Blog
How to Strengthen My Arguments and Avoid Controversies When Speaking in Public
Learn how to present solid arguments and handle controversies effectively with our 4-step approach.
Gerardo Betancourt · Apr 1, 2026
Blog
403 articles on leadership, communication and professional development.
Blog
How to Overcome Barriers in Scientific Communication in Pharmacovigilance
Explore how the science of pharmacovigilance can transform risk communication in the health industry.
Gerardo Betancourt · Apr 1, 2026
Blog
3 Scientific Communication Trends According to IAB México and How to Close the Generational Gap Between Health Actors and New Communicators
This article analyzes how even the most digitally immersed leaders, like Gary Vaynerchuk, face challenges when adapting to new technologies.
Gerardo Betancourt · Apr 1, 2026
Blog
The Goliath Syndrome: Why Do Leaders Suffer from Insecurity?
Explore how leaders face insecurity, and how body postures can influence your confidence.
Gerardo Betancourt · Apr 1, 2026
Blog
Pharmaceutical Sector
92% satisfaction and retention of KOLs in activities throughout the year.
Gerardo Betancourt · Apr 1, 2026
Blog
Sector Startup
Savings of .85 USD in CPL in Performance campaigns.
Gerardo Betancourt · Apr 1, 2026
Blog
Services Sector
More than 300 new qualified leads at events where our speakers participated during the training quarter
Gerardo Betancourt · Apr 1, 2026
Blog
Consumer Sector
$1.2 Million in EMV after Story-Media Training
Gerardo Betancourt · Apr 1, 2026
Blog
Direct Sales, Not Prescriptive
14% increase in conversion rate in key meetings
Gerardo Betancourt · Apr 1, 2026
Blog
How to Prepare for a Business Presentation with Institutional Decision-Makers
Discover how to prepare and execute high-impact presentations when everything depends on a single opportunity.
Gerardo Betancourt · Apr 1, 2026
Blog
Do "History is Written by the Victors" or "Those Who Write History are the Victors"?
Discover how storytelling can transform crises into opportunities, allowing you to take control of the narrative and position yourself as a leader.
Gerardo Betancourt · Apr 1, 2026
Blog
How to Convert Scientific Information into Action in the Age of Artificial Intelligence
Explore how to activate opinion leaders as key agents to facilitate scientific information in a world flooded with data.
Gerardo Betancourt · Apr 1, 2026
Blog
How Global Science-Based Companies Achieve +3X ROI by Increasing Credibility with HCPs through KOL Speaker Programs
Discover how to maximize the impact of your launches and relaunches in the healthcare sector with a strategic KOL Speaker program.
Gerardo Betancourt · Apr 1, 2026
Blog
The Meaning of Amit Elor's Micro-expressions Upon Winning the Gold Medal for the United States in Freestyle Wrestling at the Paris 2024 Olympic Games
On August 5th Amit Elor won the gold medal in the freestyle wrestling category at the Paris 2024 Olympics. In this case we will be analyzing her non-verbal language through Dr. Paul Ekman's PACS system.
Gerardo Betancourt · Apr 1, 2026
Blog
8 Trends to Eliminate Bosses from My Organization and Transform Them into Leaders of Self-Organizing Teams
Learn and understand the difference between being a boss and being a leader, and discover how to apply the 8 trends from the most progressive companies to create an environment.
Gerardo Betancourt · Apr 1, 2026
Blog
Watch Snoop Dogg thank himself after receiving Hollywood star
Watch Snoop Dogg thank himself after receiving Hollywood star
Perla Torres · Apr 1, 2026
Blog
Steven Johnson on Pasteurization
Steven Johnson on Pasteurization
Perla Torres · Apr 1, 2026
Blog
President Obama sings Amazing Grace
President Obama sings Amazing Grace
Perla Torres · Apr 1, 2026
Blog
Will Stephen Presentation
Will Stephen Presentation
Perla Torres · Apr 1, 2026
Blog
Pathos with Joshua Chu-Tan
Pathos with Joshua Chu-Tan
Perla Torres · Apr 1, 2026