This case study describes a high-impact corporate keynotes and presentation skills program that Leaderlix delivered to the oncology team of a global pharmaceutical company operating in Mexico, in a two-day in-person workshop format with a masterclass.
Initial situation
The company's oncology division regularly presents information to physicians and other clients at conferences and meetings. The team's coordination requested a presentation and conference training program from Leaderlix -- one the team could apply directly with their clients. The scope was defined together with the division's leadership and with the management of one of its franchises.
Agreed objectives
On the learning side, the goal was for the oncology team to develop the skills to build and deliver corporate keynotes for their clients. On the experience side, the workshop was to be planned and supervised down to its details, including the quality of printed materials and the timing of each exercise.
Program design
The program was a two-day in-person workshop held at the client's facilities, combining a group transfer of Leaderlix's presentation methodology with a masterclass. Participants were members of the internal oncology team.
The workshop opened with an introductory session that established working ground rules -- stating intention, collaborating with people outside one's immediate circle, and changing seats -- along with group commitments such as completing the full program and engaging in all activities.
The first block covered the functions of a presentation, how to build a central idea using thesis, antithesis, and synthesis, how to frame that idea as an outdated belief, a new idea, and a call to action, and how to analyze the audience in terms of their starting point, their obstacle, and where they need to arrive.
The second block focused on storytelling: the hero's return structure (ego, character test, and new identity), the most common mistakes in telling stories, and the criteria each participant used to select their own story.
From there, the team worked on the supporting components: using data with cited sources, presenting a method in numbered steps, crafting a promise, and building a call to action -- and finally, how to bring all the pieces together into a single cohesive presentation.
Stage presence was developed using the E.P.I.C.A. model: energy, proximity, image, movement control, and articulation.
Practice included pair exercises to develop each participant's story, data, and method, as well as on-stage presentations delivered in front of the full group under structured, single-direction feedback rules. After the workshop, the client provided the final attendance list and Leaderlix issued participation certificates.
Key design elements
- Duration and location: two in-person days at the client's facilities.
- Step-by-step construction: the presentation was built in parts and then integrated into a single structure.
- On-stage practice: each participant developed their own presentation in pairs and delivered it in front of the group following structured feedback rules.
- Materials and timing: printed materials and the duration of each exercise were defined before the workshop began.
Learn about the service behind this case: Masterclasses.