés Somilleda

Sales

“It gives me key tools to improve my interactions.”

Jairo Jimenez Loaiza

Medical Sales Representative

AstraZeneca

“It was good and it has important points that you can apply.”

Carlos Alejandro Luna Ruiz

Manager

Envases TP CO

“How to create an amazing presentation, including the amazing promise, archetypal story, paradigmatic idea, and inflection point, so that it is persuasive and motivates my audience to action.”

“This is completely related to my daily activities and interactions with internal and external stakeholders, since all my interactions must create a sense of action in my interlocutors, and not remain only in informing.”

“If I had to explain a concept to a colleague, I would choose the Amazing Promise. It is starting off on the right foot in which, if you state your promise appropriately, you break down the barriers of resistance of the audience and generate interest. Thus, the audience gives value to what you are going to share with them from the beginning.”

“In general, I take away finding the best way to communicate what I want to convey to my interlocutors and that my words are persuasive to incentivize my interlocutor to action.”

Itzel Garibay

Gerente Value Access

Takeda Pharmaceuticals

“Afraid to speak in public? I will recommend a class for that.”

Esteban Sandoval

IT Manager

Vasoking

“The concepts that impacted me most were how to generate contrast in your presentations and how to incorporate a story. It became clear to me that these two elements help sustain attention and give direction to the message.”

“I applied it directly in the presentations I prepared to seek greater impact. As I advanced in the activity, I tried to identify what story I could incorporate based on the examples and, consciously, I was looking for where the contrast was so that the main idea would be understood with more force.”

“Specifically, I take away the idea of creating a launching story: an opening with enough context and tension to generate interest from the first minute and prepare the ground for the rest of the presentation.”

Jorge Mendez

Director Asociado Acceso

Takeda Pharmaceuticals

“I recommend this activity to people who are not familiar with content creation applications.”

Karen Palacios

MA

Bayer

“Great learning. Everything ok. The content is quite interesting. The instructor is very dynamic, we don't lose attention.”

Iliana Zarate

Ejecutivo de ventas

Adium México

“The trainings with Gerardo Betancourt have been of great value to my life. The coaching, the mentorships, have helped me be a much more visionary leader, much more strategic, more focused on results. They have opened a different and much broader perspective for me, in what is the profession of being a speaker. Without a doubt, I recommend this type of training to you, that you invest in yourself, in your future, in your career, in your dream. If you have this passion, if you have this dream, welcome! I invite you to join us, see you inside, colleague.”

Pablo Perales

Coaching y Consultoria para Negocios Pequeños

“Telling a specific story will capture the attention of people or clients with specific or defined psychosocial styles.”

Rafael Guillen

Medical Sales Representative, MSD

Merck Sharp & Dohme

“Lo recomendaría a mis compañeros de trabajo.”

Lesly Serrano

Auditoría

RACSA

“They met my expectations with new tools and their application in clinics. Excellent program.”

Gustavo Gonzalez Leal

Agente de información médica

Armstrong Laboratorios

“Everything very good. Excellent instructor.”

Esperanza Meza

Ejecutivo de ventas

Adium México

“Very interesting the types of leadership and everything regarding Storytelling. Thank you.”

Dulce Cortazar

Sales Representative.

Lundbeck

“The event and its content were very complete. The Doctors gave me feedback that in addition to the medical content, the training for giving presentations and talks was useful and pleasing to them. The instructors were very prepared and engaging. Excellent and enriching in knowledge.”

David Hinojosa Ferrara

Field Medical Lead Immunology

UCB México: Inmunología

“Interesting topics are addressed and everyday ones from a different perspective.”

Gabriel Fernández de la Rosa

“Good presentation, very practical and useful.”

ANTONIO ESTRADA SANCHEZ

Manufacturing Supervisor

Foxconn

“Do not miss it. It is a very current topic that shows us where we are heading in the configuration of organizations.”

Alcibiades Batista Gonzalez

Regulatory Affairs Coordinator

Colpal

“Very good. Easy and simple, very good points covered.”

