Strategy
Communication strategy, storytelling, KOL engagement, medical events and content.
Also in this unit
Brand Storytelling · Communication Consulting · Materials and Slides · Experiences · Hospitality · Estrategia Pharma · KOL Engagement / Speaker Tours · Digital Opinion Leaders · MediKOLs (paquetes de marketing médico) · Producción y gestión de eventos médicos · Website & Digital Content · Newsletter / Email / RTE · Social Media · Media Relations & Crisis · Video & Audio
Cases from this unit
KOL speaker training: how an infectious disease specialist went from informing about vaccines to getting three oncologists to vaccinate
An infectious disease specialist went from informing about vaccines to securing concrete vaccination commitments from colleagues
KOL speaker training: how a cardiologist started opening his clinical sessions with a story
A cardiologist stopped opening with data and used a patient's story as the thread of his clinical sessions
KOL speaker training: how an academic physician fixed presentation mistakes he did not notice
An academic physician corrected pacing, voice and opening mistakes he did not notice and measured the change in audience evaluations
KOL speaker training: how an infectious disease specialist won back a distracted audience
An infectious disease specialist won back a specialist audience's attention with structure, pacing and everyday stories
KOL speaker training: a physician with thirty years of lectures changed how he opens them
A speaker with thirty years of experience changed how he opens and closes his talks and brought it into his practice
KOL speaker training: an internist stepped off the podium and turned his talks into conversations
An internist moved from a rigid lecture at the podium to interactive talks with personalized cases