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Ideas, analysis and perspectives on leadership, communication and business results.

Elon Musk, Tesla and Steps to Manage Your Collaborators' Emotions in Times of Uncertainty

Discover how Elon Musk faces uncertainty at Tesla and learn 5 key steps to strengthen internal certainty in your organization.

Miss Universo and Seytú: A Lesson in Strategic Communication and Personal Branding

Discover how Seytú, a Mexican makeup brand, used Miss Universo 2024 as a platform to demonstrate the power of storytelling,

From Dibu to Ibu Martínez: Humor and Culture Merge in Genomma Lab's New Campaign

Genomma Lab's campaign transforms 'Dibu' Martínez into 'Ibu Martínez' for Ibu 400.

How CEMEX Is Strategizing KOLs to Increase Awareness with Key Stakeholders

Discover how CEMEX boosts its visibility and leadership in construction with Masters del Concreto

Novo Nordisk launches the first medical influencers forum in Mexico

Novo Nordisk launches the Novo Digital Lab in Mexico, a pioneering forum to train doctors in digital marketing and transform them into 'medical influencers'

Scott Boatwright: The New Growth Architect at Chipotle and Brian Niccol's Most Strategic Decisions as Captain at Starbucks

Discover how Starbucks and Chipotle are transforming corporate leadership with an agile and decentralized mindset.

Robotic Surgery and Augmented Reality: A Milestone in Medicine from Chile

Innovation in surgery from Chile: the world's first robotic operation combining augmented reality and 3D improves precision and paves the way towards.

Bayer drives expansion of its plant in Mexico, strengthening its commitment to innovation and self-management

Bayer announces an investment of 1,100 million pesos in its Lerma plant, Mexico

Cofepris approves highly effective vaccine against Respiratory Syncytial Virus for elderly adults in Mexico

Vaccine approved in Mexico for elderly adults: Cofepris authorizes a GSK dose with high efficacy against Respiratory Syncytial Virus

Armida Zúñiga Estrada assumes direction of Cofepris

Armida Zúñiga Estrada is appointed head of Cofepris by Claudia Sheinbaum. With a solid track record in sanitary regulation and certifications.

TikTok Success: 3 Food Campaigns that are Captivating Generation Z

Discover how food and beverage brands are succeeding on TikTok by connecting with Generation Z through creative and authentic campaigns.

FDA: Neuralink's "Innovative" Blindsight to Help People with Blindness Recover Their Sight

Neuralink, Elon Musk's company, seeks to revolutionize medical technology with Blindsight

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