Armando Ferreyra

Supervisor

ONU - United Nations Children's Fund

“It is difficult to summarize how much this wonderful program has contributed to my personal and professional life. For me, today, it represents the bridge that connects my Dreams with their materialization. That is, it is the transformation process that has allowed me to make real what I once only looked at from afar without knowing how to begin. I remember the day I gave myself the opportunity to listen to a conference by Gerardo Betancourt. Something caught my attention, I registered, I entered, I listened carefully and thus I made one of the best decisions of my life. Joining the program has been an awakening, discovering a world I did not know, understanding that there are very powerful and completely accessible tools that are the key to opening the door to success. It has allowed me to grow as a person and as a professional, it has made me feel happy, secure and empowered, confident in my talents and with complete clarity about the steps I must follow, understanding that now it depends on me, on my love, effort and dedication to the program. I want to summarize my experience by saying that this is the compass that gives me the "direction" toward fulfilling my life purpose. It makes all the things I love deeply finally make sense and have direction. That is why I want to share the message and invite many to that, as I did one day, dare to make the best decision of your life. Thank you to Gerardo Betancourt and his wonderful team for changing lives and turning dreams into reality.”

Karen Alpizar

Coach y Conferencista

“I love the dynamic that Gerardo manages, it is truly inspiring for making AMAZING PRESENTATIONS. From the first workshop onward, nothing is the same, the visionary within us begins to awaken.”

Karime Salome Lerma Sanchez

“It is very agile and practical, it goes straight to the topics of interest.”

Eduardo Hernandez

Soporte de aplicaciones

“It makes you go much better prepared and much better equipped to give any presentation, to understand very well how to direct it, how to conduct it, and how to have control of them to achieve the objective you are looking for. I think that is crucial and I think that is how I feel today, after having had this experience with you.”

Mauricio Munayer

LATAM Commercial Manager

AbbVie

“You allowed me to understand that there is always opportunity for change. For me the most important thing is that we benefit someone and that benefit reaches the patients, breaking with the way I was doing things by using this methodology. I had never had a methodology and it is the greatest gift I am taking with me. Since we started with the coaching, I have been making presentations in which I have incorporated this methodology and it is working better for me than the one I was using until 6 months ago. I feel very happy to have had this opportunity. I will definitely recommend it.”

Flora Ojeda Ornelas

Ortopedista

Hospital Ángeles del Pedregal

“I loved it!”

Carla Ramirez

Sales Representative, Eli Lilly and Company

Elly Lilly and Company

“The truth is I felt very identified with the concepts. It was super enriching and dynamic, easy to follow and absorb!”

Natalia Scioscia

Customer Engagement Associate, Novartis

Novartis

“You can learn new concepts.”

Lesly Serrano

Auditoría

RACSA

“Very digestible and applicable information.”

PAULA Monterrosa

Farmer

yaralatinoamerica

“I liked it a lot.”

Sandra Idalí Montes Delgado

Gestor de Riesgos

“It has a very good approach, with current materials and super interactive.”

Silvina Brienza

Regional Lead

Bayer

“They met my expectations of training me.”

Guadalupe Nepomuceno

Sales representative

Armstrong Laboratorios

“It is a very interesting course.”

Allan Jonathan Romero Ceron

Asesor Médico. UpPharma, Asesor Médico

Up Pharma

“It is an enriching activity, with very valuable information that can be applied in all areas of life and in diverse situations.”

Alejandra Nunez

Ria Money Transfer

“Very useful for the product specialty that I handle.”

Silvia Segura

Sales Representative

Siegfried

“They met my expectations because it is a more pleasant way to approach things qualitatively. I would have liked the videos to be more dynamic. Gerardo was very pleasant and energetic.”

Eduardo Alvin Gonsenheim Ibarra

Agente de información médica

Armstrong Laboratorios

“A course that changes your mindset.”

Daniel Alvarez Rendon

Customer Service Supervisor

Veritiv México

“I want to widely recommend Leaderlix because even though I had a certain degree of experience, they gave me tools that helped me structure my presentations, some very interesting tips and the experience of people who have been at TED or at some other conferences, who have much more experience than me, synthesized in a very digestible way. I widely recommend this course.”

Joel Encinas

Cirujano Plástico

Galderma

“Highly recommendable.”

Sergio Gómez

Maintenance Technician

FACTOR Ingeniería y Decoletaje

“My expectations were met. I loved the talk. It was dynamic, real and very grounded and Gerardo was very empathetic, cheerful and unpretentious. Excellent. I would like to receive more, it felt very real to me.”

Maribel Gonzalez

Agente de información médica

Armstrong Laboratorios

“Deep reflections on the creation of history.”

Manuel Hernandez

Gerente Distrital

Laboratorios Silanes

“To share that in the course you can learn to improve communication and be able to resolve conflicts effectively, that the benefits the course shares are active listening, increase empathy and develop skills to handle objections effectively. This will allow you to reach your objectives and improve your performance.”

Rene Hernandez

Customer Care Professional

American Express

“It is an interesting class to grow personally and professionally.”

Angel Dudiel

Operator

Abaevzla

“Indeed you learn to make amazing presentations. You understand the process, the mechanism, the structure and I think that is what is valuable. It is very important to learn this structure because it applies to all topics.”

Homero Santiago

Publicista

“My expectations were to have tips to be more effective in presentations and they were met because the information they shared with us is applicable to our dynamics. The instructor masters the subject and is very active. The workshop will give you tips to be more effective in your communication.”

Jorge Higuera Benitez

Director Medico

Reckitt

“One of the most important achievements I had when I was able to work with Gerardo was creating my first book, the ability to tell the story in the correct way, following a methodology and the steps that I had learned with Gerardo.”

Ángela Ojeda

Conferencista, Autora y Emprendedora

“What impacted me most about this masterclass was the Storyleading approach: it is not just about telling a story, but about leading through it, generating a real emotional connection with the audience and guiding them toward a concrete action or perspective. This approach seemed powerful to me, especially when combined with two key elements: communication with charisma, to capture and sustain the audience's attention, and the integration of Flare and Spark, which add creativity, spark and identity to each message. From my role in Marketing Direction and Anthropomarketing, I found multiple ways to apply these concepts. On one hand, in the development of brand narratives that resonate with consumers' values and emotions. On the other, in training teams to communicate with greater charisma and empathy. Additionally, the incorporation of Flare and Spark inspires me to design more creative campaigns that stand out in a saturated environment and that truly connect with the audience from a more human place. Throughout the entire session I developed active listening. Gerardo Betancourt's clarity in presenting the concepts, as well as the practical activities and interaction with other participants, made it easier for me to stay focused, grasp the details, and apply the knowledge in a concrete way. This way of learning helped me better internalize the techniques seen. The greatest value I take from this experience is precisely that fusion between narrative and anthropology applied to marketing. Understanding how to lead with stories, and doing it in a charismatic and creative way, opens new possibilities for connecting with people genuinely. It is not just an improvement in communication skills, but a transformation in the way of generating impact with meaning.”

Dr. Benito Gutiérrez

Editorialista y Consultor

Antropomarketing

“Congratulations on the great work. Excellent and very dynamic.”

Marcela Pelayo

Aim

Armstrong Laboratorios

“This activity was profoundly meaningful for my professional development, as it helped me realize the power of storytelling to inspire, motivate, and create genuine connections with different audiences. One of the most impactful concepts was understanding the “level” from which one communicates: survival, what’s necessary, adventure, the special, or the important. I now see how essential it is to identify where our team is emotionally and guide them toward a higher level of commitment and purpose. I can apply this insight directly in three key areas of my professional life: as a pediatrician, when talking to families about serious or chronic conditions; as a university professor, to better engage medical students and facilitate their learning; and as Vice Dean of a School of Medicine, to lead innovation and drive cultural change within our organization. Throughout the session, I practiced genuine active listening. The speaker’s energy and clarity made it impossible not to engage deeply. The greatest value I took from this experience was realizing how much I still have to learn about storytelling—and how essential it is as a tool for leadership and professional growth across the many roles I fulfill.”

Dr. Alcibíades Batista González

Vicedecano de la Facultad de Medicina

Universidad Autónoma de Chiriquí

“I see it within Bayer. There are various teams: there is the Cardiology team, there is Oncology, Specialized Medicine, Women's Health. And honestly the Cardio team that took this course... you can see an abysmal difference. And I say this with all the confidence and emphasis that it deserves, because the fact that the cardio team presents itself, is in these forums and uses this methodology enhances and stands out among the others, because it has served us to hook the attention of the attendees. So it has been something that has brutally made the difference.”

Ayin Alvarado

MSL

Bayer

“Excellent the speaker's perspective and very interesting the concepts.”

Gustavo Kantor

Médico Hematólogo

Hospital Durand

“The method for creating Amazing Presentations will help me transmit my small and large learnings in a clear, structured, and striking way, thus enhancing the impact caused on the audience. It is an excellent tool to influence positively and effectively in my work or personal environment.”

Tania León Juárez

Technical Office, Oficina Técnica de Audi

Audi

“Excellent advice for improving communication and correctly conveying what you want to say.”

ALICIA ELIZABETH ROBLEDO GALVÁN

Presidente Ex Oficio de la Academia Mexicana de Pediatría

Academia Mexicana de Pediatría

“A presentation that fulfilled the objectives very well, clear, dynamic and that definitely invites you to learn more about it.”

Karina de los Santos Mendoza

Coordinadora de Farmacovigilancia

Schwabe

“I improved my way of communicating in front of small and large audiences, and I have greater confidence in myself to convey clear messages that generate a call to action. I also perceive that the confidence with which I now communicate, combined with hard data, generates more trust and credibility with my interlocutors.”

“A concrete example was that I had been searching for months for a meeting to present Ixazomib to ISSSTE, and with the changes in the way I communicate with decision makers, in the last 2 weeks they gave me the appointment and furthermore the presentation was very successful.”

“The impact is also noticeable in day-to-day life. It is noteworthy the way I now communicate: I feel more confident in generating messages, I am more punctual in conveying them, I don't go around in circles with the topics I want to address, nor do I ramble. Personally the change has also been considerable, because my communication with my children, husband, family, and friends now generates a more positive impact.”

“If I had to present evidence, I would have liked to have a recording of my way of presenting 6 months ago and now, but since I don't have one, I believe my colleagues and supervisors can be faithful witnesses to my evolution. What I can document is the change in my PowerPoint presentations, because there you can clearly see my evolution between how I did them 6 months ago and the presentations I create now.”

Itzel Garibay

Gerente Value Access

Takeda Pharmaceuticals

“I had the opportunity to become more aware in relation to the things I need to improve in order to further develop my communication skills. The concepts are clear, and I really liked the practice in each activity.”

Carolina Osorio

MSL

Novo Nordisk

“Excellent storytelling Masterclass. Now, to apply what I learned in future presentations. What a challenge! A thousand thanks and greetings from Buenos Aires, Argentina.”

Analía Barro

Assistant Professor

“We learned that through the experiences we have, we foster motivating and exotic moments. Very interesting and motivating to be interacting in this type of talks. They are very dynamic, they manage to capture your attention. I really like the way they carry out the dynamic.”

Jonathan Vilchis

Ejecutivo de Ventas

Adium México

“The classifications of communication types of a leader were the most interesting for me. I can develop them with my work team, as we are part of the technical service present with our clients. My intention was to listen actively to understand the examples that were given, since they enriched my ideas. The greatest value was knowing that there are different ways to communicate with the team, and this makes the difference between success and failure, as we are an important part in taking the direction of the team.”

Justino Arriaga

ESPECIALISTA

Siegwerk

“It is a course that will help you polish your skills.”

Luís Flores

Customer Care Professional

American Express

“It is extremely important.”

Rafael Gonzalez

Jefe

“This program helped me generate solutions to professional and personal issues, making conversations a good experience.”

Juan Hernández

Customer Care Professional

American Express

“Thanks to the explanations from the doctors and the objection handling session. Everything was good. The content was very complete. The instructor was excellent.”

Alan Morales

Ejecutivo de ventas

Adium México

“The most interesting thing was studying your audience and the idea of "1 hour of preparation for 1 minute of presentation". I'm going to apply it when it's my turn to present at Mexico's townhalls. I'm taking away "change if you want to improve" and the effective affirmations. Also the impact of the beginning and winning over the audience.”

Fernando Borras

Head of Business Operations Mexico

Takeda Pharmaceuticals

“Excellent presentation! I acquired new knowledge to turn a presentation into an amazing presentation.”

Adolfo López

Process Engineer

Apotex

“The impact of Gerardo as a coach in my session was very effective because he takes you by the hand and literally goes through all the steps to achieve the objective. Unlike other coaches, who only try to explain certain parts of the methodology to leave you wanting and buy the next one. No, here it is effective, from the first course you are already obtaining that learning that will last you a lifetime.”

David Ramos

Editor

ACI Prensa

“Participating in this activity helped me realize the powerful influence stories can have on people. Gaining this new perspective has given me a valuable tool that I can apply both in my daily work with colleagues and in interactions with students. What I appreciate most is how the concepts explored enable the creation of meaningful and lasting relationships. This experience encourages me to move from reflection to action, applying what I’ve learned in my professional routine.”

Diego Maldonado

Subgerente Comercial de Medios de Pago

BanEcuador

“The result is being able to incorporate a personal story that manages to impact and capture the audience's attention to communicate the message efficiently.”

“A specific example was during the assessment process for the Business Case presentation. There I used the result of the last government bidding process to communicate the opportunities that would present themselves to the executive committee, and I also incorporated the personal experience and that of the team throughout that successful journey.”

“Following the BC presentation and a presentation during the convention on results, status and monitoring of bidding processes with the government, the opportunity arose to be promoted as Commercial Director, also assuming responsibility for Private and Customer Care.”

“The impact I notice is in the way I present. Before I focused on giving concrete data, getting to the point and somehow finishing early. Now I try to enjoy the presentation by incorporating anecdotes and stories from the process to connect with the audience, and also to seek what the audience needs or what is important to them, in such a way that I incorporate the message that interests them and their benefit.”

Alejandro Balboa

Director Asociado Comercial Institucional

Takeda Pharmaceuticals

“Excellent session.”

Tesy Gutiérrez

MSL Cardiovascular

Sanofi

“Motivating and innovative. Excellent experience.”

Eduardo Velasco Sanchez

Simulator Instructor

SimMx

“It's an excellent presentation with practical ideas to improve your presentations!”

Luis Eder Flores

Capacitador Fuerza de Ventas

Adium México

“What I took away the most were the communication topics.”

“I can apply it in the work area, especially in the way I relate to others and transmit ideas on a day-to-day basis.”

“Yes, it was something new and different for me.”

Mauricio Mijail Rodriguez Mendoza

Gerente Health Economics and Outcomes Research

Takeda Pharmaceuticals

“It will help you have a better focus when making a visit.”

Alexander Sánchez

Gerente de Distrito

“Recommended. Valuable and consistent information.”

Adner Lucero

Underwriting Coordinator

Seguros GYT

“Very clear information, great proposals. Definitely the possibility of developing the 6 edges of leadership is in our hands. I would like to receive more information.”

Mónica García

Medical Specialist

“Clear and concise. Excellent Gerardo.”

Andres Hernandez

Sales Management Specialist

“You will find valuable information to improve your public presentations.”

Gema González

Key Account Manager Sr

CSL Behring

“You will learn a communication model that can help you build concrete and effective conversations.”

Joaquín García

Sr. Training Manager

Teva

“Taking the course allowed me to grow and learn to share knowledge and information with the purpose of changing ideas based on values. It made me try to be more empathetic with the needs of my audience, and be more focused on real needs through assertive and empathetic communication. I'm going to tell you, it was a Monday, I was invited to give a talk about a drug they have and the manager is, is a doctor. She is also my friend since we were in high school. And it was very ah demonstrative because there were two of us, we are both cardiologists, we are both graduates from the same hospital. We are the same generation, but he had not taken the course and I had. So, objectively my talk was much more attractive to the general practitioners because they were general practitioners, they are MSLs than my friend's, and I remembered you a lot because they took us to the roof garden of the hotel. So you couldn't see anything. So we had to make a presentation a bit less dependent on the slides, so then, he asked me hey, I've known you since high school, we even lived together for a while during internship, what a good presentation. How did you do it? Well, I took a course.”

Dr. Manuel Gaxiola

Médico Internista y Cardiólogo Intervencionista, Adscrito a Hemodinamia Hospital de Cardiología

Centro Médico Nacional, Siglo XXI, Adium

“A very good activity for focusing strategies.”

Manuel Rodriguez

MSL

Bayer

“I definitely recommend it. It gives very appropriate guidance on the steps you have to follow to make a presentation in an organized way. It is easier to capture the audience's attention with this method. It breaks the barrier of always making slides the same way, it makes it more dynamic. It does generate a change. I consider the method to be very good and in fact I have already been implementing it in my presentations.”

Dr. Andrés Cobaleda

Ortopedista

Hospital Ángeles Metropolitano, Adium

“My expectations were met, it clarified the concept of the type of stories we can create to attract doctors' attention. Thank you, I hope we have more training sessions. The content is very good, although it seemed brief to me, I wish it could be longer. The instructor seemed very good to me, thank you, attentive and dynamic.”

Alejandro Almaraz

Agente de información Médica

Armstrong Laboratorios

“This activity seems functional to me.”

Rosa Isela Aguilar

“Regardless of how comfortable or uncomfortable you feel giving presentations and speaking in front of an audience, we always have something to learn. It is for all types of characteristics and profiles. I think it is a very good program.”

Dra. Natalia Rossiere

Gerente Médico

Galderma

“I liked the masterclass. Very complete and applicable.”

Merari Duarte

Medical Science Liaison

Merck Sharp & Dohme

“If you need to understand how to be an inspiring leader, this masterclass is for you!”

Armando Ferreyra

Supervisor

“It is a basic training.”

Xitlali Martinez

MSL

Bayer

“They expanded the ways I see things. It was excellent. The content was very fun and effective. The instructor was very good.”

Berenice Casas

Ejecutivo de Ventas

Adium México

“I would definitely recommend it, I would tell them that it is a method that will help you make presentations that interest your audience and make your idea pragmatic so that it helps you improve your objectives.”

Guadalupe López

Gerente Regional Dermocosmeticos

Up Pharma

“I liked it a lot, they are tools very applicable to our work. Expectations were met and they also gave us other tools and advice on how to make a presentation, how to present and what graphics to use.”

Julieta Rosas Silva

Representante de Ventas Inmunología

AbbVie

“I liked the presentation, very dynamic.”

Laura Jiménez Ferreira

Analista de Comunicación en Baxter

Baxter

“It gave us the perspective of what the doctor thinks when we promote to him. I liked it very much. Very good and very complete content. The instructor is very dynamic and good at explaining. It gives sales tips that you hadn't seen.”

Ana Muzwuiz

Ejecutivo de ventas.

Adium México

“It has inspired me to continue presenting in public, because I feel the service to other human beings.”

Santiago Gómez Giraldo

Coach Ontológico

“Excellent content. It exceeded my expectations because I thought it was just an explanation workshop, instead it was very dynamic and entertaining. Gerardo is very good in his way of explaining and giving the workshop.”

Carmen Verduzco

Representante Médico en Servier

Servier